techatorn portfolio.compressed(1)

TECHAT O R N

P O R TFOLIOf a s h i o n d e s i g n e r . t r e n d a d v i s o r

TREND ANALYSIS

BRAND DEVELOPMENT

PRODUCT DESIGNTEAM

MANAGEMENTPERSONAL

PRODUCT DESIGNPRODUCTION

DEVELOPMENT

I DO…

…CREATIVE HARD WORK

I AM…

I S P E A K …E N G L I S HF R E N C H

PASSIONATE FUN

TECHATORN SOPATHANUNDORN

SENSE OF STYLEI HAVE…

.

CLEAR VISIONCULTURE AWEARNESS

.

…REAL

.THAI

100%FORWARD.I LOVEFASHION

VINTAGE.MUSIC

EDUCATION

EXPERIENCE

Present

20152014

2014 2012

2012 2011

201120102010

2009

2006

ASAP PARIS; Urban french onl ine storeCreat ive, Art ist ic advisor- as buyer; source new brands/products with the company buying strategy. - as creative adviser; identify potential trends, new designers, Define themes and stories for campaign, look-book shooting and online content. Design 1st in-house label collection.

TALLY WEIJL DESIGN, Trend coordinatorForecasting trends, color, fabric and lifestyle.Develop trend boards to inspire seasonal key looks throughout the calendar year that are presented to both Design & buying team to drive product development.

TALLY WEIJL DESIGN , Accesser y s tud io ass is tan tdesign and following the development of bags and branding products.Atel ier Kim Bernadin Par is , Des ign ass is tan tDevelop design range to make sure it evolves the needs of the customer.RKIA AIT BLAL HAUTE COUTURE Parisin ternship Des igner ass is tan t ; Hand made wedding dress.Mt. Olympus Water and Theme Park, USAControl the rides and retail shops.

CHRISTINE PHUNG, Design assistantDesign, pattern cutting, construction and execution. Collate and research on current & future trends as well as colour, fabric and styling to drive product and range development for the label and MANGO Fashion Awards 2012.Develop capsule collection for Paul&Joe, L’occitaine, Rossignol.

Creat ive Manager A-List Co.Ltd. , Thai landDistr ibutor ; Valent ino, Chloé, J immy Choo Own Brand ; Disaya, Matter makers, The only son and Something Boudoi rResponsible for the overall creative direction including brands DNA, imagery and content. Oversee the creation of all brands asset to ensure consistency across customer points.Develop new ideas and brand building initiatives including digital media.Team management responsibilities

www.a l i s t .co. th

EDUCATION

2011-20122008-20112003-2006

1996-2002

Mod’ Art International, Paris. Master degree “création et production luxe”

Mod’ Art International, Paris. Diploma “Stylism et Modelism”

High School; Samsen Wittayalai, Bangkok

University; Bachelor of Art, Archeology Faculty, Silpakorn university Bangkok.

Major; English language. Minor; Anthropology.

TREND ANALYSIS

BRAND DEVELOPMENT

° ME

One of the most successful fashion retail in Bangkok. Established in 2004, A-List Corporate Limited. was found in

response to the growing demand of modern high quality, lifestyle luxuries.

The company carry world major luxury brand such as Valentino, Chloé and Jimmy Choo.

The company own brands, producing ready-to-wear are on the top of Thai and Asian retail market; DISAYA, MATTER MAKERS,

THE ONLY SONwww.alist.co.th

CREATIVE MANAGER

Overall creative direction including brands DNA, imagery and content. Oversee the creation to ensure consistency across customer points.Develop new ideas and brand building initiativesTeam management responsibilities

DISAYA BANGKOK

TREND ANALYSISBRAND DEVELOPMENT

AW_DISAYA_logo-20150210.aiDate of issue: 2015-02-10

DISAYABrand Mark 2015

DISAYA BANGKOK


AW_DISAYA_logo-20150210.aiDate of issue: 2015-02-10

DISAYABrand Mark 2015

LESS SUGAR MORE CULTURE

2015 2016

LIFE STYLE

Feminine, hedonistic, seductive.

She looks for feminist that doesn’t have typical clichés.

She is fashion-oriented, her style and allure are more clean and confident.

DISAYA BANGKOK

RO

MA

NTI

C

REFINE

MEN

T

BO

UR

GEO

IS

SA

VO

IR-

FA

IR

E

RE

BE

L


DISAYA BANGKOK


INTRODUCING #RICHMIX

WAY OF DRESSING.THE OLD HOUSE CODE

WAS ALWAYS ABOUT TOTAL LOOK.

IN ORDER TO AIME FOR YOUNGER, AND

MODERN APPEALING, THE COLLECTION CAN

BE MIX AND MATCH WITH SIMPLE, CASUAL

STYLE.

CORPORATE IDENTITY

STATIONARY

HANG TAG

CORPORATE IDENTITY

PACKAGING

SHOE BOX

DISAYA BANGKOK

CORPORATE COL OU

R


DISAYA BANGKOK

CORPORATE IDENTITY

PACKAGING

SHOPPING BAG

1 Size SS

1

2

4

3

5

2 Size S

3 Size M

4 Size L

5 Spacia l Ribbon for Birthday Gift , Occasion


D I S A Y AS A I L O R VALENTINES P R I N GS U M M E Rcol lect ion2 0 1 7


DISAYA BANGKOK


START FROM THE BEGINING

THE IDEA OF BUILDING THE NEW HIP BRAND.

INCHARGE OF THE BRAND IDENTITY,

COLLECTION DEVELOPMENT,VISION,

BRAND IMAGENARY RETAIL POSITION AND THE STORE CONCEPT

WAS BORN AS THE NEW READY-TO-WEAR AIM ON GENERATION

Z www.matter-makers.com


PREMIUM QUALITYH Y B R I D D E S I G NT H E N E W C O O LE L E V AT E D B A S I CB U Z Z W O R T H YHIGH-MID MARKETS T Y L E A D D I C T E DD E S I G N M A T T E R

www.matter-makers.com


MATTER MAKERS BANGKOK

URBAN PROACTIVISTSTYLE

a new breed of urban activist, one that is future-driven and digitally wired. Designers turn their focus to the everyday tools required to access our increasingly significant virtual worlds.City casuals will be reworked for the digital generation, whose work/life boundaries are increasingly blurred. This is power dressing for the web generation.

Renee Verhoven

Maria Ke Fisherman

K t r a f f a




.LOGO DESIGN.CI COLOURS.PACKAGING

CONCEPT

Logo placing on metallic surfaces giving a modern edge to the packaging and labeling. !


ปักโลโก้

or


.UNIFORM DESIGN


A l o n g s i d e t h e c o m p o n e n t s t h a t enable stores to be u p d a t e d a n d refreshed, our concept have gone one step f u r t h e r, o p e n i n g spaces where the entire structure is d e s i g n e d t o b e fl e x i b l e .D i g i t a l w a l l i s designed to update the collection easily.

!

THE STOREMATTER MAKERS

BANGKOK


THE STORE




e x C O O L s i v eYOUTHFUL SILHOUETTEB O L DL A I D B A C KI N D E P E N D E N T

KEYSTYLE



.1ST COLLECTION

RAGE DEVELOPPED

UNDER MY DIRECTION.WORKING

WITH DESIGNERS

TEAM TO CREATE THE

COLLECTION


TREND COORDINATOR

Forecasting trends, color, fabric and lifestyle.Develop trend boards to inspire seasonal key looks throughout the calendar year that are presented to both Design & buying team to drive product development.

TALLY WEIJLPARIS

TALLY WEiJL, the TREND TEAM is continuously traveling around the world to identify the newest FASHION TRENDS.

The inspirations for collections come straight from CREATIVE TEAM in Paris and are being created at the

TALLY WEiJL CAMPUS in Basel. 0ver years, TALLY WEiJL gained more ground, steadily opening more than 100 stores

per year! Today, TALLY WEiJL is part of the top global players in fashion, boasting nearly 800 Stores in 38

Countries all over the world.

The silhouette: fit & flairKey items: the waisted fit-&-flair dress, the peplum dress, the A-line skirt, the pencil skirt, the button-through blouse, the lace top, the braletteColour: a palette of pretty pastels, pink, powdered blue, mint, lilac, cream, buttercup and gold Print & pattern: cute conversationals, all-over florals, placement rose prints and spotsFabric: cotton, satin, lace, organza, fine knits, tweedDetails & trims: sheer inserts, ruffles, pep-lumsFootwear & accessories: ankle-strap plat-forms styled with socks, skinny belts

EA SUMMER - Prim and Proper TALLY WEIJLPARIS


EA SUMMER - Field of Dreams

The silhouette: loose and relaxKey items: the flower shirt dress. Long skirt, dangaree, nuitsette top. the button-through blouse, the lace top, the braletteColour: a palette of pretty pastels, pink, powdered blue, mint, lilac, cream, buttercup and gold Print & pattern: pretty feminin, all-over floralsvinchy country side checkFabric: cotton, satin, chiffon.Details & trims: transparentcy, ruffles, loose peplumsFootwear & accessories: ankle-strap platforms styled, Hat.


TALLY WEIJLPARIS

TREND ANALYSISBRAND DEVELOPMENT/STUDIO COLLECTION

TREND ANALYSISACCESSORIES

TALLY WEIJLPARIS

PRODUCT DESIGN

DEVELOPMENT

EXCLUSIVE PRODUCT

DESIGN FOR MC DONALD’S

EU.

PRODUCT DESIGNDESIGN DEVELOPMENT


MC DONALD’S


MARSEILLE

MCDONALD’S CLUB

DOSDEVANT

T E ES H I R T

100% coton

BRODERIES / MONOGRAMMES

1. MANCHES COURTES2. MANCHES LONGUES

MC DONALD’S


HATS

BANDE RÉFLÉCHISSANTE***

ÉCUSSONS à COUDRE

*

*

MC DONALD’S


CHRISTINE PHUNG

Design, pattern making, construction and execution.

Collate and research on current & future trends as well as colour, fabric and styling to drive product and range development

for the label and MANGO Fashion Awards 2012.

Develop capsule collection for Paul&Joe, L’occitaine, Rossignol and in house shoes

and handbags made in Portugal


CHRISTINE PHUNG


COMMENTS

first prototype

THE SOLE IS NOT PLACED CORRECTLY. IT IS NOT PARAREL WITH THE FLOOR.PLEASE FIND THE SOLUTION BEFORE THE PRODUCTION

SHOES = BOOTSCOMMENTS

****NEW REQUEST

****NEW REQUEST

ADD 4CM FOR THE SHOE LACES

+2CM +2CM

first prototype

COLOUR CHANGEMENT FOR THE BLACK VERSION

SHOES = DERBY

GREY1GREY1

GREY3

GREY2

GREY3NOT CHANGE

BLACKBLACK

GREY1

CHRISTINE PHUNG


CHRISTINE PHUNG


Designed and constructed an

apron prototype for l’Occitaine as

the brand uniform.

Currently use in shops

worldwide.

CHRISTINE PHUNGFor L’Occitaine


ASAPPARIS

E-COMMERCE

As creative advisor; identify potential trends, new designers,

Define themes and stories for campaign, look-book shooting and

online content. Design 1st in-house label collection.


ASAP PARISE-COMMERCE


Collection plan26 ref. Women/6 ref. Men H / 5 fabricsupdated 26 Nov.

Marceline

Lucie

Adèle

Olive

Adeline

Félicite

Charlotte

Alex

Mathild1

Mathild2

Sophie

Marie

Virginie

Caroline

Zoé

Fred

Angèle1

Cam1

Em

émélie

Angèle2

Malvina1

Malvina2

Malvina3

Françoise1

Eve1

Eve2

Françoise2

Clem

14-0848tpxCam2

Cam4

H H

H H

H H

QUILTED

fabrics

cancelled

FLEECE

FLEECE

MILANO

JERSEY

COTTON

SCUBAASAP PARIS

E-COMMERCE


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INJECTION2 Collection plan28 ref. 11 Sweater /13 Tees / 2 Tanks / 1 Polo updated 2 APRIL 15

JES

AIS

TOU

T

STA

YC

OO

L

MA

RS

HM

ALO

VE

SWEATER

SWEATERSHORT

SLEEVES

OVESIZED T-Shirt

T-Shirt

WIDET-Shirt TANK

POLO

shapesfabrics

colours

NA

UG

HT

Y

GA

NG

STA

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CO

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AN

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QU

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Description

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Fabrics

Added value


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PERSONAL PRODUCT DESIGN

PRODUCTION DEVELOPMENT

PERSONAL PRODUCT DESIGNPRODUCTION DEVELOPMENT

HANDBAGS

inbetween

PRODUCT RANGE

#2#5

#8

#10

#9#11

#12

#7

#4

#3

#1inbetween#13#6

inbetween

PRODUCTS RANGE


HANDBAGS


HANDBAGS


HANDBAGS#1

Style

Style : RECTANGULAR Ref : Materials

Body

leather

front view back view

front open view

DATE : Supplier :Page :

Design specification

zip metal :51 cm separable x 113,5 cm x 117,5 cm x 2

rivet x 4

etc.

x 2 x 2

snap x 16

etc.

etc.

etc.

etc.

clasp x 1


HANDBAGS

#1

Style

Style : RECTANGULAR Ref : Materials

Body

leather

front view back view

front open view

DATE : Supplier :Page :

Design specification

zip metal :51 cm separable x 113,5 cm x 117,5 cm x 2

rivet x 4

etc.

x 2 x 2

snap x 16

etc.

etc.

etc.

etc.

clasp x 1

#1Style : BACKPACK/ CHECKPOINT

DATE : 27/06/14 Supplier : Movext

Comments sheetTEÉM

-proportion ok-no sewing on the front/ no strap-reinforce the bottom part of the bag to keep structure.-tone on tone hand stitch on the lateral sew


HANDBAGS


HANDBAGS

JEWELRY


All the designs and visual are authentic under my own admiring passion.

timeless cool

bijoux créateur PERSONAL PRODUCT DESIGNPRODUCTION DEVELOPMENT

1984 JEWELRY

1984is my own jewelry line

created in 2016.Handmade in Bangkok.The collection includes

chokers, bracelet, handcuffs and earrings.

Diamond crown


1984 JEWELRY

Emerald Square Cut


1984 JEWELRY


1984 JEWELRY

Tapered


1984 JEWELRY

TECHATORN [email protected]

www.techatorn.com+33 6 79 47 69 24

techatorn portfolio.compressed(1)

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