digital portfolio.compressed
TRANSCRIPT
Patrick Cruz
MARKETING SPECIALIST
ABOUT / WORK / CONTACT
About
ABOUT / WORK / CONTACT
PeaceOut
I am a Marketing Manager with a graphic design background based out of the Los Angeles area.
Simplistic defined details have always played a key role in my design aesthetic & I truly believe they are the reason for my ever evolving art direction.
Experience
• Five years of experience in brand development• Six years of experience in managerial position• Six years of experience with project management with
a staff size ranging from two – twelve• Ability to develop and design product informational guides• Ability to develop marketing campaigns within or below
budget in a timely manner• Proficient in developing both B2B / B2C relations• Proficient in effectively relaying written information
Achievements
• Amplified a minimal budget of $15,000 to an impressivevalue of $550,000 in free ad / product placements andvarious savings for Comelit USA
• Increased trade show leads by 300% (150 - 600+)through cost effective product promotions
• Consistently generate over 1.5 million brand impressionsper quarter for free through web banner ads placed onour leading distributors ecommerce page for Comelit USA
• Saved over 200% ($30,000 - $10,000) in design and laborfees by creating contract with new design firm
• Saved over 500% ($10,000 - $2,000) in story boardingand art direction for explainer videos which allowedComelit USA to triple the amount videos being produced.
• Quadrupled impression rate and unique clicks(35,000 – 125,000+) through free ad placements(video banners / press releases / product editorials)on hometoys.com for Comelit USA
Technical Efficiencies
WorkPROFESSIONAL EXPERIENCE
Catalog Development
- Photo editing- Graphic design- Page layouts- Clarity of information
More
Video Development
- Storyboarding- Creative Direction- Scripting
More
Trade Show Management
- Oversee all design aspects of booth- Develop marketing plan for paid / free
product promotions and advertisementsleading to show date
- Collaborate with various distributors foradditional product placement
More
Web Development
- Manage and maintain all products- Oversee and update functionalityof search engine
- Track delay times- Update product banners
More
Contact
ABOUT / WORK / CONTACT
ABOUT / WORK / CONTACT
If you're looking to collaborate on crafting memorable experiences for people – feel free to contact me
Resume: LinkPHONE: 909.573.6563EMAIL: [email protected]
RESUME : LINK