bcbgmaxazria portfolio.compressed

TARGET CUSTOMER

Demographics: 18-35+ - Female - Single - $50,000+ - Nightclub Owner or Travel Agent - Bachelor’s Degree

Psychographics/Lifestyle: Clubbing - Traveling - Shopping - Cooking - Wine Tasting - Walking around the city

Fashion Habits:Brick or Mortar Store: Nordstrom - Macy’s - DillardsOnline Stores: Shopbop - Zappos - PolyvorePrice Range: $30.00-$1,448.00 Fit: Structured - Tight-fitting - Professional Sizes: XS-L

MISSION STATEMENT

“Bon chic, bon genre,” meaning good style, good attitude, is the phrase that makes up BCBG Max Azria. BCBG is committed to designing, marketing, and providing fabulous work to nightlife apparel for the sophisticated woman. BCBG strives to create excellent, innovative high fashion garments at a conservativeprice point for the young professional woman.”

Brand Message:BCBGMAXAZRIA is a brand that represents the dynamic lifestyle of the contemporary woman by focusing on the fit, construction and fabrication of everything they make. Clothing that has extra attention to detail are visually noticeable on a BCBG garment. Innovative, high-quality, and trendy yet sophisticated clothing are all elements that define this brand.

Product Mix: Tops - Jackets & Coats - Sweaters - Jumpsuites - Leather - Pants & Shorts - Skirts - Dresses - Runway Colors: Black - White - Grey - Navy - Ivory - Blue - Ruby Red - Evergreen - Yellow - MintFabrication & Fiber Content: Georgette - Jacquard - Crepe - Denim - Tweed - Faux Leather - Wool - Rayon - Cotton - Polyester - Spandex - SilkCountries of Orgin: ChinaTrims & Construction Details: Ruffles - Elastic Waistbands - Zippers - Buttons - Crepe Overlay - Cutouts - A-line Skirts - Wide-leg Pants - Body-con Dresses- Collars - Sheering

Key Items: Body-con Dresses - Fit & Flare Circle Skirts - Blazers - Flared Pants - Leather Pieces - Separates All of these items can be found in both the BCBGMAXAZRIA brick & mortar stores and online. When visiting the store and online site I noticed a huge abundance of leather and body-con dresses. I also noticed wide-leg pants in all sorts of prints and colors depending on the season. There is a huge mixture of trending garment styles and classic designs that cater to the young, professional woman.

Product Mix: Shirts - Denim - Trousers - Cardigans & Knits - Skirts - Tops - Dresses - Blazers - Jackets & Coats - T-ShirtsFabrication: Jacquard - Velvet - Twill - Denim - Charmeuse - Cashmere - Bridal Satin - Leather

Fiber Content: Wool - Rayon - Cotton - Silk - Nylon - AlpacaConstruction Details: Midi Length - High-waisted - Pencil Skirts - A-line - Crewneck - Slim fit

Trims: Zippers - Buttons - Rivets - Pockets Country of Orgin: Italy

Retail Price: $295.00-$4,525.00

Product Mix: Dresses - Sweaters & Cozies - Tops - Knits - Pants - Skirts - Jeans - Jackets Fabrication: Leather - Matte Jersey - Jacquard - Crepeback Satin - Poplin - Ponte de Roma - MeshFiber Content: Cotton - Rayon - Polyester - Silk - Spandex - Nylon - WoolConstruction Details: Pencil Skirts - Sleeves - Boatneck - Crewneck - Maxi’s - Skinny PantsTrims: Pockets - Zippers- Buttons - RivetsCountry of Orgin: ChinaRetail Price: $49.50-$2,900.00

Product Mix: Tops - Bottoms - Shoes - Handbags - Kaftan - Jackets & Coats - Jewelry Fabrication: Jersey - Twill - Crepe - Lace - Jacquard - Ponte de Roma - KnitsFiber Content: Rayon - Silk - Cotton - Polyester - Spandex - Wool - ElastaneConstruction Details: Collars - Long Sleeves - Raglan - Slim - Pencil Skirts - Straight PantsTrims: Buttons - Zippers - Rivets - Elastic Waistbands - PocketsCountry of Orgin: ChinaRetail Price: $198.00-$1098.00

Direct Competitors

Aspirational Competitors

Navy Blue19-4035

Forest Green17-6333

Cobalt Blue18-3949

Party Pink18-2120

Bright Lips12-1305

Electric Turquoise15-5519

Midnight Sky19-0303

Skyscraper Fog18-0601

Mochachino13-0607

Bright White11-0601

CITY LOVERSPRING 2014

COLOR PALETTE

Interlock98% Silk 2% Spandex ITY

100% Polyester

Charmeuse Lining 100% Silk

Georgette100% Polyester

Gabardine100% Rayon

Ponte Di Roma98% Polyester 2% Spandex


FABRICS& TRIMS

FABRIC TRIM

Silver Buttons34L Metal&

Silver Buttons44L Metal

Silver Zipper4” Metal

Concealed Zipper20” 100% Polyester

&Concealed Zipper7” 100% Polyester

Elastic Band22”


charmeuse Lining100% Silk

GaBArdine100% Rayon

34L Silver Metal Button 20” Concealed Zipper 100% Polyester

Bright White & Party Pink

Electric Turquoise & Cobalt Blue

Midnight Sky& Skyscraper Fog

COLORCrisscross dresS

$268.00Sleeveless dress with a crisscross back and

asymmetrical hemline.#CC1234

FABRIC

TRIM


ZIGZAG SKIRT$198.00

High waisted skirt with an asymmetrical hemline.#ZZ1357

COLOR

SKYSCRAPER FOG& BRIGHT WHITE

ELECTRIC TURQUOISE& BRIGHT WHITE

Gabardine100% Rayon

TRIM

charmeuse Lining100% Silk

20” Concealed Zipper 100% Polyester

FABRIC

SKYSCRAPER FOG

MOCHACHINOFOREST GREEN

COLOR


TRIM44L Silver Metal Buttons &

34L Silver Metal Buttons

FABRIC

PETER BUTTON UP$178.00

Structured button up with a peter pan collar.#PP4563

BRIGHT LIPS SKYSCRAPERFOG

Navy Blue

COLOR

ITY100% Polyester

TRIM22” Elastic Hem

FABRIC

Layered Crossover$138.00

Sleeveless layered top with a low cut v-neck crossover.#LC1122

Triangle Pant$228.00

High waisted wide leg pant.#TP2560

COLOR

SKYSCRAPER FOG& Navy Blue

Midnight Sky& Navy Blue

Cobalt Blue% Navy Blue

Gabardine100% Rayon

TRIM4” Metal Zipper

34L Silver Metal Button

FABRIC




Gabardine100% Rayon

44L Silver Metal Buttons

Bright Lips

Electric Turquoise

Midnight Sky

COLORPeter Button up dress

$248.00Short sleeve button up dress with a

peter pan collar.#PP7654t

FABRIC

TRIM

electric turquoise

Bright White

ForestGreen

COLOR

ITY100% Polyester

TRIM

34L Silver Metal Buttons7” Concealed Zipper 100% Polyester

FABRIC

CrissCross Top$128.00

3/4 Sleeve top with a crisscross back & a squared neckline.#CT0092

Triangle Short$148.00

Classic high waisted short with back welt pockets. #TS8765

COLOR

SKYSCRAPER FOG& Electric Turquoise

Bright White& Forest Green

Bright Lips& Bright White

Gabardine100% Rayon


TRIM 4” Metal Zipper

34L Silver Metal Button

FABRIC


Bright Lips

Midnight Sky

Navy Blue

COLOR

Interlock98% Silk 2% Spandex

FABRIC

BodySuit$98.00

Tight fitting bodysuit with a squared neckline.#BS2256

Wrap Around Legging$228.00

Legging pant with a patterned wraparound at the waist.#WL5454

COLOR

Midnight Sky Cobalt Blue Skyscraper Fog

Ponte di Roma98% Polyester2% Spandex


TRIM 22” Elastic Waistband34L Silver Metal Button

FABRIC


ITY100% Polyester

Skyscraperfog

Bright Lips

COLOR

Interlock98% Silk 2% Spandex

FABRIC

Chic CArdi-wrap$168.00

Wrap sweater with an open front &a draped asymmetrical hem.

#CC3490

COLOR

Navy Blue Mochachino Skyscraper Fog

TRIM 34L Silver Metal Button

Concealed Zipper 100% Polyester

Ponte di Roma98% Polyester2% Spandex

FABRIC

Mini Wrap Skort$219.00

Skort with an asymmetrically cut wrap at the front.#MW2201



BodySuit$98.00

Tight fitting bodysuit with a squared neckline.#BS2256

Wrap Around Legging$228.00

Legging pant with a patterned wraparound at the waist.#WL5454

Crisscross dresS $268.00

Sleeveless dress with a crisscross back andasymmetrical hemline.#CC1234

5. Break Down the Total Sales for the Chosen Month

BCBGMAXAZRIA SALES

1. Project Next Year's Annual Sales Volume Categories by Class. Sales $m % Total Sales/Dept

Women's Tops

Year Sales $m% Change from

Last Yr Knit Tops 4.57 5%

2011 617.80 Woven Tops 9.15 10%

2012 624.90 1.15% Sweaters 4.57 5%

2013 705.30 12.87% Total 18.29 20%

2014 714.60 1.32% Women's Bottoms

2. Break Down Annual Sales Pants/Shorts 6.40 7%

Skirts 7.32 8%

Total 13.72 15%

Categories by Class. Sales $m% of Total Sales

for Dept Women's Dresses

Women's Tops Casual Dresses 7.32 8%

Knit Tops 35.73 5% Dressy Dresses 10.98 12%

Woven Tops 71.46 10% Total 18.29 20%

Sweaters 35.73 5% Women's Denim

Total 142.92 20% Denim Bottoms 7.32 8%

Women's Bottoms Denim Tops 1.83 2%

Pants/Shorts 50.02 7% Total 9.15 10%

Skirts 57.17 8% Women's Active/LoungeTotal 107.19 15% Active Screened Knit Tops 1.83 2%

Women's Dresses Active Knit Bottoms 2.74 3%

Casual Dresses 57.17 8% Total 4.57 5%

Dressy Dresses 85.75 12% Women's OuterwearTotal 142.92 20% Blazers & Vests 5.49 6%

Women's Denim Coats & Jackets 3.66 4%

Denim Bottoms 57.17 8% Total 9.15 10%

Denim Jackets 14.29 2% AccessoriesTotal 71.46 10% Swimwear 5.49 6%

Women's Active/Lounge Jewelry 4.57 5%

Active Screen Knit Tops 14.29 2% Lingerie 0.91 1%

Active Knit Bottoms 21.44 3% Handbags 2.74 3%Total 35.73 5% Shoes 4.57 5%

Women's Outerwear Accessories Total 18.29 20%

Blazers & Vests 42.88 6% GRAND TOTAL 91.47 100%

Coats & Jackets 28.58 4%

Total 71.46 10%

Accessories

Swimwear 42.88 6% (Adds %s for each Classification & Should Total 100%)

Jewelry 35.73 5%

Lingerie 7.15 1%Handbags 21.44 3% 6. Break Down the Total Sales for the Chosen Month by Silhouette

Shoes 35.73 5%

Accessories Total 142.92 20%

GRAND TOTAL 714.60 100%

(Adds %s for each Classification & Should Total 100%)Silhouette Sales $m

% of Total Sales forChosen Month

Peter Button Up 4.03 55%

3. Break Down Total Sales into Four Seasons Criss Cross Dress 3.29 45%

Total 7.32 100%

Quarter Sales $m

% of Total Salesfor the Year

(Should Total 100%)

Spring (1st Quarter) 200.09 28% 7. Break Down the Total Sales for Chosen Month by Style #

Summer (2nd Quarter) 92.90 13%

Fall (3rd Quarter) 228.67 32% Style # Sales $mtal Sales for Chosen Month Retail Price

Winter (4th Quarter) 192.94 27% PP7654t 4.03 55% $248.00

Total 714.60 100% CC1234 3.29 45% $268.00

(Should Total 100%) Total 7.32 100%

4. Break Down Total Sales for Chosen QuarteFall (Should Total 100%)

Delivery Sales $m% of Total Sales

for Chosen8. Pick Your #1 Selling Style and Determine how many units to buy per color

1st Month in Quarter 91.47 40% Description Style # Colorways % of Units

2nd Month in Quarter 68.60 30% Criss Cross DressCC1234 White/Pink 40%

3rd Month in Quarter 68.60 30% Turquoise/Royal Blue 30%

Total 228.67 100% Black/Gray 30%

(Should Total 100%) Total 100%

(Should Total 100%)

# of SKUs

12

12

# of Units

4916

3687

3687

WORKS CITED

bcbgmaxazria portfolio.compressed

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