Webinar- Targeting Your Market (May 2011)

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)

30 Second Introduction

Jon Tucker, Senior Strategist at Compete Marketing Group

– Based in San Diego, CA (US / Canada clients)

– Focused and experienced team

– Transparent and comprehensive projects

Jon TuckerSenior Strategist

@JonTuckerUSA

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)

How Does a Website Gain Exposure on Google?

Access and Understanding Authority

Relevancy to Searches

Technical Structure Online Referrals

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)

How Google Understands Website Content

Same way you read content

– Scan info first

– Titles

– Headings

– Bolding

– Excerpts

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)

How Google Understands Website Content

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)

Google Has Difficulty With Certain Content

Limit use of:

– Flash / animated content

– Images without optimized text

– Video without optimized text

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)

Gain Exposure in Your Market

Identify Keywords

Website Targeting

Build Rankings

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)

Identifying Your Keywords

4-6 Topics Expansion Refinement

Broad representation of your prospect’s searches

Identify all possible ways of searching for information

Narrow down to 75-150 keywords across 4-6 topics

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)

Identifying Keywords- Tactics and Tools

4-6 Topics Expansion Refinement

Market understanding Multiple Keyword Tools Search Volume

Competitor Campaigns Appropriate Wording

Searcher Intent

Compare Volume

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)

Identifying Keywords- 4-6 Topics

Hospitality

BeddingBlankets

Pillows

Toiletries

Hand Lotions

Soap & Shampoo

4-6 Topics Expansion Refinement

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)

TAKEAWAY- Choose 3 Topics Related to Your Business

Consider the following:

– Categories of products that you sell

– Pain-points in your market

– Sections on competitor websites

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)

Identifying Keywords- Expanding Your List

4-6 Topics Expansion Refinement

www.tinyurl.com/KeywordsGoogle

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)

Identifying Keywords- Expanding Your List

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)

Refinement- Refining 1000’s of Keywords

Search Volume

Searcher Intent

Realistic Wording

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)

TAKEAWAY- Identify Top 5 Keywords For Each Topic

Use volume from Google’s Keyword Tool (www.tinyurl.com/KeywordsGoogle)

Don’t use closely related synonyms(i.e. bed sheet sets and bedding sheet sets)

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)

Wrap Up and Questions

NEXT WEBINAR SCHEDULED: www.CompeteOnWeb.com/events

Tools

– www.tinyurl.com/KeywordsGoogle

Questions?

– Twitter #seowebinar @JonTuckerUSA

– Or GoToWebinar question tool

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)

Appendix

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)

Targeting- Structure Your Website Based On Topics

Homepage

Products

Dresses

Shirts

About Contact

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)

Targeting- Keywords on Webpages

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)

Tools- Identifying Keywords

4-6 Topics Expansion Refinement