Market Samurai ToolSearch for Relevant Keywords

Understanding the keyword research process

The Four Golden Rules of keyword research  How to use Market Samurai to generate a

list of relevant keywords

Keyword Research

Understanding The Keyword Research Process

Understanding the keyword research process

Keyword Research

1. Create project

2. Select Keyword Research module

Click Generate Keywords button

Enter CAPTCHA

Review keyword list

Remove irrelevant keywords

Negative keywords

Use negative keywords to eliminate all phrases containing a particular word that you’re not interested in

E.g. I’m not interested in dog collars◦ Click on the word ‘collar’ (You’ll notice that the

program underlines the word to show that it’s selected)

◦ Click on the cross icon

Negative Keywords

Negative Keywords

Show Removed

The second way to improve the relevance of your keyword list is to identify positive keyword phrases.

This will eliminate all phrases except those containing a particular word.

Positive keywords

Positive keywords

Positive keywords

Manually adding keywords

Phrase length filter

Change the phrase length filter from 1 to 3

Filtered out 32 keywords

All my phrases now contain at least 3 keywords.

Phrase length filter

Click the Analyze Keywords button

Access the Analysis panel

 If you want to return to the generate keywords screen

Phrase to Broad Match Ratio

 PBR is a way to eliminate misleading and dangerous keyword phrases that Google can sometimes return

Click Phrase to Broad Checkbox

The lower the PBR, the more likely it is that a phrase contains words in the wrong order.

Click Phrase to Broad Checkbox

‘dog train’ has a PBR of 6% w/c means that it is not really a phrase that people are typing into the search engines.

Setting a PBR filter of 15% is a great way to eliminate any misleading keyword phrases

Set PBR to 15%

Organic Traffic data

Total Searches

shows the average number of people who search for a particular keyword each day

Sort data by clicking on column heading

SEO Traffic

SEO Traffic which gives you an indication of the maximum daily visitors that the #1 ranked website in Google could potentially receive from each keyword

Trends information

provides a visual representation of the monthly traffic trends for each keyword.

Setting a SEO Traffic filter

Used to identify keywords that have significant levels of traffic and are worth targeting

SEOT = 80

Filter out any keywords that do not have the potential to deliver at least 80 visitors per day, to the number 1 ranked website in Google

PBR = 15%

Set a Phrase to Broad match filter of 15% to filter out any misleading terms from Google.

Sort by SEOT