taptica: current facts and figures on mobile apps
TRANSCRIPT
Facts, Figures and Anecdotes
about Mobile Apps
Lets play !
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Taptica invites you to play a short and fun guessing game:
How does it work?
You get a number representing an industry fact.
(lets say – 27)
Now, guess what the fact is.
(in this case: The average age of poker games players?)
Got it? Great, lets play!
The answer !
6%
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The Question
How much did the cost per loyal
user decrease following the release
of iPhone 5?
6%
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The Answer!
…9 Out Of
…10
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The question?
9 Out OF 10
How many of the top
publishers on iOS and
Google Play are game
publishers?
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The Answer!
…7 Out Of
…10
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The question?
7 Out Of 10
How many of the top
publishers on Google Play
are Japanese or Korean?
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The answer is:
76 %
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The Question
What is the percentage of time spent in
apps in relation to time spent watching TV
in the USA?
76%
76% 100%
Apps TV
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The answer is:
35%
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The Question
How much more time does a US
consumer spend in apps in Dec.
2012 compared to Dec. 2011?
35%
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The answer !
193%
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The Question
What was the increase in mobile
payments on Black Friday 2012
compared to Black Friday 2011
(PayPal)?
193%
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The answer is:
X3
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The Question
How many apps were
downloaded on Christmas
Day 2012 compared to
2011?
X3
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The answer is:
112%
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The Question
What was the increase in app
downloads on Christmas Day
compared to the rest of
December 2012? (iOS and Android)
112%
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The answer is:
72 Hours
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The Question
How long did it take for the
popular app Line Pop to
gather 1.75 million
downloads?
72 Hours
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The answer is:
71 , 27
The Question
What is the
percentage of
male poker games
players?
71 27 What is the
average age of
poker games
players?
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The answer is:
$0.6 billion $1 billion
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&
The Question
What was the
revenue
generated in
social casino
games in 2012?
$0.6 billion $1 Billion
What is the
estimated revenue
in social casino
games in 2015?
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The answer is:
180%
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The Question
What was the increase in
US mobile ad spending in
2012 compared to 2011?
180%
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About us
Founded in 2011, Taptica works
with the leading advertisers and publishers in
the mobile industry as a technology driven ad
network for app developers and content
owners
facebook.com/Taptica twitter.com/Taptica
www.Taptica.com
Thank you
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