"talent wars, human assets, and millennial myths" anya kamenetz april 21, 2009
TRANSCRIPT
*Biggest generation ever—95 million
*Most diverse & most tolerant
*Digital natives
*Idealistic
*Egalitarian
*Value time over money
*Value family
Millennials: The Good
*Biggest generation ever-They’re taking over!
*Most diverse & most tolerant-Anything goes
*Digital natives-Screen addicts
*Idealistic-Unrealistic/Entitled
*Egalitarian-No Respect!
*Value time over money-Don’t understand the value of money. Won’t commit to a job.
*Value family-Boomerang kids& apron strings…
Millennials: The Bad
• Personal Satisfaction
• Making A Difference
• Making Connections
• Making A Living
Millennials: What’s on Their Minds?
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Activity pyramid: Online pursuits by generation
The vast majority of online adults from all generations uses email and search engines.
While there are always exceptions, older generations typically do not engage with the internet past e-commerce.
The majority of teens and Gen Y use SNS, but fewer maintain blogs. Less than a fifth of online adults older than Gen X use SNS.
Generations Online in 2009
Basic online entertainment (online videos, playing games)
E-commerce (online shopping, banking, and travel reservations)
Research and information gathering (product research, news, health and religious information searches)
Email and search
Active engagement with social media
(visit SNS, create SNS profile, create blogs)
More advanced online entertainment
(download videos, music and podcasts)
More advanced communication and passive social media use
(instant messaging, visit SNS, read blogs)
Now They Want Answers.
Survey of 2000 students:
"What is the one question you would want to ask the future president?”
College costs and future employability were top of the list. Increasing unemployment rates are raising concerns amongst students that they will not find the jobs they need after college to pay back those hefty loans.
Source: Campuscompare.com
*Two-thirds of BAs have federal student loans. (less than ½ in 1993).
*Average indebtedness: $22,500+*Private loan borrowing grew by more
than 900 percent between 1995–96 and 2005–06.
*10-year default rate for the highest borrowers: 1 in 5. And rising.
Loans Are a Way of Life.
Yet, they’re still optimistic…• 50% of college students and recent grads
feel the job outlook is still positive, and nearly a quarter (24%) believe the job market is stronger than depicted by national media.
• 75% of Gen Y says the value of their education will increase or remain the same in this market.
• The confidence level of Millennials is much higher than that of the general population. Source: Experience.com
• Personal Satisfaction
• Making A Difference
• Making Connections
• Making A Living
Millennials: What’s on Their Minds?