take your business through the roof
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TAKE YOUR BUSINESS THROUGH THE ROOF
Presented by Barbara J. Bruno, CPC, CTS
Mark Zurkerberg, CEO - FacebookIn 1 Week - Celebrated his 28th BirthdayGot Married to Priscilla ChanInitial IPO estimated his wealth at $19.25 B
Jennifer Lopez American Idol Judge#1 of Forbes Celebrity Top #100$52m to date this yearAlbums, World Tour, 3 MoviesWomen’s Collection for Kohls, 18 fragrances
Bill Gates #1 – Forbes 400$61 Billion#2 Forbes Billionaires#1 in the United States#5 Most Powerful People
These people are all smart,
independent, talented, unique, hardworking and
successful
Just Like You! What lessons can
you learn from them to take your business through
the roof?
Successful People Do The Things Other’s
Don’t
Lesson Number One
Learn from your competition
Take time to show gratitude and thanks
Take care of employees, and donate to causes most important to YOU!
Learn from your competition?
Show gratitude to clients and candidates?
Survey or ask for critiques?
Prepare & plan like Big Billers?
Commit to a lifetime of learning?
DO YOU….
STAND OUT
LESSON NUMBER TWO
Be Creative
Be Different
Be True to Yourself
Display Your
Personality
Strive to be a WOW
How do you Stand Out? What can you say that NO ONE else
can?
LESSON NUMBER THREE
PREPARE FOR THE UNEXPECTED
Job Satisfactio
n – All Time Low (less than
15%)
Majority of Companies will hire in
2012 – 2013
Baby Boomers
are retiring
worldwide
1 every 6 seconds
according to AARP
Economy is
improvingMarketpla
ce is Candidate
Driven!
Enjoy today’s Perfect Storm
Prepare for future
storms…
Put 5% of cash in or GMP in a reserve
fund
Invest in passive
sources of income
Add contract, temp or
other services
DON’T FEAR FAILURE….Successful people “Try more” so they fail more.
It’s not the number of your successes but the failures you overcome that determines your level of success.
LESSON NUMBER FOUR
The day after Facebook went Public – Zuckerberg lost $2B
Jennifer Lopez – Jlo and Sweetface clothing lines
failed
Bill Gates never graduated from Harvard and failed
in the first company he founded called Traf-O-Data
Conduct a weekly review
each week
Realize the future will never be
exactly as you predict
1. 20% that
provides 80% of results
2. Time Wasters
3. New Ideas
You Can’t Do Things the
same way and expect
different results
Don’t Fear Failure
Determine
Friend or Foe…
Walk away from Noise
LESSON NUMBER FIVE
Conduct revenue modeling
Position yourself as a trusted advisor
Attract clients by positioning yourself
as an expert
Determine a prospective clients pain before your
“marketing presentation”
Walk away from reduced fee high maintenance
clients
Represent the clients you reserve to
represent
Represent Top
Talent – the
hidden market
of candidat
es
Focus on the 5% of candidates you WILL place
Don’t depend on job
boards
Identify new
sources quarter
ly
Walk away from high
maintenance
candidates
REPRESENT THE CANDIDATE YOUR CLIENTS WANT TO HIRE
Mark Zuckerberg turned down a $15B offer from MicrosoftJennifer Lopez turned down the role as a judge on X Factor
Bill Gates turn down daily role of Microsoft Operations to focus on his $31 B Foundation. He has to date donated $28B to charity
REALIZE TIMING IS
EVERYTHING
LESSON NUMBER SIX
Your current life reflect
choice you’ve made
to date!
You are one choice away
from changing your life
It is no coincidence that you are
attending the Fordyce
Forum in Dallas in
2012
LESSON NUMBER SEVEN
ACHIEVE EXCELLENCE IN ALL YOU DO
Clients…Candidates…Co-Workers… Split Partners
You have people’s lives in your hands
Play at a level 10
ATTRACT NEW
BUSINESS
LESSON NUMBER EIGHT
Attract business based on your reputation and performance
Increase business with current
clients
Develop a specific referral process
for clients and candidates
If you think
you can or If you
think you
can’t
You’re 100% right
LESSON NUMBER NINE
Realize:
You are your own lottery...
commit during the 2012 Fordyce Forum
TAKE YOUR BUSINESS THROUGH THE ROOF
Presented by Barbara J. Bruno, CPC, CTS