swiss business hub usa - staralliance.com

SWISS BUSINESS HUB USA

SWISS BUSINESS HUB USA

SBH / S-GE

Global Network

Alaska Hawaii

San Francisco, CA

New York, NY

Los Angeles, CA

Atlanta, GA

Houston, TX

Christoph

Besmer

TC Invest / Export

CG Los Angeles /SF

Damian Felchlin

TC Invest / Export

CG Los Angeles /SF

Daniel Bangser

TC Invest

CG NYC

Fabian Stiefvater

Head of SBH USA

CG NYC

Scot Orgish

TC Export

Houston

Kimberly Shulman

TC Export

CG Atlanta

Frédérique

Zehnder

Project Manager

CG NYC

TEAM USA

Caroline Blaser

Deputy Director

TC Invest / Export

CG NYC

WHAT DO WE DO?

Export Promotion Investment Promotion

Provide information about the

strengths and the framework

conditions of the Swiss business

location towards potential

investors.

Support Swiss and Lichtenstein

SMEs with the development of

business opportunities in 21

countries worldwide.

EXPORT FIGURES AND MARKET POTENTIAL

Swiss Exports to the U.S. Exports

2016 Swiss Imports from the U.S. Imports

The USA remain the 2nd most important

commercial partner (behind Germany).

CHF 36.4B

(12.2% of

total exports)

The USA is also the 2nd import source for

Switzerland. Bilateral current account surplus

amounts to a total of CHF 12.8B.

CHF 23.6B

(8.9% of total

imports)

Swiss Exports

Sectors

2016

(% share)

Trend

Forecast

2017

Chemical and

pharmaceutical 45.0%

Precision instruments,

watches and jewellery

17.7%

Precious metals and stones

11.9%

Machinery and electronics

industry

9.5%

[<+5%] [+2%,+5%]

[-2%,+2%] [-2%,-5%]

[<-5%]

QUICK FACTS ABOUT SWISS FDI IN THE U.S.

1. Switzerland’s cumulative direct investment in the U.S. amounts to

$258 billion.

2. Swiss affiliates directly support nearly half a million jobs.

3. The highest number of people who work for Swiss affiliates are in

California, Texas, New York and New Jersey.

4. Swiss affiliates pay the highest average salary among affiliates from

the seven largest investing countries in the U.S., $103,200 per year.

5. Swiss affiliates outspend all other countries in R&D ($10.1 billion).

6. Swiss affiliates rank fifth in manufacturing employment among the

largest investing countries in the U.S.

EXPORT PROMOTION

Priority industry sectors Events Trend and opportunities

ICT

special emphasis on

Fintech

ICT SME delegation

(hard/software for the financial

service sector (East or West

Coast).

Swiss Fintech sector is highly innovative and continuously growing

(driven by Finance-2.0 initiative and presence of first European FinTech

fund “Next Generation Finance Invest”).

Medtech MD&M West 2017 and

Advamed 2017

The Medtech industry faces many challenges (e.g. declining demand for

medical equipment, price pressure due to healthcare reform, cost-

effectiveness, raising bar for medical innovation, increasing regulatory

requirments, significant financial impact of medical device excise tax)

which provide opportunities to advice Swiss SMEs in overcoming and

addressing these challenges on a mandate basis.

Food Food Challenge

Fancy Food Show 2017

Increasing health awareness throughout the U.S. provide opportunities

for Swiss SMEs to enter the market.

OPPORTUNITIES ENTERING U.S. MARKET

STRENGTHS

Highly specialized skills in specific areas make it easy to sell the USP

Highly skilled workforce (dual education / leading universities)

Positive reputation / Swissness

OPPORTUNITIES

USA are Switzerland’s 2nd trade partner

2nd destination for Swiss exports (CHF 36.4B/12.2% in 2016)

2nd source of imports (CHF 23.6B/ 8.9% in 2016)

DIFFICULTIES ENTERING US MARKET

WEAKNESSES

Cultural differences

Swiss companies lack of financial and human resources

Certain contracts only open to U.S cies (e.g. Patriot Act, Buy American

Rules)

Swiss companies are risk-averse

THREATS

U.S. regulations and governmental system

High Swiss production cost and strong Swiss Franc

Potential Border Adjustment Tax (BAT)?

TTIP on the table again?

INEQUALITIES

Area Median Household

Income (in USD) in 2015

San Francisco County 90,527

Santa Clara County (SV) 102,191

California 64,483

United States 55,775

Mississippi 40,630 Source: US Census Bureau

APPROPRIATE MARKET MODELS

Export Mode

Distributor

Independent Sales Agent

Incorporation

4

3

2

1

• Market development and customer service is

executed by the countractually-bound on-site

partner

• Brand and registration stay with company

• Sales Agent usually works exclusively for the company

and has to be independent from a legal point of view

• Partnership-agreements (including an exit-scenario)

• Normally the company is set up as subsidiary, not as

branch office

• Continuing collaboration with service providers for tax- and

legal questions

• Market performance completely

recorded in Switzerland

EVENTS

- Bringing together Swiss and U.S.

companies along with multipliers

- Media exposure

Switzerland

Tell Awards at

SUCCESS STORY - EXPORT

- «High tech meets heavy metal»

- Fact Finding Mission for company in automotive sector

- Setting up:

- Site visits and company meetings

- Roundtable discussions

- Organizational logistics


- IT Startup based in Küsnacht (ZH)

- «AI that connects human expertise»

- Support for market entry:

- Investor search

- Conclusion of customer contracts

- Branch office opening

SERVICE – INVESTOR SEARCH

CONNECT WITH US!

Damian Felchlin

Consulate General of Switzerland

Pier 17, Suite 600

San Francisco, CA 94111

+1 917 289 9967

[email protected]

Lionel Müller

Consulate General of Switzerland

633 3rd Avenue

New York, NY 10017

+1 415 788 2272

[email protected]

Swiss Business Hub

USA

@SBH_USA

www.s-ge.com/

swiss business hub usa - staralliance.com

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