SWARMDecember 2008

Integrated Ad ClassMCAD

Megan BaxterKatie Bode

Nikki CrozierKarlisha Gray

Alex GrimmHeather Nguyen

Jenna PrzybycienSarah Quint

Michael Simon

CLIENT

Skills for Tomorrow High School Entrepreneurship Club.

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Objective

Our objective is to create a branded beeswax product line and edu-cational back-story for the students at Skills For Tomorrow High School. By creating products such as lip-balm, candles, ornaments, and furniture wax, the students are learning about product develop-ment through a hands-on project based experience as well as under-standing the bees and how they play an important role in the brand-

ing of these products.

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The Name

SWARM was chosen as the name and main idea behind branding of these products. In relation to bees, swarm means a body of honeybees that emigrate from a hive and fly off together in great numbers to form

a new colony. The idea behind SWARM is that the students are learning to be self-sufficient as well as working together that

will be beneficial in the future for themselves and their community.

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MISSION STATEMENT

We are students from Skills For Tomorrow High School and we are learning a lesson from the bees. Entrepreneurship.Honey Bees live in an extremely communal world. they are self-reliant producing

everything they need for survival.

We are using beeswax from local beekeepers to create and run a business in our community.

Some day, when we venture from the hive, we will apply the skills we’re learning from this experience and take the world by Swarm.

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Brand Inspiration

THUMBNAIL SKE TCHES (50+ simple drawings)

SWARM SWARM SWARM

SWARM SWARM

SWARM

SWARM

SWARM

SWARMSWARM

SWARM

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Logo variations

SW RMA

SW RMASW RMASW RMA

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Final Logo

THUMBNAIL SKE TCHES (50+ simple drawings)

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Character Sketches

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Final Characters

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Tag Line

QUEEN WORKER DRONE[ [we SWARM together

naturally I am the

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Character Break Down

Gather pollen for the hive, keep the hive temperature. DO everything except lay eggs and mate.DeterminedWorkaholicBeneficialContributingstrength

AloeSPFMoisturizingHealingDurable

WORKER:

the male bees that doesn’t make Honey and cannot sting

RelaxedSress freeCasualCare FreeHarmless

Fragrance FreeLow MatenianceMasculineEasyCalming

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Character Break Down

DRONE:

QUEEN:

StrongLeaderIndividualRoyalNurturing

Feminine ScentedGlossyTintedBeauty

an adult female bee, the mother of all the bees in the hive.

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Character Break Down

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Possible Products

We are students from Skills For Tomorrow High School and we are learning a lesson from the bees. Entrepreneurship.Honey Bees live in an extremely communal world. they are self-reliant producing everything they need for survival. We are using beeswax from local beekeepers to create and run a business in

our community. Some day, when we venture from the hive, we will apply the skills we’re

learning from this experience and take the world by Swarm.

We are students from Skills For Tomorrow High School and we are learning a lesson from the bees. Entrepreneurship.Honey Bees live in an extremely communal world. they are self-reliant producing everything they need for survival. We are using beeswax from local beekeepers to create and run a business in

our community. Some day, when we venture from the hive, we will apply the skills we’re

learning from this experience and take the world by Swarm.

We are students from Skills For Tomorrow High School and we are learning a lesson from the bees. Entrepreneurship.Honey Bees live in an extremely communal world. they are self-reliant producing everything they need for survival. We are using beeswax from local beekeepers to create and run a business in

our community. Some day, when we venture from the hive, we will apply the skills we’re

learning from this experience and take the world by Swarm.

Naturally I am the worker. Naturally I am the drone. Naturally I am the queen.

SW RMASW RMASW RMA

SW RMA SW RMA SW RMA

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Lip Balm

SWRM A

We are students at Skills For Tomorrow and we are learning a lesson from the bees. Entrepreneurship. By taking raw materials from a local beekeeper, we are teaching ourselves how to work together to make a

product and run a business in the community. Honey Bees live in an extremely communal world, but they are also self-sufficient because they produce everything needed for survival. Someday, when we venture from the hive we can apply the skills we’ve learned

from this experience and take the world by Swarm.

SW RMA

SW RMA

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Candles

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Possible Packaging

Crayon Container Candle Container Lotion/Wax Container

SW RMA

Natually I am the Queen

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T-Shirt/Uniform

Front

Back

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Promotional Poster

SW RMAFurniture Wax

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Promotional Poster

SW RMACrayons

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Promotional Poster

SW RMASkateboard Wax

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Video

Peace Coffee Partnership

Benefits

Peace Coffee is 100% organic in every way, but more importantly they are committed to their community, making a partnership with SWARM a

natural fit. Such a partnership could involve:

Community recognitionTeaching students about business

Shared distribution costs Coffee flavored lip balm

Extra fundingFree coffee at the state fair

Web site presence

These are just a few possible variations about what a partnership with Peace Coffee could involve. So, if you have further interests in this

relationship than we invite you to continue the conversation!

SW RMA

+

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Campaign Elements

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Pantone 2925 U Pantone 382 U Pantone 165 U

SW RMALogo

Worker Drone Queen

ORATOR STD

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890!@#$%^&*()

Fonts:

TagsXtreme

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Naturally I am the Worker.

Naturally I am the Drone.

Naturally I am the Queen.

Taglines: