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8/8/2019 Suplly Chain Lifestyle

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Landmarks Success Story and

Milestones of Change

Vipen SethiChief Executive Officer

Landmark Group

July 27, 2008


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One of the largest retail conglomerates in the

Middle East & India

35 years of retail experience

Over 840 stores across 12 countries: GCC, Jordan, India,

China, Spain, Pakistan & Egypt

Over 10 million square feet of retail space

24,000 employees

Turnover of USD 2.5 Billion


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In the last 35 years we have created 13 successful retail formats

Apparel & accessories

Homesolutions
http://brand%20pages%20-%20shoe%20mart%20intl.ppt/http://brand%20pages%20-%20landmark%20intl.ppt/http://brand%20pages%20-%20max.ppt/http://brand%20pages%20-%20centrepoint.ppt/http://brand%20pages%20-%20emax.ppt/http://brand%20pages%20-%20fun%20city.ppt/http://brand%20pages%20-%20lifestyle%20india.ppt/http://brand%20pages%20-%20unique.ppt/http://brand%20pages%20-%20home%20centre.ppt/http://brand%20pages%20-%20lifestyle.ppt/http://brand%20pages%20-%20splash.ppt/http://brand%20pages%20-%20babyshop.ppt/http://brand%20pages%20-%20shoe%20mart.ppt/


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And 3 are to launch shortly

Budget Hotels Grooming & RelaxationCentres

Up-market SpecialtyFood Offering


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Landmark GroupOur Milestones

(1973)

(1990)

(1993)

(1995)

(1998)

(2004)

(2005)

(2007)

(2009)

(2008)

(1999)


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This is where we aretoday.


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Landmark GroupKey Success Factors

Vision and recognition of international trends

In-house brand development

Diversified retail formats

Category Killers in respective market segments

Global sourcing capabilities, nurtured over time


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Landmark Group Achievements

The Group was awarded Middle East Retailer of theYear at the RetailME Awards 2007 held in March 2008

In June 2008, the Group was awarded the Retailer ofthe Year at the Retail City Awards 2008

Micky Jagtiani, Chairman of the Landmark Group was

awarded the Retail Personality of the Year at theRetailME Awards 2007


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Our focus of change


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Focus of Change

I. Sourcing

II. Retail

III. Supply Chain

IV. Technology


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Focus of Change

I. Sourcing

A. R & D

Increased investments in developing sources for the Group

Working with suppliers to meet specific market needs

B. Meeting end-customer expectation

Territory Buying Weeks

Shop Floor buying involvement


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Focus of Change

II. RetailA. Innovative retail format

With the growth in retail developments in the region, the Group

decided to synergize its four core concepts under one roof. Hence,

Babyshop, Shoe Mart, Splash and Lifestyle were put together to

form Centrepoint, enabling us to negotiate for anchor tenant

positions within malls

B. Penetrating different market segments

With growth in inflation and cost of living, the Group decided toset up the value business and establish itself with the MAX fashion

format, providing Value for Money fashion and home accessories

On the other hand, we also set up the Franchise Brand Portfolio, to

cater to the premium segment of the market


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Focus of Change

III. Supply Chain

A. Consolidation of Logistics

The Group decided to consolidate its logistics and warehouse

operations in a centralized facility in Jebel Ali, Dubai The centre spans one million sq. ft. and houses the requirements of

all our retail concepts

B. Central Distribution facility in China

With an increase in our sourcing needs from China, we decided towork with third party logistics service providers, for direct shipments

to our territories

This exercise has cut the end-to-end supply chain by 20%


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Focus of Change

IV. Technology

A. Change from legacy system to state-of-the-art Oracle system for retail,

warehouse management, HR and accounts

Offers Round the Clock Coverage - Merchandise Operations Management and

POS

ScalableA scalable retail ERP system

Uses easily available technologies and integrates easily with HR & Financial

Systems


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Thank you

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