Super Social EverybodyHow to survive in the social web

Master of Computer Science and Media

University of Applied Sciences Stuttgart

Thomas Fankhauser

Social Awareness

The Web 1.0The History of the Web

1989

The Web 1.0The History of the Web

The Web 2.0The History of the Web

2002

dot-com bubble

1999: low interest rates

2001: venture capital burn

2002: broad band overcapacity2002: cheap technology for society

2004

2005

The Web 2.0The History of the Web

The Web 3.0The History of the Web

Future

The Web 3.0The Future of the Web

The Expert UserWho is the User?

The Expert User

structured workerused to learning new stuff

limited operation radiusused to publish documents

The Expert UserWho is the User?

The Average UserWho is the User?

19%

81%

2008 Internet Users 2008 World Population

The Average UserWho is the User?

by 2009

The Average UserWho is the User?

by 2009

The Average UserWho is the User?

What is Social?The Social Everybody

A B

C

Bla Bla

Bla Bla

Bla

Bla

Bla

What is Social?The Social Everybody

A B

C

Bla Bla

Bla Bla

Bla

Bla

Bla

The Social NetworkThe Social Everybody

The Social NetworkThe Social Everybody

Social Network Components

Friends GraphActivity Streams

Comments

Success of Social NetworksThe Social Everybody

Cash, Cash and Cash!

Organizing a friday night out

Success of Social NetworksThe Social Everybody

Social BanksThe Social Everybody

Social BanksThe Social Everybody

Social In"uenceThe Parallel World

Social In"uenceThe Parallel World

Accessible Knowledge fadesWisdom of Crowds helpsRelationships go platonic

Social ProblemsThe Parallel World

Social Problems

The Parallel World

Leadership missing?Bad behaviour unrevealed?

Vandalism?

PoliticsThe Parallel World

The Fear of TransparencyThe Parallel World

ScenarioThe Facebook Pro#ler

Part A: Blow the friends graphThe Facebook Pro#ler

Part A: Blow the friends graphThe Facebook Pro#ler

Part A: Blow the friends graphThe Facebook Pro#ler

Part B: Pro#leThe Facebook Pro#ler

Part B: Pro#leThe Facebook Pro#ler

Demo of ResultsThe Facebook Pro#ler

That’s about it.

Slides at southdesign.de

Super Social Everybody

Thomas Fankhauser

VDM Verlag

ISBN-10: 363931560X

ISBN-13: 978-3639315608

amazon.com, etc.