social media for everybody
Post on 21-Oct-2014
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Principals, tools, and strategies for getting the word out about your art or your business by getting involved with social media. As presented by Mike Subelsky, founder of Ignite Baltimore and co-founder of OtherInbox.com.TRANSCRIPT
SOCIAL MEDIA FOR EVERYBODYBY A RELUCTANT AMATEUR
YOU WANT TO PROMOTE SOMETHINGTHIS GOAL CANNOT BE PURSUED DIRECTLY
MUST ENSUE FROM BEING PART OF A COMMUNITYTHE INTERNET RESPECTS AUTHENTICITY AND GENEROSITY
YOU DON’T HAVE TO BE POLISHEDJUST BE AUTHENTIC
YOU DON’T HAVE TO BE RICH OR FAMOUSJUST BE GENEROUS
YOU DON’T HAVE TO BE NOISYJUST LISTEN MORE THAN YOU SPEAK
AUTHENTICITY + GENEROSITY + LISTENINGPLUS A FEW TOOLS AND STRATEGIES
SOCIAL MEDIA FOR EVERYBODYBY A RELUCTANT AMATEUR
MY CREDENTIALS
@CHARLESVILLAGE @BHIVEBMORE @TEDXMIDATLANTIC @THESTOOP
THEN
NOW
NOW
BMOREFIBER.COM
HOW DO YOU GET THE WORD OUT?FIRST PRINCIPALS, THEN TOOLS
LISTEN ACTIVELYHTTP://WWW.TECHNOTHEORY.COM/HOW-TO-USE-SOCIAL-MEDIA-GUIDE/
WORK ON IT EVERY DAY“COMPOUNDING INTEREST”
PROMOTE YOURSELF CAREFULLYWE ARE NOT HERE TO BE SOLD
YOU CANNOT OUTSOURCE SOCIAL MEDIATHERE IS NO “OBAMA BUTTON”
DON’T HIDE BEHIND A BRANDMORE PEOPLE ARE INTERESTED IN YOUR PROJECT THAN INTERESTED IN YOU
YOU WANT PEOPLE TO TAKE ACTION
TECHNOTHEORY.COM
CHRISBROGAN.COM
ASMARTBEAR.COM
YOU WANT PEOPLE TO TAKE ACTION
SO YOU NEED TO HAVE A WEBSITEA SIMPLE WORDPRESS BLOG WILL DO NICELY
YOU NEED TO HAVE A BLOGTHAT’S ALL YOUR WEBSITE SHOULD BE AT FIRST
INTERESTING CONTENT WINSHTTP://CAMMCAGE.BLOGSPOT.COM/2010/05/HIGHLANDTOWN-ANOTHER-KINDA-ARTS.HTML
MAKE INTERESTING CONTENT FOR OTHER PEOPLEHTTP://WEBLOGS.BALTIMORESUN.COM/NEWS/TECHNOLOGY/
DON’T FORGET ABOUT MARKETING & PRYOU CAN AUGMENT BUT NOT REPLACE THESE EFFORTS
YOU CAN AUGMENT BUT NOT REPLACE THESE EFFORTSDON’T FORGET ABOUT MARKETING & PR
PARTICIPATE ACROSS PLATFORMS
PARTICIPATE ACROSS PLATFORMSPING.FM / POSTLING.COM / TUBEMOGUL.COM
WATCH YOUR FOLLOWCOSTFOLLOWCOST.COM
YOU CAN STILL BE PRIVATEHTTP://WWW.RECLAIMPRIVACY.ORG/FACEBOOK
YOU ONLY NEED 1,000 TRUE FANSHTTP://WWW.KK.ORG/THETECHNIUM/ARCHIVES/2008/03/1000_TRUE_FANS.PHP
“A True Fan is defined as someone who will purchase anything and everything you produce.”
DEMO: IT’S NOT ABOUT THE TOOLS
DEMO: IT’S NOT ABOUT THE TOOLS
GOOGLE READERREADITLATERTWEETDECK
COTWEETGOOGLE ALERTS
FEEDBURNERGOOGLE ANALYTICSGET SATISFACTION
BIT.LYHACKER NEWS
WHOUSHOULDIFOLLOWMRTWEET
MEETUP.COMBLOGGER / WORDPRESS
TWITTERFACEBOOK PAGES
FACEBOOK ADSLINKEDIN
FRIENDFEEDFLICKR
YOUTUBEVIMEO
USTREAMGITHUB
GOOGLE DOCSGOOGLE GROUPS
CAMPAIGN MONITOR
HOW TO GET STARTEDPROPORTIONAL INVESTMENTS
READ TECHNOTHEORY’S GUIDE: HTTP://BIT.LY/9SWXVO
SEARCH FOR EXISTING COMMUNITY
START A GOOGLE GROUPSTART A SIMPLE BLOG (WORDPRESS / BLOGGER)
PICK YOUR PLATFORMS (TWITTER / FACEBOOK / ETC)
BUY A DOMAIN NAME ($9)GET A LOGO (FRIENDS, 99DESIGNS, DESIGN OUTPOST, ELANCE)
REFERENCES / EXAMPLESTHESE SLIDES AND ALL URLS WILL BE POSTED TO SUBELSKY.COM
FURTHER READING:
- BASICS: HTTP://WWW.SOCIALMEDIAEXAMINER.COM- ONLINE RELATIONSHIP BUILDING: HTTP://BIT.LY/A5QJ3C- TURNING COMPLAINERS INTO CHAMPIONS: HTTP://BIT.LY/A0R3AV - 0 TO 6K SUBSCRIBERS IN 12 MONTHS: HTTP://BIT.LY/ATXGI0 - CHRIS ASHWORTH: HTTP://TWITTER.COM/CHRIS_ASHWORTH- BOOK: CRUSH IT!
THANK [email protected] // @SUBELSKY // @IGNITEBALTIMORE