mdksocial | social strategy for everybody!

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MDK MICHAEL KOENKA +31 61 429 35 27 [email protected] @MDKoenka

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The latest in social media strategy thinking from MDKSocial. Check out my services, and get in touch. www.StartTheConversation.info

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Page 1: MDKSocial | Social Strategy for Everybody!

MDK

MICHAEL KOENKA +31 61 429 35 27 [email protected] @MDKoenka

Page 2: MDKSocial | Social Strategy for Everybody!

Hi there!

marketing strategist from Montréal Canada, living in Amsterdam.

Page 3: MDKSocial | Social Strategy for Everybody!

I believe social media is about carefully and creatively blending technology, communications and human social behaviour to reach, cultivate and grow long-­term sustainable relationships.

MY VISION

Page 4: MDKSocial | Social Strategy for Everybody!

 

means owning consumer mindshare:

365 DAYS A YEAR 24 HOURS A DAY 7 DAYS A WEEK

and continuously flourishing *loves*

BUILDING CAMPAIGNS IS SO 2001

Page 5: MDKSocial | Social Strategy for Everybody!

My work helps brands nurture lasting relationships with real people* through social media.

RELATIONSHIPS ARE THE NEW BLACK

Page 6: MDKSocial | Social Strategy for Everybody!

Jan Bouts Strategy Director JWT Amsterdam

Rudi Goldman Chief Executive Officer

Media in English (PR & Communications)

Koenka has a great knowledge of what's happening in the online world and especially in social media. He is a gifted talent in producing thought provoking analyses on the social media landscape. He is a powerful presenter and knows how to captivate his audiences. As a person he is very likeable and a real team player

developing Nidera's internal and external communications strategy and program. As a working

partner, I found Michael to be an excellent strategic and tactical thinker and planner. Besides being a nice guy,

PEOPLE ARE TALKING

Page 7: MDKSocial | Social Strategy for Everybody!

SOME OF MY SERVICES:

SOCIAL INDUSTRY TREND MONITORING & ANALYSIS

PR 2.0 & REPUTATION MANAGEMENT

BRANDED SOCIAL FOOTPRINT

WORKSHOPS, LECTURE SERIES, AND SOCIAL MEDIA TRAINING

SOCIAL & DIGITAL STRATEGY

CAMPAIGN CONCEPTION, EXECUTION & MANAGEMENT

SOCIAL COMPETITIVENESS AUDIT

360 SOCIAL BRAND POSITIONING

COMMUNICATIONS STRATEGY INFLUENCER MARKETING STRATEGY

Page 8: MDKSocial | Social Strategy for Everybody!

BE A RELATIONSHIP BUILDER. CALL ME TO FIND OUT HOW.

MICHAEL KOENKA +31 61 429 35 27 [email protected] @MDKoenka

Page 9: MDKSocial | Social Strategy for Everybody!

WORKSHOPS FOR PEOPLE &

BUSINESSES

Page 10: MDKSocial | Social Strategy for Everybody!

Creating a strategic online presence to boost your career

Using LinkedIn and other social networks to help you quickly network your way into a job Creating, managing and growing a credible, meaningful social presence Targeting your audiences and networks of relevance Optimizing your public profiles to get noticed by recruiters searching for your talents right now

 

S O C I A L F O R J O B S E E K E R S

Page 11: MDKSocial | Social Strategy for Everybody!

Building a personal brand for genuine social influence

Identifying your social audiences and networks of relevance Keeping people excited and engaged by your interests, opinions and activities Creating, managing and growing a credible, meaningful social presence Measuring successes and adapting to failures with detailed analytics and social PR

 

S O C I A L F O R T H E P E O P L E

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Helping local businesses fuel true customer love

Understanding socially-­sourced insights for new product and service offerings Creating and managing your online reputation and market influence Building relationships with social PR to keep your audience happy and in love with your work Using low-­cost, enterprise-­class analytics to manage feedback, reputation, and consumer advocacy

 

S O C I A L F O R L O C A L B U S I N E S S E S

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Investing in your employees to help your business grow

Demystifying social media trends, insights and best practices Transitioning your organization into a modern, digitally advanced enterprise Choosing the best social advertising partners to suit your brand needs Using digital metrics to optimize your social marketing ROI and manage long-­term audience engagement

 

S O C I A L F O R O R G A N I Z A T I O N S

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Translating client ideas into agency actions

Securing project stakeholder alignment and buy-­in Demonstrating knowledge leadership and social marketing expertise Producing a clear, focused and actionable brief Increasing the value, reach, and depth of your work

 

S O C I A L F O R A G E N C I E S & F R E E L A N C E R S

Page 15: MDKSocial | Social Strategy for Everybody!

BE A RELATIONSHIP BUILDER. CALL ME TO FIND OUT HOW.

MICHAEL KOENKA +31 61 429 35 27 [email protected] @MDKoenka