2014 Summer InternshipMarketing Assistant

Sophie Welch

Duncan Chiropractic Group has been helping people improve their quality of life since 2004. They have the training and experience needed to effectively and safely treat a variety of injuries and conditions in people of all ages.

The mission of Duncan Chiropractic Group is to exceed the health care needs of patients, in and around Livingston County, by providing the highest quality medical care, equipment, and services. They respect the rights of their patients and are ded-icated to providing excellent customer service. They ensure that members of their team receive ongoing education so that they are knowledgeable about the latest care techniques and technology and are able to serve patients by surpassing industry standards.

The office recently moved to a facility 5X larger than their previous and added a fifth doctor to staff - all apart of their plans to expand their care 5X. With the move, the office also added a Braincore Training Clinic which treats ADD/ADHD, depression, anxiety, and fibromyalgia without medication or pain. The new space also added Experience Group Fitness and Sauna Club for patients and the community to be a part of. The office also created Experience Weight Loss Clinic which has high-end treatments and the only Verju laser in Michigan.

My role as marketing assistant included all aspects of the office. I was involved in marketing for Duncan, Experience Fitness, Experience Weight Loss, and Braincore Training. My design skills were stretched as I did work for all of the offices as well. I was also in charge of all of the event planning for the months that I was there. I learned valuable skills about marketing, business management, design, event planning, time management, organization and more during my time spent at DCG.

Goal: To bring patients back to the office

Target audience: Patients who haven’t been to the office in more than three months but have been in

the last year

Method: Targeted Facebook post. First collected the emails from database of patients,

created an audience of those emails on Facebook, created a post that was both informative and intrusive to their timeline. The post was personalized and went to the

timeline of those patients who haven’t been to the office for a while. Patients could then come in to the office, mention the Facebook ad and receive two tickets to the

local movie theater (where Duncan Chiropractic Group advertises).

STALKER REACTIVATION STRATEGY

JUNE AUGUST

Father’s Day Raffle

win DAD 4 tickets to a Tigers Game! << forget the tie >>

1 ra�e ticket when you show us a picture of dad! [old or current]10 ra�e tickets when you refer a new patient!

Drawing friday 6/13

TASKS:Idea generation - how to celebrate fathers day with our patients

Determine the most effective marketing strategiesPost on Facebook to inform patients of the raffle

Put flyers around the office and a raffle jar at the front deskDraw and inform the winner the Friday before Father’s Day

AXIS AFTER HOURS MEETING

Axis is a group a part of the Brighton Chamber of Commerce for young business people. They hold meetings to encourage networking. This event was held at our new

office and served as a way to promote our business as well as share Dr. Duncan’s story of being a young businessman himself.

TASKS:Main event coordinator – -Connected with Brighton Chamber of Commerce to plan the event -Partnered with Axis member John Boylen to figure out event details Where – DCG Conference Room Timeline of Events What would be at the event -Designed and produced marketing flyers for the event - used by chamber members, our office and on social media -Designed and produced event schedule flyer -Finalized details throughout the planning process and last minute for the event -Event set up

8336 Hilton Rd. Brighton MI 48114

The event is indoors - Umbrella service will be avaliable in the event of rainComplimentary snacks & drinks will be provided

Please park in the Comerica Bank lotNetworking and Cash Food Truck provided by the Wooden SpoonDr. Eric Duncan - a young professional’s success storyDuncan Chiropractic Group guided toursWine tasting with sommelier Paul HannahGreat times with great people5:30 – 7:30ish

6:406:156:05

5:30 – 6:005:30pm

BRIGHTON YOUNG PROFESSIONALS AFTER HOURS

Name Tag

WEDNESDAY, JUNE 18 5:30 – 7:30 PM

BRIGHTON YOUNG PROFESSIONALS AFTER HOURS

SPONSORED BY:

8336 HILTON RD. BRIGHTON MI 48114

BRING BUSINESS CARDS, AN APPETITE AND BE READY TO MIX & MINGLE

FREE WINE TASTING & CASH FOOD TRUCK

JOIN US TO TOUR DUNCAN CHIROPRACTIC GROUP’S NEW STATE-OF-THE-ART FACILITIES AND NETWORK WITH OTHER YOUNG BUSINESS LEADERS FROM THE COMMUNITY.

DR. ERIC DUNCAN WILL BE SPEAKING ABOUT HIS JOURNEY TO BUSINESS SUCCESS AND HIS UNIQUE VISION FOR HIS PATIENTS AND HIS PRACTICE.

> PROVIDED BY:\

\

IS YOUR SWING CAUSINGYOU PAIN?

HILTON RD. BRIGHTON (810) 225-2288||

SPECIALIZING INNECK AND LOWER

BACK PAIN

HOME OF THE:PAIN FREE

GOLF SWING DOCTORS

Partnered with Brighton Chamber of Commerce for their annual Golf Classic.

DCG was the sponsor for the longest drive and had a table on the 17th hole

to market to the golfers.

TASKS:Main event Coordinator--Connected with Brighton Chamber of Commerce to finalize all details of being a sponsor and participating in the day-Organized details for the day of the event-Set up of display table-Day of face-to-face marketing with participating golfers-Designed and produced a flyer to market specifically to golfers

THE GREATER BRIGHTON AREA CHAMBER OF COMMERCE GOLF OUTINGLONGEST DRIVE SPONSOR AT

Designed and produced different flyers to be used at golf outings that highlight our doctor’s ability to help the pain

caused by their golf swing.

Specific marketing to people who suffer from back pain made worse by their swing.

GOLF PAIN FLYER

Dr. Mike Hilton DC, CSCS

DETROIT ATHLETIC CLUB.. ..

Your Club Chiropractor

Chiro SPORTS MED Therapy ..

Is your swingcausing you

PAIN?

TRANQUILITY SPA (313) 442 - 1062||

now accepting new patients every monday

CHRISTMAS IN JULY

at

FOR EVERY NEW PATIENT THAT WE SEE THIS MONTH, WE ARE DONATING $40 TO THE ANN ARBOR RONALD MCDONALD HOUSE!!

celebrate with usFOR EVERY CURRENT PATIENT VISIT, WE ARE DONATING $1

CHRISTMASIN JULY

HELP US REACH OUR GOAL OF DONATING $10,000 BY THE END OF THE MONTH!

at

CHOOSE AN ORNAMENT (OR 2) OFF THE TREE

PLEASE BRING THE GIFTS UNWRAPPED!

THE GIFTS MUST BE NEW - THEY CANNOT BE USED OR PREVIOUSLY OWNED

The Giving TreeRETURN WITH THE GIFT AT YOUR NEXT VISIT

OR BEFORE JULY 31ST

CHRISTMASIN JULY

With the recent move to a new office, DCG wanted to have a grand opening. Instead of just holding a one day event, we planned an entire month of celebration. For the en-tire month of July we partnered with the Ronald McDonald House of Ann Arbor to raise $10,000 and donate items off of their wish list. Our office was decorated, Christmas music was in the air, employees wore red shoes and Santa was on our roof.

TASKS:Main event coordinator --Hire a professional decorating team to decorate the entire office for Christmas-Coordinate with the Ronald McDonald House-Design all marketing promotions-Design all flyers to go around the office-Post on social media to inform patients of the celebration-Wrote and delivered press release to local media

For Immediate ReleaseDuncan Chiropractic Group8336 Hilton Rd. Brighton MI 48114810.225.2288

Duncan Chiropractic Group Celebrates Grand Opening with a Month of GivingRaising $10,000 for Ann Arbor’s Ronald McDonald House

Brighton, MI: In celebration of Christmas in July, Duncan Chiropractic Group (DCG) will be donating $10,000 and hundreds of wish list items to the Ronald McDonald House of Ann Arbor. The office is dec-orated for the holiday, Christmas music is ringing in the air, employees are wearing red shoes, Santa is on the roof and patients are excitedly participating in giving. The month celebrates the group’s recent move into a space five times larger than their previous, their addition of a fifth doctor to the staff and their expansion of services that benefit patients. The Grand Opening and ribbon cutting for the new facility will bring patients together and send Dr. Duncan into a cold dunk tank on “Christmas Eve” - July 24th.

In regards to the reason behind the giving, DCG owner Dr. Eric Duncan said, “Many charities are over-whelmed around Christmas time in December yet are forgotten about in the summer and funds often run low. We thought this would be a good way to help those in need, because a child can get sick any-time of the year – we want to support the Ronald McDonald House so they can, in turn, support fami-lies when they need it most.”

The office sees over 140 patients every day and for the entire month DCG will donate $1 for every visit and $40 for every new patient visit. Patients have the opportunity to give by bringing items from of the Ronald McDonald House “wish list” to leave under the tree or by giving monetarily. The final cel-ebration will be the Grand Opening featuring snowfall, a visit from Santa, “dunk Duncan” and three grand prize drawings for patients in attendance.

About Duncan Chiropractic Group: Duncan Chiropractic Group has been helping people improve their quality of life since 2004. The mis-sion of DCG is to exceed the health care needs of their patients, in and around Livingston County, by providing the highest quality medical care, equipment, and services. For four consecutive years, DCG has been voted #1 chiropractor in Livingston County by local residents. Their most recent goal is to expand their practice 5X with the intention of helping more people in and around their area.

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For more information:Sophie Welch810.335.8679 sophie@dcgstaff.comDuncanchiropracticgroup.com

“CHRISTMAS EVE” GRAND OPENING

peppermintwhite wine

martinis

HOLIDAYDRINKS

Frozen [SNOWFLAKES & POPCORN]

photo booth

Slushies[SLUSHY STAR]

snowflake cutting

TACO BARSalsarita’s Fresh Cantina

at

PLACE IN PRIZE BOX OF YOUR CHOICE

Enter to Win !FILL OUT ONE ENTRY TICKET{PLEASE PRINT CLEARLY}

CHRISTMASIN JULY

YOU MUST BE PRESENT AT OUR GRAND OPENING ON JULY 24TH TO CLAIM YOUR PRIZE* *

ANY GUEST YOU BRING TO THE GRAND OPENING WILL BE ENTERED AS WELL

Our official Grand Opening party and ribbon cutting was held on July 24th and was referred to as Christmas Eve. The night included a taco bar, photobooth, dunk tank, slushies, drinks, Santa, Christ-mas carols, Frozen and grand prize drawings.

TASKS:Main event coordinator--Design all advertisements for event-Organize grand prize drawings-Post on social media-Design all material for the event-Create event itinerary-Hire bartender-Rent dunk tank, slushie machine, pop-corn machine-Coordinate catering and Christmas cookie ordering-Organize all details for the night -Event set up

FOUR CARD DAY

ITS CARD DAY4ASK THE DOCTORS

44Marketing VIA Referrals

On Four Card Day, doctors handed each patient 4 business cards with a special offer for a $17 exam on the back and asked them to hand them out to their friends.

This is a different way to try and reach more people with the hopes that patients want to refer the office and a offer that will be enticing to the people being referred.

TASKS:Create new business cards with offer printed on the back

Design flyers to inform patients to “ask the doctors”Prepare details for the day including office decoration

LOGO DESIGN

THLETE SERVICES

PROFESSIONAL CARE FOR EVERYDAY ATHLETES

Logo design for Dr. Hilton’s new side business

The office’s plans to expand 5X larger and help 5X more people was overhauled this summer when Dr. Duncan announced his plans to grow the

practice 10X. This is the design for the new 10X promotion.

DCG ADVERTISEMENT DESIGN

FMS:FUNCTIONAL

MOVEMENTSCREENING

FREEevaluation

set up a customized planto get feeling better!

WONDERING WHAT YOUCAN DO AT HOME?

We work with your doctor to relieve your pain.

AND MORE...

MONDAY - FRIDAY 8:30AM - 7:00PM810.225.2288

8336 HILTON RD. SUITE 100 BRIGHTON MI 48114

Dr. Eric Duncan DCDr. Michael Hilton DC, CSCS

Dr. Kevin Michalak DCDr. Bradford Jamnik DC

Dr. Ryan Madigan DC

KEYNOTE ADVERTISEMENT DESIGN

Design advertisments Social Media Advertisement Facebook - specific audience targeting Instagram

FREE PARKINGLOT FITNESS PARTY

8336 HILTON RD BRIGHTON MI 48114 . 810.225.2288 EXPERIENCEBRIGHTON.COM.

IMY GYM

Name:

Address:

How did you hear about us?

Home:

Cell:

Designed lead/ referral card

COACHING SESSION

ONE-ON-ONE EVALUATION

BODY WRAP

3 BODY WRAPS

EXERCISE WITH OXYGEN

SAUNA

WHOLE BODY VIBRATION

6 SESSIONS OF CELLULITE

9 SESSIONS OF CONTOURING

12 SESSIONS OF CONTOURING

VERJÚ

$60.00

$125.00

$85.00

$199.00

$20.00

$30.00

$900.00

$1900.00

$2900.00

experienceweightloss.com

810.355.8622

WEI GHT L SSO INILC C

WEI GHT L SSO INILC C

$20.00

LOSE 4”-14” IN ONE HOUR

TASKS:Revamped the Experience Weight Loss Clinic LogoDesigned Price flyerRevamped weight loss brochure