www.stylight .de

The Shoppable Inspiration Journey at StylightSeven Years of Making Style Happen

The Shoppable Inspiration Journey

Fashion Assortment

SearchTool

Multi -device

Inspiration

Make Style Happen

Stylight is Europe‘s leading fashion aggregator

with the mission to make style happen,

providing users around the globe with a unique

content-meets-commerce journey. But how

does that happen?

First of all, Stylight provides its customers with

a large fashion assortment. Today, the lifestyle

platform offers more than 6,000 brands from over

350 online shops. Since its launch in November

2008 to today, the overall global product count

has increased to 5.5 million. Amongst this vast

offering, Stylight helps its users to find exactly

the products they are looking for through an

optimised search tool. But making style happen

goes way beyond that: with inspiring editorial

content, the users are provided with a captivating

online fashion experience, whenever, wherever.

This is how Stylight makes style happen for more

than 10 million lifestyle-conscious users from 15

countries worldwide every month. Follow the

‚Shoppable Inspiration‘ journey.

1Nov 2015

All Fashion Products on One Site Extensive Fashion Product Assortment

How does an extensive fashion assortment help to make style happen?

At Stylight , we aim to give our target group the opportunity

to discover and experiment with new trends in order to

evolve their personal style. An extensive assortment enables

them to do so and provides the users with inspiration on an

international level, as Stylight collaborates with retailers

and brands from more than 15 countries. With our

„Unique Selling Proposition“ we offer millenial women

- our core target group - an extensive selection of

items to chose from.

Q

Everything you need in one place – An

extensive and high quality product assortment

guarantees fashion consumers an enjoyable

and productive shopping experience.

For a long time, online users have been

searching for a unique lifestyle destination

which combines a multitude of fashion

discoveries - Stylight has successfully filled

this niche. Stylight‘s international strategy is

one of the reasons behind its success. Starting

with an international strategy, the company‘s

expansion has influenced a growth to almost

5.5M products, which enables local users to

have a more in depth look at international

fashion inspiration, whilst benefiting from

tailored local commerce.

DR. ROMAN HRYCYK, VICE PRESIDENT AND HEAD OF BUSINESS DEVELOPMENT

2Nov 2015

All Fashion Products on One Site Extensive Fashion Product Assortment

1M

3M

2M

4M

5M

2011 20132012 2014 2015

Nu

mb

er

of

Pro

du

cts

15 countries

13 countries

3,3M

1,2M285K

13 countries

8 countries1 country

5,5M4,7M

MilestonesDecember 2012• We launched our first foreign markets and

combined the assortment of large multinational retailers with that of smaller stores and local boutiques to create the right product mix for every market.

2014• Opening our US stylight .com site meant

opening a huge stream of potential new customers for our European partner stores, growing their business in US as well as giving US companies the opportunity to tap into the potential of Stylight‘s European purchasing power.

3Nov 2015

Finding the Perfect Product Optimized and Intuitive Search Tool

How does an optimized search tool make style happen?

To enable users to find what they are looking for amongst

an extensive fashion assortment provides an efficient and

enjoyable online experience, as it gives the consumer a real

answer to their needs. Style happens through an intuitive

search tool and an optimized product display; the

consumer can then easily pick their fashion favourites.

Looking for something floral? A polka-dot cocktail

dress or a striped crop top with embroidery? If it

exists, we have it!

Q

Online users generally struggle with finding the

perfect product at the perfect time. How do

we accelerate that proccess whilst engaging

consumers? At Stylight, over 850 attributes are

used to categorize each product, making it easier

for the fashion consumer to find their perfect

match. From price filter and colours, to style and

pattern, if you are looking for a „pink polka dot

sweater“ you will find it at Stylight.

To make style happen, a machine learning

process has been developed, allowing products

to go live quickly, with the total being over 75M in

September 2015.

The optimized search tool enables the user to

enjoy and discover fashion, thanks to multiple

filters plus an intuituve user experience and,

amongst other things, the use of multiple

product images.ELISABETH KOHLBACH, HEAD OF PRODUCT PROCESSING

4Nov 2015

25M

75M

50M

May 13Jan 13 Jun 14Nov 13 Dec 14 Jul 15

Number of Products live1.3M Products 5.3M Products

11M

70M

Number of Attributes live

Finding the Perfect Product Optimized and Intuitive Search Tool

November 2014• Cross-functional Product Processing

team set up

February 2015• Machine Learning tags all products

into 3 to 4 category levels

March 2015• Category tree extended by 90 more

categories

June 2015• Added pattern and style filters

August 2015• Machine Learning tags gender• Showing multiple product images• Added occasion tags

Milestones

5Nov 2015

Whenever, WhereverMulti-device approach

How does multi-device approachmake style happen?

You can use Stylight whenever you want, wherever you are.

Whether you‘re at a café, waiting for the bus, or on the sofa

at home - independent of the device you are using -

Stylight is there for you to inspire and present the

products you need to evolve and implement your

personal style.

Q

Users today do not accept limitations in service

due to the device they are using. They want to

seemlessly be able to search for inspiration and

products wherever they are.

Stylight provides its users with optimised versions

for every device - be it their desktop PC, tablet,

or mobile. And this is a sustainable trend - the

usage of Stylight via tablet and mobile devices

continues to increase - today around half of our

users come to Stylight via these devices. Stylight

caters to this need for flexibility.

MICHAEL LUDWIG, SENIOR PRODUCT OWNER

6Nov 2015

Whenever, WhereverMulti-device approach

2008• Launch of a first iOS app

2013• Introducing responsive Design• Launch of new iOS app

2014• Launch of Android app

2015• Introducing universal app for Android and iOS• Integration of magazine content in apps

Milestones

20M

10M

30M

45M

50M

2008 2013 20142010 20122009 20152011

Un

iqu

e U

sers

Mobile & Tablet Users

Total Users

27.1Mio

53.9Mio

7Nov 2015

Get Inspired and Evolve Your Own Style High Quality Editorial Content

How does in-house editorial content make style happen?

At Stylight we believe style is having an idea, then acting on

it . It ’s learning and evolving. It ’s using the ins and outs, the

dos and don’ts, the how tos and the DIYs. And having the right

encouragement to go on your own style journey. Stylight gives

you all the options you need to be the you you want to

be. As it is sometimes hard to recreate all your lifestyle

ideas, our mission is to make style happen. To live

up to our mission we offer shoppable inspiration

that makes it easy to know what to buy and how to

style it .

Q

Launching its online magazine as recently as

January 2015, Stylight has already become

Germany‘s fastest growing magazine for

fashion, lifestyle, and beauty with more than

2.8 million readers.

Since its launch, the Stylight editorial team has

provided its users with more than 2,200 articles,

including more than 100 videos and about 500

galleries - all produced in-house. It covers a broad

spectrum of issues: from the latest celebrity style

and news, fashion events, trends, and practical

fashion and beauty advice.

MAX MÜLLER, MANAGING DIRECTOR

8Nov 2015

0.5M

1.5M

1M

2M

Feb2015 JulApr JunMar Aug SepMay

Sessions

2.3M

January 15• Launch of the Stylight Magazine at the

company’s Stylight Fashion Influencer Awards in Berlin

March 15• We established Stylight as the fastest growing

fashion lifestyle and beauty magazine in Germany on the web, mobile, and through our apps

April 15• Stylight starts producing and publishing

its own videos

November 15• The editorial team continues

to grow, now with 15 people

Get Inspired and Evolve Your Own Style MilestonesHigh Quality Editorial Content

210K

Vie

ws

9Nov 2015

At Stylight we aim to be the

destination for style for our users.

We therefore strive to accompany them along their

entire fashion journey - from inspiration to shopping.

They find entertainment and inspiration about fashion,

lifestyle, and beauty - as well as practical advice helping

them to evolve their personal style.

We then lead them to our product offer and support them in

finding the perfect items to match their style and needs.

BENJAMIN GÜNTHER, FOUNDER & MANAGING DIRECTOR STYLIGHT

This is what we mean whenwe say we make style happen.

10Nov 2015

www.stylight .de

Become a part of StylightContact us

Elisabeth KrössLead Business Development

Manager DACH

Nymphenburgerstrasse 8680636 Munich

Tel: +49 (0) 89 – 1222 895 - 36elisabeth.kroess@stylight.com

Contact Elisabeth on LinkedIn

Joëlle HombergerLead PR & Communications

Manager

Nymphenburgerstrasse 8680636 Munich

Tel: +49 (0) 89 – 1222 895 - 25joelle.homberger@stylight.com

Contact Joëlle on LinkedIn