style guide - home: oieweb.oie.int/guide_visuel/00-visual identity/vi-ang.pdf · style guide. july...

Style GuideUses and applications of the OIE logotype with the tagline

July 2013

IntroductionThis guide summarises the basic technical characteristics of the OIE brand.

It should be used as a strict guide for producing any kind of item relating to the OIE.

This guide is the reference document for applying the various graphic products, formats, photos, colours, fonts and uses of the logotype

along with the tagline.

The OIE kindly requests you to be consistent in applying them.

For further questions, please contact the OIE Communication Unit at [email protected]

– 3 –Style Guide. July 2013

Contents Introduction

1 Basic elements of the OIE image

1.1 Symbol logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

1.2 Symbol logo: characteristics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

1.3 Font . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

1.4 Colour and uses. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

1.5 Symbol logo, two uses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

1.6 Bilingual or Trilingual documents . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

1.7 Incorrect uses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

2 Graphic style

2.1 Stationery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

2.2 E-mail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

2.3 Web page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

2.4 Bulletin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

2.5 Terrestria Code . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

2.6 Aquatic Code. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

2.7 World Animal Health . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

2.8 Final Report General Session . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

2.9 Annual Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

2.10 Publications catalogue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

2.11 Minicatalogue. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

2.12 Scientifi c and Technical Review . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25


Basic elements of the OIE image

1


1.1 Symbol logo = isotype + logotypeThe isotype is the graphic symbol of the OIE.

It is used mainly with the name of the organisation (logotype) and with the tagline.

It should be placed in a prominent position and used consistently in all communications.

The symbol logo colour, size and combinations are delivered embedded in the fi les and should not be altered or removed.

Isotype

Logotype

Symbol logo in three languages

OIE symbol logo in one language with tagline

Organisation

Mondiale

de la Santé

Animale

World

Organisation

for Animal

Health

Organización

Mundial

de Sanidad

Animal

Organisation

Mondiale

de la Santé

Animale

World

Organisation

for Animal

Health

Organización

Mundial

de Sanidad

Animal


Safety area around the symbol logo + tagline

Clearance between symbol logo + tagline

Spacing and alignment

Trade Gothic Bold No. 2Matrix Script Regular

100%

70%

1.2 Symbol logo: characteristics


1.3 FontThe font families to be used in communication documents are:

TRADE GOTHIC Bold 2 for the name of the organisation

MATRIX SCRIPT for the tagline

abcdefghijklmnñopqrstuvwxyzABCDEFGHIJKLMNÑOPQRSTUVWXYZ0123456789

abcdefghijklmnñopqrstuvwxyz

ABCDEFGHIJKLMNÑOPQRSTUVWXYZ

0123456789

Trade Gothic Light

Matrix script Book

Trade Gothic Regular

Matrix script Regular

Trade Gothic Bold 2

Matrix script Rold

Trade Gothic 18

Trade Gothic 20



0123456789



0123456789



0123456789

abcdefghijklmnñopqrstuvwxyzABCDEFGHIJKLMNÑOPQRSTUVWXYZ0123456789



0123456789



0123456789

Organisation

Mondiale

de la Santé

Animale

World

Organisation

for Animal

Health

Organización

Mundial

de Sanidad

Animal

ORGANIZACIÓN MUNDIAL DE SANIDAD ANIMAL

Proteger a los animales, preservar nuestro futuro


1.4 Colour and uses

Main version

Four-colour printingWhenever a publication requires

the use of four inks.

Special versionsFor production

Two-colour printingVersion using two direct inks (Pantone).

This version is used when only

two inks are available for printing.

One-colour and black & white printingThe monochrome version is used

when we need to dispense with colour

(e.g. press).

Negative printingWhen using the negative version we must

ensure that it always stands out from

the background and is given maximum

prominence in the communication piece.

PANTONE

194 C431 C

C% M% Y% K%

0 91 56 34 11 0 0 65

PANTONE

431 C

K K

100% 50%

K

30%

K

30%

K

30%K

30%

K

30%






1.5 Symbol logo, two uses

Isotype for top or

fi rst page of document

Used as an introduction and when there

is enough space for the elongated curved

line.

Used to conclude or when there is

insuffi cient surrounding space for

balance, such as on a book spine or back

cover.

Isotype for bottom or last page

of document

2x

1,3x




Organisation

Mondiale

de la Santé

Animale

Organización

Mundial

de Sanidad

Animal

World

Organisation

for Animal

Health

Organización

Mundial

de Sanidad

Animal

1.6 Bilingual or trilingual documents

When working on a bilingual or trilingual document, the name of the organization (logotype) should be placed at the top of the

page horizontally and the tagline at the bottom of the document (an exception to this rule is the business card).

Organisation

Mondiale

de la Santé

Animale

World

Organisation

for Animal

Health

Organización

Mundial

de Sanidad

Animal

Organisation

Mondiale

de la Santé

Animale

World

Organisation

for Animal

Health

Protéger les animaux, préserver notre avenir • Protecting animals, preserving our future

Protecting animals, preserving our future • Proteger a los animales, preservar nuestro futuro

Protéger les animaux, préserver notre avenir • Proteger a los animales, preservar nuestro futuro

Organisation

Mondiale

de la Santé

Animale

World

Organisation

for Animal

Health

Organización

Mundial

de Sanidad

Animal

Protéger les animaux, préserver notre avenir • Protecting animals, preserving our future • Proteger a los animales, preservar nuestro futuro


1.7 Incorrect uses

Do not change under any circumstances the proportions between the different elements isotype, logotype and tagline, for example:

Do not change under any circumstances the colors of the corporative image, for example:

Do not change the order of the elements, under any circumstances, do not move them, for example:

Do not use under any circumstances any of the elements against a background without enough contrast, keep legibility, for example:

✖

✖

✖

✖

✖

✖

✖

✖

✖

✖

✖

✖


Graphic style

2The consistency of the OIE image will be measured, inter alia, by use of the OIE symbol logo.

Below are examples of basic documents showing use of the symbol logo with the tagline.


2.1 Stationery

Organisation

Mondiale

de la Santé

Animale

World

Organisation

for Animal

Health

Organización

Mundial

de Sanidad

Animal

To avoid cramming information onto the envelope recto, the tagline will be settle on

the fl ap.

12, rue de Prony • 75017 Paris France



12, rue de Prony

75017 Paris, France

tél. +33 (0)1 44 15 18 88

fax +33 (0)1 42 67 09 87

www.oie.int [email protected]

Dr Bernard Val lat

Directeur général

Director General

Dr Bernard Val lat

Director General

12, rue de Prony

75017 Paris, France

tel. +33 (0)1 44 15 18 88

fax +33 (0)1 42 67 09 87

www.oie.int [email protected]

Particular use: visit cards

recto verso

In the case of the OIE’s Regional Representations and Sub-Regional Representations we will introduce their address. For example:

Regional Representation for Africa Sub-Regional Representation for Southern Africa

Boîte postale 2954 • Bamako, Mali


P.o.box 25662 • Gaborone, Botswana



2.2 E-mail

Paloma BlandinDTP Project Offi cer

12, rue de Prony , 75017 París, France

tel: +33 -1 44 15 18 82fax: +33 -1 42 67 09 87

www.oie.int

Arial bold 11 – Dark grey

Arial regular 11 – Dark grey

Insert JPG

Arial regular 10 – Light grey

Arial bold 10 – Light grey


2.3 Web page


2.4 Bulletin

Protecting animals, preserving our future • World Organisation for Animal Health Protecting animals, preserving our future • World Organisation for Animal Health Protecting animals, preserving our future • World Organisation for Animal Health


2.5 Terrestrial Code


2.6 Aquatic Code


2.7 World Animal Health


2.8 Final Report General Session


Protecting animals, preserving our future • World Organisation for Animal Health

2.9 Annual Report

WORLD ORGANISATION FOR ANIMAL HEALTH

Protecting animals, preserving our future


2.10 Publications Catalogue Organisation

Mondiale

de la Santé

Animale

World

Organisation

for Animal

Health

Organización

Mundial

de Sanidad

Animal


2.11 Minicatalogue


2.12 Scientifi c and Technical Review

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