IntroductionThis guide summarises the basic technical characteristics of the OIE brand.
It should be used as a strict guide for producing any kind of item relating to the OIE.
This guide is the reference document for applying the various graphic products, formats, photos, colours, fonts and uses of the logotype
along with the tagline.
The OIE kindly requests you to be consistent in applying them.
For further questions, please contact the OIE Communication Unit at [email protected]
– 3 –Style Guide. July 2013
Contents Introduction
1 Basic elements of the OIE image
1.1 Symbol logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
1.2 Symbol logo: characteristics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
1.3 Font . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
1.4 Colour and uses. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
1.5 Symbol logo, two uses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
1.6 Bilingual or Trilingual documents . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
1.7 Incorrect uses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
2 Graphic style
2.1 Stationery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
2.2 E-mail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
2.3 Web page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
2.4 Bulletin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
2.5 Terrestria Code . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
2.6 Aquatic Code. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
2.7 World Animal Health . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
2.8 Final Report General Session . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
2.9 Annual Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
2.10 Publications catalogue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
2.11 Minicatalogue. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
2.12 Scientifi c and Technical Review . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
– 5 –Style Guide. July 2013
1.1 Symbol logo = isotype + logotypeThe isotype is the graphic symbol of the OIE.
It is used mainly with the name of the organisation (logotype) and with the tagline.
It should be placed in a prominent position and used consistently in all communications.
The symbol logo colour, size and combinations are delivered embedded in the fi les and should not be altered or removed.
Isotype
Logotype
Symbol logo in three languages
OIE symbol logo in one language with tagline
Organisation
Mondiale
de la Santé
Animale
World
Organisation
for Animal
Health
Organización
Mundial
de Sanidad
Animal
Organisation
Mondiale
de la Santé
Animale
World
Organisation
for Animal
Health
Organización
Mundial
de Sanidad
Animal
– 6 –Style Guide. July 2013
Safety area around the symbol logo + tagline
Clearance between symbol logo + tagline
Spacing and alignment
Trade Gothic Bold No. 2Matrix Script Regular
100%
70%
1.2 Symbol logo: characteristics
– 7 –Style Guide. July 2013
1.3 FontThe font families to be used in communication documents are:
TRADE GOTHIC Bold 2 for the name of the organisation
MATRIX SCRIPT for the tagline
abcdefghijklmnñopqrstuvwxyzABCDEFGHIJKLMNÑOPQRSTUVWXYZ0123456789
abcdefghijklmnñopqrstuvwxyz
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
0123456789
Trade Gothic Light
Matrix script Book
Trade Gothic Regular
Matrix script Regular
Trade Gothic Bold 2
Matrix script Rold
Trade Gothic 18
Trade Gothic 20
abcdefghijklmnñopqrstuvwxyz
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
0123456789
abcdefghijklmnñopqrstuvwxyz
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
0123456789
abcdefghijklmnñopqrstuvwxyz
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
0123456789
abcdefghijklmnñopqrstuvwxyzABCDEFGHIJKLMNÑOPQRSTUVWXYZ0123456789
abcdefghijklmnñopqrstuvwxyz
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
0123456789
abcdefghijklmnñopqrstuvwxyz
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ
0123456789
Organisation
Mondiale
de la Santé
Animale
World
Organisation
for Animal
Health
Organización
Mundial
de Sanidad
Animal
ORGANIZACIÓN MUNDIAL DE SANIDAD ANIMAL
Proteger a los animales, preservar nuestro futuro
– 8 –Style Guide. July 2013
1.4 Colour and uses
Main version
Four-colour printingWhenever a publication requires
the use of four inks.
Special versionsFor production
Two-colour printingVersion using two direct inks (Pantone).
This version is used when only
two inks are available for printing.
One-colour and black & white printingThe monochrome version is used
when we need to dispense with colour
(e.g. press).
Negative printingWhen using the negative version we must
ensure that it always stands out from
the background and is given maximum
prominence in the communication piece.
PANTONE
194 C431 C
C% M% Y% K%
0 91 56 34 11 0 0 65
PANTONE
431 C
K K
100% 50%
K
30%
K
30%
K
30%K
30%
K
30%
– 9 –Style Guide. July 2013
ORGANIZACIÓN MUNDIAL DE SANIDAD ANIMAL
Proteger a los animales, preservar nuestro futuro
ORGANIZACIÓN MUNDIAL DE SANIDAD ANIMAL
Proteger a los animales, preservar nuestro futuro
1.5 Symbol logo, two uses
Isotype for top or
fi rst page of document
Used as an introduction and when there
is enough space for the elongated curved
line.
Used to conclude or when there is
insuffi cient surrounding space for
balance, such as on a book spine or back
cover.
Isotype for bottom or last page
of document
2x
1,3x
ORGANIZACIÓN MUNDIAL DE SANIDAD ANIMAL
Proteger a los animales, preservar nuestro futuro
– 10 –Style Guide. July 2013
Organisation
Mondiale
de la Santé
Animale
Organización
Mundial
de Sanidad
Animal
World
Organisation
for Animal
Health
Organización
Mundial
de Sanidad
Animal
1.6 Bilingual or trilingual documents
When working on a bilingual or trilingual document, the name of the organization (logotype) should be placed at the top of the
page horizontally and the tagline at the bottom of the document (an exception to this rule is the business card).
Organisation
Mondiale
de la Santé
Animale
World
Organisation
for Animal
Health
Organización
Mundial
de Sanidad
Animal
Organisation
Mondiale
de la Santé
Animale
World
Organisation
for Animal
Health
Protéger les animaux, préserver notre avenir • Protecting animals, preserving our future
Protecting animals, preserving our future • Proteger a los animales, preservar nuestro futuro
Protéger les animaux, préserver notre avenir • Proteger a los animales, preservar nuestro futuro
Organisation
Mondiale
de la Santé
Animale
World
Organisation
for Animal
Health
Organización
Mundial
de Sanidad
Animal
Protéger les animaux, préserver notre avenir • Protecting animals, preserving our future • Proteger a los animales, preservar nuestro futuro
– 11 –Style Guide. July 2013
1.7 Incorrect uses
Do not change under any circumstances the proportions between the different elements isotype, logotype and tagline, for example:
Do not change under any circumstances the colors of the corporative image, for example:
Do not change the order of the elements, under any circumstances, do not move them, for example:
Do not use under any circumstances any of the elements against a background without enough contrast, keep legibility, for example:
✖
✖
✖
✖
✖
✖
✖
✖
✖
✖
✖
✖
– 12 –Style Guide. July 2013
Graphic style
2The consistency of the OIE image will be measured, inter alia, by use of the OIE symbol logo.
Below are examples of basic documents showing use of the symbol logo with the tagline.
– 13 –Style Guide. July 2013
2.1 Stationery
Organisation
Mondiale
de la Santé
Animale
World
Organisation
for Animal
Health
Organización
Mundial
de Sanidad
Animal
To avoid cramming information onto the envelope recto, the tagline will be settle on
the fl ap.
12, rue de Prony • 75017 Paris France
Protéger les animaux, préserver notre avenir • Protecting animals, preserving our future • Proteger a los animales, preservar nuestro futuro
– 14 –Style Guide. July 2013
12, rue de Prony
75017 Paris, France
tél. +33 (0)1 44 15 18 88
fax +33 (0)1 42 67 09 87
www.oie.int [email protected]
Dr Bernard Val lat
Directeur général
Director General
Dr Bernard Val lat
Director General
12, rue de Prony
75017 Paris, France
tel. +33 (0)1 44 15 18 88
fax +33 (0)1 42 67 09 87
www.oie.int [email protected]
Particular use: visit cards
recto verso
In the case of the OIE’s Regional Representations and Sub-Regional Representations we will introduce their address. For example:
Regional Representation for Africa Sub-Regional Representation for Southern Africa
Boîte postale 2954 • Bamako, Mali
Protéger les animaux, préserver notre avenir • Protecting animals, preserving our future • Proteger a los animales, preservar nuestro futuro
P.o.box 25662 • Gaborone, Botswana
Protéger les animaux, préserver notre avenir • Protecting animals, preserving our future • Proteger a los animales, preservar nuestro futuro
– 15 –Style Guide. July 2013
2.2 E-mail
Paloma BlandinDTP Project Offi cer
12, rue de Prony , 75017 París, France
tel: +33 -1 44 15 18 82fax: +33 -1 42 67 09 87
www.oie.int
Arial bold 11 – Dark grey
Arial regular 11 – Dark grey
Insert JPG
Arial regular 10 – Light grey
Arial bold 10 – Light grey
– 17 –Style Guide. July 2013
2.4 Bulletin
Protecting animals, preserving our future • World Organisation for Animal Health Protecting animals, preserving our future • World Organisation for Animal Health Protecting animals, preserving our future • World Organisation for Animal Health
– 22 –Style Guide. July 2013
Protecting animals, preserving our future • World Organisation for Animal Health
2.9 Annual Report
WORLD ORGANISATION FOR ANIMAL HEALTH
Protecting animals, preserving our future
– 23 –Style Guide. July 2013
2.10 Publications Catalogue Organisation
Mondiale
de la Santé
Animale
World
Organisation
for Animal
Health
Organización
Mundial
de Sanidad
Animal