studioin 2012 eng
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A BRIEF PRESENTATION OF THE AGENCY
2012
The STUDIOIN brand studio was founded in 2009.We have completed more than 60 projects within 3 years.The clients of StudioIN include most principal players of Russia's market of alcohol. Our success is due to our young, professional, solid creative team of the highest class professionals.The best appreciation of our work is in the solid commercial success of the brands we have created.
This is what STIDIOIN is good at:- alcohol branding- re-designing and re-branding products- developing packaging designs- developing bottle designs- renovate the product.- work out a creative conception and the position of the product on the market ( the name, the key message, the key picture, ideas of the advertis-ing maintenance).
We thank you for trusting us and showing interest in our company.
STUDIOIN
ABOUT US
STUDIOIN
OUR CLIENTS
- The Moscow Cristall plant- Cristall (Kaluga)- Rosspirtprom- Sojusplodoimport, FKP- Moscow Champagne Winery- White Eagle- Vodka Manufacturing Artel YAT- Trading House Medved- White Gold- Omskvinprom- Petropavlovsk Distillery Plant (PLWZ)- Alcoruss- ARNE- Bio Biss- VKZ Izberbashskiy- Mosoblalcohol- Cynergy- RICH- AquaLife- IDS Borjomi
SAMURAI 01
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PRODUCT / VODKACLIENT / STUDIOIN
Another independent non-commer-cial development by the studio was about a uniquely shaped rice vodka bottle. Its austere outline and the silhouette as if split by a stroke of a samurai sword spectacularly transmit the idea and the ethnic background of the product. The material is high quality glasswith décor. Copyright in the concept sold to United States producers. The product should be output to the market as soon as in the summer of 2012.
PRODUCT / VODKACLIENT / KATANA LLC, USA
Task: developing bottle designs, alcohol branding
Solution: together with new owners of the concept ‘Samurai’ we worked out an alternative name for the product. ‘Katana; in Japanese language means, ‘The Sword of the Samurai’. This is rice vodka.There are four tests: date, Japanese lemon and orange and rambutan.Each bottle is made in the colours of the fruit. Launch is planned for autumn this year
KATANA 02
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Task: product branding
Solution: going along with the modern tendency to popularize healthy lifestyles and recognizing the impor-tance of environmental protection, we suggest that this product, serving all peoples well since times immemorial, should be super-popularly served in aluminum cans.
GOODMILK 03
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CANS
PRODUCT / MILKCLIENT / STUDIOIN
PRODUCT / VODKACLIENT / RICH
04BERLOGA
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Task: redesign
Solution: The owners of the Berloga brand, notorious for its similarity to Beluga, came to our studio asking that we improve the appearance of the product and make it more premium. They were not in the least disturbed by that a wellknown brand was to be copied. The studio created an original shape of the bottle with a unique relief and asymmetric appearance.The illustration of wild nature showing through a haze reflects the naturalness and purity. The laconic and brutal design makes the image modern and steadfast. The large surface of the flask is, in itself, an advertising medium. The new product has gained in shelf conspicuity and become easily recogniz-able among competitors’ output.
05BISSS
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PRODUCT / LEMONADECLIENT / BIO BISS
This new generation lemonade contains nothing but natural ingredi-ents. Its original design was also based on the idea of its being natural. The unique trademark of the manu-facturer, the name of the product, the logo, the company style and the elegant shape of the bottle were all created by our studio. The color coding of the labels allows to easily distinguish between the 12 varieties included in the product line.
05BISSS
Task: redesign.
Solution: When it was being rede-signed, the principal purpose was to make sure the brand name was still easily recognized while customers’ perception of it became more clear-cut.Initially, the appearance of the pro-duct was designed by a famous British studio. Under our project, we created a reserved and minimal-istic sequel of the product. The logo was modernized and décor elabo-rated. The label became more laco-nic and refined. The new appearance of the product is more noble, meet-ing the aesthetic ideas of modern consumers. The fact that the sales of the White Gold vodka are on the rise confirms that its new image assures its correct positioning and recognizability.
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PRODUCT / VODKACLIENT / WHITE GOLD
WHITE GOLD
Task: product branding.
Solution: this is a non-commercial project oriented towards the creation of a decent mass-consumer-oriented product. The reserved classical design mostly emphasizes the large images of tasty berries flooded with air-light yogurt. The product pleases various tastes by its color variety and the ca-refully selected pleasant to the eye juicy hues.
07MILKY LAKE
2012
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PRODUCT / YOGURTCLIENT / STUDIOIN
This White Gold vodka of the premium black version was commissioned by the Crystal liquor plant of the city of Kaluga. Previously, the studio had delicately completed the logo and appearance of the product holding the central place in the product line. Originally, the design was done by the Claessens International studio of Great Britain. Following that, the plant commissioned the creation of a new product, the original Black Edition to fit into the White Gold pro-duct line. The noble mat surface and the contrasting metal of the deco-ration in the pitch-black setting suc-cessfully impress the idea of quality on consumers, while removing all doubts as to black being out of place with vodka.
PRODUCT / VODKACLIENT / WHITE GOLD
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Task: alcohol branding
Solution: designing the concept of a cognac for women, we counted on the elegant modern appearance and the vivid memorable name. One of the most popular heraldic figures, Fleur de Lis (the lily) inspired the designer to create a feminine-shaped bottle. The slightly coquettish fonts empha-size the refined character of the pro-duct. The bottle design is also care-fully considered. The cork, non-typical for a cognac, allows to effortlessly close and reopen the bottle.
09FLEUR DE LIS
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PRODUCT / COGNACCLIENT / STUDIOIN
PRODUCT / MINERAL WATERCLIENT / RUSSIAN RAILWAYS
RUSSIANRAILWAYS
Task: a special project to Russian Railways.
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STUDIOIN came up in the competition for redesigning the appearance of the Kalinka vodka. The profession-als of the studio suggested a funda-mentally new solution for the prod-uct. They came up with an original shape for the bottle, its unique sur-face relief, logo and tracery. The bright elements of the company style and the clear-cut tastes differ-entiation form an effective identity.The simple and laconic design of the packaging creates an organic image and an easy to recognize com-pany style. That advantageously sets Kalinka apart from the competition, allows to correctly position the pro-duct on the market and brings the central idea of the brand home to customers..
11KALINKA
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PRODUCT / VODKACLIENT / VODKA MANUFACTURING ARTEL YAT
Task: to work out the design of the label for Kalinka Export Vodka.
Solution: for this project we offered a frosted bottle with the label being made from snow white textured paper. The label is designed in subtle white-golden colours. The launched sale showed that Kalinka Export is in the lead of the premium market segment.
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KALINKAEXPORT
PRODUCT / VODKACLIENT / CHISTIY CRISLALL
2012
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PRODUCT / VODKACLIENT / STUDIOIN
The untraditional for vodka wine bot-tle shape is a tribute to the elegant name and the recipe that was suppo-sed to be based on grapes. We inten-tionally created a refined and suc-cinct image. This work of STUDIOIN was acknowledged as the best among many works of international desig-ners.
VINTAGE
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Within the same concept, we also suggest a possible extension of the technology of the production of the Tetra Pak packaging. Our idea is using Congreve stamping in the production of regular milk cartons.The design of the whole line is built on the contrast between the color of the logo with the predominant white, which, as we see it, goes just fine with the product. The soft pastel colors are either lighter or darker depending on fat content and may differ according to varying tastes.
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PRODUCT / MILKCLIENT / STUDIOIN
GOODMILKTETRA PACK
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PRODUCT / VODKACLIENT / OMSKVINPROM
For the Siberian Alcohol Group, the StudioIN team has designed a new, more discrete and attractive image of the well known Kedrovitsa vodka. The design suggested by the studio fully reflects the specific qualities of Siberian nature, its pure primeval character, giving consumers the impression of a unique environ-mentally clean product originating from the very heart of Siberia. The whole product line keeps to the same image and has now become more easily recognizable among other products in stores.
15KEDROVITSA
16WHITE EAGLE
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PRODUCT / VODKACLIENT / WHITE EAGLE
This vodka first came out in the 1990s. During that time, the epatage adver-tising video clips became famous all over the country. Recently, the famous product again appeared on store shelves. Because it was repositioned on the market, its design also changed. However, the interim design did not inspire consumers. The manu-facturers concluded that the design had to be improved. StudioIN created a new version of the bottle wherein the memorable profile of the white eagle was emphasized more and no longer resembled the American Bald Eagle. The changed shape of the bottle makes the new success-ful image complete.
17KALUZHSKAYA
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PRODUCT / VODKACLIENT / CRYSTAL (KALUGA)
The studio has radically redesigned the appearance of Kaluzhskaya vodka. The product that previously could not be distinguished from others sitting on the shelf, Kaluzhskaya vodka has acquired a bright and memorable image that will not be lost among competing products. The product now looks more modern, unique and noble. The minimal number of colors and a lustrous mat stamping combined with a natural texture of snow-white paper raise the product to a new level.
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PRODUCT / VODKACLIENT / STUDIOIN
While redesigning the appearance of the 40 Islands vodka, we wanted to emphasize and amplify the impres-sion of the transparency and purity of the product. In the new design, we successfully achieved that by using an illustration, a simple logo and the minimal area of the label. The illustration conveys the feeling of a misty morning on a lake, while the simple and austere shape gives the product more style and makesit more modern.
40 ISLANDS
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PRODUCT / VODKACLIENT / CRYSTAL (KALUGA)
We fully altered the appearance of the 33 Bilibina trademark owned by the Crystal plant of Kaluga. We had to keep the product in the same price category, while creating an image that would emphasize the plant's tradi-tions of many years. The solution was found in the appearance resembling the styles of the 1970s, conveying nostalgia for the past century and bringing back romantic memories of the Soviet traditions, without copying various other similarly nostal-gic trademarks.
BILIBINA 33
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PRODUCT / VODKACLIENT / TRADING HOUSE MEDVED
The new domestic vodka with a name that speaks for itself became popular as a folk brand in just one year afterit appeared on the shelves. Its simple and easy to understand design mat-ches its name, reflecting the brutally confident character of the product, clearly suggests its price niche and creates popular demand.
STARLEY
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PRODUCT / CHAMPAGNECLIENT / CRYSTAL (KALUGA)
French Moutard wine makers, famous for their sparkling wines for over three centuries, make the well-known Oligarch premium champagne for Crystal of Kaluga.The label for this champagne was designed by StudioIN’s team of pro-fessionals. Its elegant appearance is quite French. It owes its texture to relief and mat foil stamping.The classical image created by the studio emphasizes the noble origin of the product, singling it out among other premium champagne wines.
OLIGARCH
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PRODUCT / VODKACLIENT / CRYSTAL (KALUGA)
The owners of the Gzhelka brand faced the challenge of bringing back the once well known and popular vodka that, in its time, had been a repeated winner of Russia’s and foreign prizes.Our team was trusted with its re-desig-ning. Our studio’s professionals suggested a totally new design for the product that was supposed to be in mostly light shades. White was selected to become the principal color. The new image of Gzhelka gives one a feeling of transparency, softness, purity and frosty freshness.
GZHELKA
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PRODUCT / GINCLIENT / STUDIOIN
The non-standard materials and new ideas make this design topical. The Gin Greens non-commercial project represents the ideas of StudioIN concerning a modern, bright and easily identified product. The futuristic shape of the bottle and the fresh grass-green color reflect the idea of clean environ-ment. The manufacturer uses a combination of glass and a high-quality plastic. The top portion of the bottle is held in place by original fastening.
PRODUCT/ COGNACCLIENT / THE MOSCOW PLANT OF CHAMPAGNES
The objective: the creation of the appearance of the new Zolotoy Standart brand, emphasizing the product’s being a true standard in its segment.The solution: the label in the tradi- tional cognac style, bearing the product’s individual logo and a unique emblem assure the clear-cut positioning and an unmistakable recognition of the brand.
24ZOLOTOY STANDART
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On the 8th of March, we usually congratulate our women clients and colleagues in a traditional way. This fine wine has an originally created label with the words, ‘best wishes’ included.
258 MARCH
2012
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CORPORATE GIFT
The objective: creating a bright memorable image for Spumante Majore.The solution: we suggested a bright and aesthetically expressive design. An original heraldically shaped label, individual emblem and logo became the key elements singling the brand out in its category.
26MAJOREPRODUCT / SPUMANTE CLIENT / ROSSPIRTPROM
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PRODUCT / VODKACLIENT / CRYSTAL (KALUGA)
The objective is to create a new memorable image of a premium vodka.The solution is creating a new visual identity, glass decorations combined with a noble reserved label and a unique ad-on component. The innovatively shaped bottle was made in France from cool-blue tinted glass.
OLIGARCH
PRODUCT / VODKA CLIENT / AVIOR
The objective: creating the design of a new product oriented towards foreign markets.The solution: following modern tendencies, we suggested an ascetic design for Constantin vodka. An austere logo, a monochrome label and light glass decoration create a complete image, conveying a feeling of the transparency and environmen- tal cleanness of the product. The high quality glass bottle is Frenchmade.
28CONSTANTIN
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Task: To work out the system of visual identity for this cognac with an orienta-tion to the western market.
Solution: The name ‘Vicomte’ comes from a title of European noble rank. The main style element for this product is the complicated form of the bottle. The front side of the bottle has a flat surface with the main elements on for visual communication on it. This responds to the traditional design of French Cognac but with a modern interpretation.
29VICOMTE
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PRODUCT / COGNACCLIENT / STUDIOIN
PRODUCT / CHAMPAGNE
CLIENT / ZAO VZ Izberbashskiy
SIBERIAN FROSTS
Traditional design of the label and packing for Russian ChampagneSolution: All stylish elements of the label are done according to the classical canons of design for champagne bottles: golden foil, glossy matt varnish and subtle pattern on the label make this appearance very individual.
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PRODUCT / CHAMPAGNEKLIENT / MOSCOW DESTILLERY CRISTALL
Task: To work out a design for the appearance of the champagne, ‘Zolotoi Svet’ but to be done in a way that traditionally represents Soviet Cham-pagne.
Solution: There are individual print-spelling in the label. The rays of light are from the golden matt foil and are in the centre of the label. The whole appearance is aesthetically pleasing and up-to-date.
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ZOLOTOI SVET
2012
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PRODUCT / VODKA STOLICHNAYACLIENT / CRISTALL
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STOLICHNAYA
This job was completed with the “Variohead” Company. Task: The redesign of the product.
Solution: This product has always been well known in the world. The trader mask belongs to the Russian Federation. We renovated all elements of the product: the bottle, the lid and the label. As a result this product is now generally recognized as having an up-to-date appearance.
2012
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PRODUCT / VODKACLIENT / CRISTALL
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BELYI KLUCH
The job was done along with the “Variohead’ Company.Task: To redesign the product in order to place into the more expensive market price segment.
Solution: The renovation was well approved by consumers. This product was recognized at International Exhibitions. At the 18th International Exhibitions of Product and Raw Materials, this Vodka was rewarded with the ‘Gran Prix” at the International Tasting competition. “The best vodka in 2001” was awarded with the Golden Medal.
2012
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CORPORATE GIFT
We have a tradition each year before Christmas that we should choose a good wine as a gift for our clients and colleagues, and so we created a festive label for the bottle. Last year we suggested that we should not be afraid of our competitors and we should seek to become more noticeable. In September 2011, this label received a bronze award in the International Competition Pentawards.
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NEW YEAR 2011
2012
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CORPORATE GIFT
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Upholding our tradition, STUDIOIN has designed an ideal corporate gift for New Year's Eve. While designing the bottle, we chose one of the most discussed topics over the past year: the 2012 apocalypse. The label shows the 14 most "popular" scenarios, ranging from the predictable natural disaster to the more imaginative scenario of a rats invasion.Despite humanity discussing doomsday in 2012, STUDIOIN intend to celebrate our "last" New Year's Eve to the fullest. Let us make a toast to living until the end of the world. Happy New Year!
NEW YEAR 2012
2012
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Task: to work out the design of the label for «Siberian Frosts» vodka. It is a National Russian product. The label should show Russian characters and the powers of Siberian Nature!
Solution: the main visual image is the wide expanse of Siberian nature. The label is made in a metallic blue colour. This colour identifies the brand. In contrast the name is made in white colour with a graphic illustration of a deep winter forest. This makes the product be individual and recognizable on shop shelves.
PRODUCT / VODKACLIENT / MOSCOW REGIONAL ALCOHOL AUTHORITY
36SIBERIAN FROSTS
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