student workbook

Understanding Unit R082

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Unit R082

YOUR NAME

Learning Outcome 1

Understand the purpose and uses of Digital graphics.

The aim of this unit is for learners to understand the basics of digital graphics editing for the creative and digital media sector. They will learn where and why digital graphics are used and what techniques are involved in their creation. This unit will develop learners’ understanding of the client brief, time frames, deadlines and preparation techniques as part of the planning and creation process. On completion of this unit, learners will understand the purpose and properties of digital graphics, and know where and how they are used. They will be able to plan the creation of digital graphics, create new digital graphics using a range of editing techniques and review a completed graphic against a specific brief.

Students can use the knowledge they have learned in lessons, primary/secondary research and their knowledge organisers to complete this booklet.

Contents:

LO1 – p3-9

LO2 – p10-15

LO3 – p16-18

LO4 – p18-20

Checklist-p21

LO1 - Understand the purpose and properties of digital graphics

Task 1: Investigating Digital Graphics

Learning Outcome (LO) 1 is assessed in this task Before creating your digital graphic, you need to investigate the purpose and properties of digital graphics. You need to CREATE A REPORT OR A POWER POINT PRESENTATION on why digital graphics are used in a range of sectors • identify the purpose of digital graphics.

• How & Why digital graphics are used in the media industry. You MUST add a minimum of 5 slides (The slides must have the following headings. Educate, Advertise, Promote, Inform, Entertain), include a minimum of 3 pictures with annotations and explain:

• What is the purpose of the graphic?

• How is the graphic fit for purpose?

Design & Layout

Add a slide on Colour Meaning and Design

Add a slide on the use of White Space

Add a slide on Composition

Computer

Task 1

Computer

Task 2

Compare minimum of 3 digital graphics and explain how the target audience influences the design and layout. You cannot use images from the previous task.

Marks

LO1: Understand the purpose and properties of digital graphics

Bronze

Produces a summary of how and why digital graphics are used, demonstrating a limited understanding of the purpose of digital graphics.

Silver

Produces a summary of how and why digital graphics are used, demonstrating a sound understanding of the purpose of digital graphics.

Gold

Produces a summary of how and why digital graphics are used, demonstrating a thorough understanding of the purpose of digital graphics.

Teacher Feedback Score:

Evidence:

Strengths:

Targets:

Approach:

Student Response:

File formats

In this section you will need to research different file formats for images, videos and audio.

Task 1

Below is a table of common image file formats to get you started. Click the box that corresponds with the image format.

Create a PPT and research the various file formats. Explain each format and explain its use;

Example:

Task 2

You can use JPEGs for projects on the web, in Microsoft Office documents, or for projects that require printing at a high resolution. Paying attention to the resolution and file size with JPEGs as it is a commonly used method of lossy compression. Remember to reference where you found the information.

Research the following formats

Image files

Video Files

Audio Files

PSD

J-PEG

Gif

Tiff

PNG

PDF

Bitmap

Vector Graphic

Raster Graphic

Mov

WMV

MP4

MKV

MP3

WAV

FLAC

Marks

Learning Objective

Gold

Identifies a limited range of file types and formats, only some of which are appropriate to digital graphics.

Silver

Identifies a range of file types and formats, most of which are appropriate to digital graphics.

Bronze

Identifies a wide range of file types and formats, which are consistently appropriate to digital graphics.

Teacher Feedback Score:

Evidence:

Strengths:

Targets:

Approach:

Student Response:

LO 2 - BE ABLE TO PLAN THE CREATION OF A DIGITAL GRAPHIC

Planning your digital graphic

Learning Outcome (LO) 2 is assessed in this task.

You need to organise your time and resources so that you can plan the creation of your digital graphic. You will need to generate the ideas for the digital graphic, taking into

consideration any external restrictions on what you can use or produce.

LO2 - Be able to plan the creation of a digital graphic

Client Requirements: The person you will be working for and what they want you to plan, design and create for them.

Target Audience: The demographic/group that the product is aimed at

NRS Social Grade: Identifying an audience based on age, gender, location and income

Psychographics: Identifying an audience based on their interests and desires

Work Plan: an important tool that helps a project to assign tasks, manage workflow and track the various components and milestone deadlines

Visualisation Diagram: A visualisation is a drawing created by hand or digitally showing what something will look like when created.

Mood Board: A mood board is a collage (digital or on paper), of objects (images, colours, screenshots, patterns, text etc), which try to capture a feeling, theme or design.

Mind Map: A mind map is a diagram in which information is represented visually, usually with a central idea placed in the middle and associated ideas arranged around it

Asset: An asset is a convention/image that media producers use to make a media product

Resources needed when creating a digital graphic: Computer, Mouse, Keyboard, Photoshop, Hard drive, Camera, SD Card

Legislation to consider when creating a digital graphic: Copyright, Intellectual Property, Trademark, Royalty Free Assets

Your client and the target audience

You will be given a Written Client Brief for a digital graphic that you must create.

You need to interpret the client’s requirements in the form of a WRITTEN REPORT:

Task 1

• understand target audience requirements for the digital graphic

• consider the client’s requirements and how these are specified

• consider the target audience for the digital graphic, identify Psychographics & demographics• decide on a visual style/types of image and composition for the digital graphic.• where will you get your assets for the brief and what type of assets will they be.

Marks

Bronze

LO2: Be able to plan the creation of a digital graphic 1

Produces an interpretation from the client brief which meets few of the client requirements.Produces a limited identification of target audience requirements.

Silver

Produces an interpretation from the client brief which meets most of the client requirements. Produces a clear identification of target audience requirements.

Gold

Produces an interpretation from the client brief which fully meets the client requirements. Produces a clear and detailed identification of target audience requirements.

Teacher Feedback Score:

Evidence:

Strengths:

Targets:

Approach:

Student Response:

Produce a work plan for the Clients original graphics creation;

Create a schedule or Gantt Chart to include:

Task 2

• tasks

• activities

• workflow

• timescales

• resources

• milestones

• contingencies

Pre-production documents

Create a Power-point and include the following:

Task 3

• Produce a mood board for the digital graphic

• Produce a visualisation diagram for the digital graphic

Create a Mind Map for the following:

• Identify the assets needed to create a digital graphic (e.g. photographs, scanned images, library images, graphics, logos)

• Identify the resources needed to create a digital graphic (e.g. digital camera, internet, scanner, computer system and software).

Create a slide explaining the types of images you are using and the Legislation to consider when creating a digital graphic: Copyright, Intellectual Property, Trademark, Royalty Free Assets.

Marks

LO2: Be able to plan the creation of a digital graphic 2

Bronze

Produces a work plan for the creation of the digital graphic. Produces a simple visualisation diagram for the intended final product. Identifies few assets needed to create a digital graphic. Identifies few of the resources needed to create a digital graphic. Demonstrates a limited understanding of legislation in relation to the use of images in digital graphics.

Gold

Silver

Produces a work plan for the creation of the digital graphic. Produces a sound visualisation diagram for the intended final product. Identifies many assets needed to create a digital graphic. Identifies many of the resources needed to create a digital graphic. Demonstrates a sound understanding of legislation in relation to the use of images in digital graphics.

Produces a clear and detailed work plan for the creation of the digital graphic. Produces a clear and detailed visualisation diagram. Identifies most assets needed to create a digital graphic. Identifies most of the resources needed to create a digital graphic. Demonstrates a thorough understanding of legislation in relation to the use of images in digital graphics.

Teacher Feedback Score:

Evidence:

Strengths:

Targets:

Approach:

Student Response:

LO3: Be able to create and save a digital graphic.

You will be using Image Editing Software to create your graphic: For example, Photoshop, a programme that allows you to manipulate the style and dimensions of still images.

YOU WILL BE ASSESSED ON THE FOLLOWING:

You must use a variation of Image Editing Techniques: cropping, rotating, brightness/contrast, colour adjustment, adding text, cloning, red eye removal, filters, adding text, Magic wand tool, Lasso tool, Blur tool.

Naming Conventions: make sure every file type has the correct name, and is then organised in a correct named folder.

REMEMBER!

The purpose of naming conventions: So that the file is instantly recognisable to the user/producer and so that the file name is appropriate for the client

The best type of file type for printing: Tiff

The best type file type for online: PNG/JPEG

Marks

Bronze

LO3: Be able to create and save a digital graphic.

Sources or creates a limited range of assets for use in the digital graphic. Use of standard tools and techniques to create the digital graphic is limited and therefore creates a simple digital graphic which is appropriate to some aspects of the client brief. Occasionally saves and exports the digital graphic in formats which are appropriate. Occasionally saves electronic files using appropriate file and folder names and structures.

Silver

Sources and creates a range of assets for use in the digital graphic. Use of standard tools and techniques to create the digital graphic is effective and therefore creates a digital graphic which shows some detail which is appropriate to most aspects of the client brief. Mostly saves and exports the digital graphic in formats and properties which are appropriate. Mostly saves electronic files using file and folder names and structures which are consistent and appropriate.

Gold

Sources and creates a wide range of assets for use in the digital graphic. Use of a range of advanced tools and techniques to create the digital graphic is effective and therefore creates a complex digital graphic which is appropriate for the client brief. Consistently saves and exports the digital graphic in formats and properties, which are appropriate. Consistently saves electronic files using file and folder names and structures which are consistent and appropriate.

Teacher Feedback Score:

Evidence:

Strengths:

Targets:

Approach:

Student Response:

LO4 - Be able to review a digital graphic

Review: The process of analysing the overall effectiveness of a product in relation to the clients and target audience requirements.

YOU MUST WRITE AN EVALUATION/REVIEW/REPORT of your finished graphic.

Structure of a review:

1. How does the product meet the requirements of the brief

2. How does the product successfully appeal to the target audience

3. Three strengths of the final digital graphic

4. Three weaknesses of the final digital graphic

5. Three different ways that the digital graphic can be improved

Marks

LO4: Be able to review the digital graphic.

Bronze

Produces a review of the finished graphic which demonstrates a limited understanding of what worked and what did not, making few references back to the brief. Review identifies areas for improvement and further development of the final digital graphic, some of which are appropriate and sometimes explained.

Gold

Silver

Produces a review of the finished graphic which demonstrates a reasonable understanding of what worked and what did not, mostly referencing back to the brief. Review identifies areas for improvement and further development of the final digital graphic, which are mostly appropriate and explained well. [

Produces a review of the finished graphic which demonstrates a thorough understanding of what worked and what did not, fully referencing back to the brief. Review identifies areas for improvement and further development of the final digital graphic, which are wholly appropriate and justified.

Teacher Feedback Score:

Evidence:

Strengths:

Targets:

Approach:

Student Response:

2