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Martijn AretsForget The Box / Brand Expedition, speaker, author, on a

Crowd Expedition, intellectual curiosity, ‘Dutch Entrepreneur

of 2011’, 40 under 40Utrecht Area, Netherlands | Management Consulting

Current Forget The Box BV, Crowd Expedition, Brand Expedition Book

BV, Brand Expedition Book Cooperation UA, Brand Expedition

FoundationPrevious Talent&Pro International Holding, In’tent Experience

Communications, Obsession Event Group, Skyline sound & light

Education European Centre for the Experience Economy, European

Institute of Brand Management (EURIB), Hogeschool InHolland,

Several Courses

Email martijn@brand-expedition.com

Phone +31(0)650244596

Address Utrecht

Twitter @martijnarets

@crowdexpedition

Websites www.brand-expedition.com

www.crowd-expedition.com

www.expedition-learning.com/forgetthebox (Dutch)

NIET! a story about

“how you can reach

amazing things

when you focus on

sharing a story and

focus on adding

value”

CONSLUSION AND 15 LESSONS

#1focus on your DNA, what makes you special?*

#2preserve the core, stimulate progress*

*by Collins & Porris, ‘Built to Last’

#3it is so much easier to tell your own story. be authentic. be yourself.

#4create moments that are worth spreading.(and make them easy to share)

#5create ambassadors by sharing your story.*

#6keep it personal. people are not dealing with companies. people are dealing with other people.

#7dare to ask. dare to involve.

#8attrack your ambassadors in a creative way to your organization.*

- Priority when you want to

reservate a table.

- 20% discount on their wines

and beers.

- Always the first with an

invitation for 'special events'.

- Tickets for the opening party.

- Your own chair with your name

- for the investor lots of value, for the entrepreneur minimal

costs- extra income- leads to amazing

stories (Guinness)

#9focus on adding value (what’s in it for them?)

#10think big, start small.

#11expedition learning.*

#12explore your borders. make mistakes. learn from them.*

#13think global, act local*

#14don’t be seduced by the hype (what is new?)

#15innovation does NOT comes from your customers.*

#16going on expedition is not like going on holidays

#17nobody wants to join a project that isn’t succesfull...*

#18forget the box. there is no box. everything is possible.

#19don’t forget to think by yourself. you’re the expert. you are in control. no excuses.

WHAT DO YOU REALLY HAVE TO LOSE??DO IT!

Email martijn@brand-expedition.com

Phone +31(0)650244596

Address Utrecht

Twitter @martijnarets

@crowdexpedition

Websites www.brand-expedition.com

www.crowd-expedition.com

www.expedition-learning.com/forgetthebox (Dutch)

have a great journey!