story boarding the advert

8/2/2019 Story Boarding the Advert

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LO To know how to improve your firstessay draft

To begin to write your finalessay

Match the brand logo to theslogan

Just do it

Because we re worth it

I m lovin it

It s the real thing

Believe in better

Every little helps


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Lynx 2012 - The Final Draft

Read your feedback from yourfirst draft

Write a list of things you are goingto do in your final draft toimprove your essay


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Write your final essay

Remember to apply the feedback youhave received

Use your essay template as a guide


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Discuss

Do you think the Lynx 2012

advert is effective?Why?

What makes an effective TVadvert?


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LO To know the purpose of a storyboard

To understand how to create a storyboard

To explore ideas for your own storyboard forassignment 2

How many different shots do you thinkthere are in a 30 second Lynx TV

advert?


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W h a t ty p e o f sh o t is th is?

W h y h a s it b e e n u se d ?


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What type of shot are they? Why have they been used?


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What arestoryboards

for?

Why are they

important?

Storyboards


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Example Assignment 2 Storyboard


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Write a list of all the information aboutthis shot that we can get from looking at

this storyboard panel

;The text reads ,Extremely Long shot of San Fransisco landscape with all the lights

,from the buildings creating a halo as well as big visible moon to.create an atmosphere of mystery

.Camera slightly zooms in,There is no music but some diegetic sounds can be heard of passing

.cars and faint waves of the oceanEverything is kept in dark colours


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What information do we know?


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Your storyboard

In this research and planning section ofthe controlled assessment, you aregoing to create a 30 secondstoryboard for a TV advert

This will be the same product that youcreate a magazine advert for

The two adverts should be linked, usingsimilar themes, slogans, colours etc.


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Your Storyboard

You should keep reminding yourselfof your target audience

Think about how your TV advert willappeal to your target audience


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Your Storyboard

Draw a rough version of your opening three shots toyour 30 second TV advert for your own product

Remember to consider;

Shot type/movement Length

Transitions

Sound

The effect of the shot, why have you used it? The location, where is our advert takin lace?


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Swap Storyboards

Swap your storyboard with somebody else

On a post-it note, write them some WWW and EBIfeedback.Ask yourself, have they done the followingthings;

Said the type of shot

Said the length of the shot

Said the effect of the shot

Described the sound

Said the location of the shot

Drawn an accurate storyboard that is the right

story boarding the advert

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