Mini Product Evaluation

Nicola Kilgallon

My poster has the origional can on, the Barr logo and the website along with icons which show you can follow the latest news on Twitter and Facebook. On my poster there are cans that are also energy drinks that have been in a battle on which is the best energy drink. All the other cans are crushed at the bottom with an angry can of Cola stood on them, as he didn’t win but Irn-Bru did. I like this idea because it is humorous yet it makes Irn-Bru out to be the best as he shoots off with energy and all others are crushed. I think this idea was simple yet effective because it makes the Irn-Bru can look nicer than all of the others. I like the font because it is simple and similar to the origional Irn-Bru font and I also like the silver stroke I put on it to keep it to the correct origional colour scheme. I like the can, it is the origional one with an effect on to make it look more like a cartoon version of a can.

What I’d like to improve about my poster is the amount of space that is left free and the slogan. I think the space could have been filled better but then the things that are important wouldn’t be as noticeable. For the slogan, I could have changed it to different ones and ones that make it more noticeable that it is an energy drink rather than just the usual Irn-Bru. I think my slogan could have been more creative. To do this, I could think of more creative slogans and see if they look good, I could also change the pictures around a bit and try and take up more room.

This poster is the one with my can design on rather than Irn-Bru’s can. I think the colours of my can fit my poster better as its orange and dark blue rather than light blue. The can is also wider so it fills up more space in the corner.

I like this slogan because it’s more writing so it looks better on the poster, taking up more room. It also shows that it brings out the best in you, meaning if you were in a sports race it will bring out the best in you and help you win with it’s energy.

The slogan ‘it will do the trick for you’ indicates that Irn-Bru is the best because people have tried energy drinks before and been unsatisfies, yet if you have this Irn-Bru32 you will get the energy that you’ve been looking for.

This slogan ‘Does what others can’t do for you’ is my favorite because it fits best with the idea of my poster and all the other energy drinks have lost. Irn-Bru 32 can give you the energy you need which is what the others can’t do.

I have chosen this one as my final advert as the slogan has been shortened and is more short and effective now. I have made it look very central and it shows that Irn-Bru is the best, which is also the idea that my advert says.

For this poster, it is the only version I have as I only did the design once and I liked it the way it was. It is the best slogan to fit with the theme of the river of Irn-Bru, and there is plenty for you. The picture is of the Lochness in Scotland so I brought the specifically to Scotland. I turned the saturation and hue up on the river to make it brighter and make it the colour orange. I got an image of a water ripple and did the same thing, I tried to match the colour yet make it more distinctive by making it a bit brighter, I did the same for the flowing water out of the can. I made sure I had the social networking sites on and the logo to keep it recognized and popular. I like the idea that there is a lot of space on the poster as the background image makes up for it.

Once I made my posters, I made this banner from my preferred one. The one I liked best was the ‘does what others can’t do’ slogan. I kept the same house style and colour scheme and just put all of the images into a smaller canvas in a similar position. I put the can shooting upwards a little off the canvas to make it more 3D and different. I want people to recognize my products and by doing this I need to keep things similar to the other advertisements that they will see.

My second banner is a copy of my advert 2. The only difference apart from the canvas size and the image position is the font. I thought this banner looked better with a thicker font as the one in the poster was too thin. It didn’t take up enough room on the banner and it didn’t look good against the big ‘32’. I made the can and the spikes on the 32 rise up out of the canvas so on the computer screen it looks better and more interesting.

This was my only can design, I kept it simple like Irn-Bru do themselves, I kept to the colour scheme and used a simple font. I thought this looked best as the colours that they use are all in there, the more noticeable ones are the blue and orange, which wrap around my can and the 32 is in yellow to make it stand out from a normal Irn-Bru can. I have put the lion in the background to keep it well known to the Scottish and have simple nutritional information on the back so it’s easy to read because to some people it is important. The Barr logo is in there to keep it theirs and it has specifically ‘Energy Drink’ written all the way around it at the top to keep it distinct to the origional Irn-Bru.