Welcome to Nielsen’s State of the Media: 2011 Year in Sports, a compilation of media highlights, advertiser trends and consumer insights across leading sports properties. Nielsen’s “FANALYTICS” provides our industry with a wealth of consumer and market intelligence as we strive to get you closer to the fan and allow you to develop a deeper understanding of what and how they “watch” sports content and what they “buy”. Nielsen is committed to meticulous tracking of fan sentiment, engagement, purchases and media consumption, helping brands understand the value and impact of their investment in sports media and sponsorships and drive more effective decision-making.

In a sports year unlike any other, 2011 will be remembered as much for the events that transpired “off the field” as on it. Labor battles in the NBA and NFL, NCAA conference realignment and a number of high-profile scandals that rocked the college sports world dominated many of the headlines on the sports pages. However, as you’ll see inside these pages, sports fans’ passion for “the game” remains incredibly strong and sports proved how incredibly resilient it is as Americans flocked to TV, computers, tablets and mobile screens to follow their favorite players and teams in record numbers.

Some of the highlights that transpired on the field in 2011 include:

• The “Pack Is Back”: Aaron Rodgers finally stepped out of Brett Favre’s shadow and led the Packers to a victory over the Pittsburgh Steelers in Super Bowl XLV, the most watched television program in U.S. history.

• UConn was ultimately crowned the men’s NCAA Basketball Champion but two Cinderella teams, Butler and VCU, created Madness in March and found themselves playing into April in the Final Four.

• For the second year in a row, another Original Six franchise ended a long championship drought as the Boston Bruins won their first Stanley Cup since 1972 in a thrilling seven-game series against the Canucks.

• The Miami Heat generated a lot of buzz and grabbed most of the headlines in the NBA this season, but in the end fell short in the NBA Finals against Dirk Nowitzki’s Mavericks. The Heat became America’s favorite team to hate and the Big 3 (James, Bosh and Wade) each saw their N-Scores and appeal with fans plummet over the course of the NBA season.

• Hope Solo, Abby Wambach and Alex Morgan captured the imagination of Americans this summer with their thrilling run in the Women’s World Cup.

• Despite being one strike away (twice) in Game 6 from their first World Series Championship, the Texas Rangers couldn’t close it out and the St. Louis Cardinals prevailed in one of the most memorable World Series over the past decade.

• Tony Stewart ended Jimmie Johnson’s run at the top of NASCAR as he beat Carl Edwards to the checkered flag in an epic battle during the final race of the season at Homestead for the win and the Sprint Cup title.

We hope you enjoy these highlights from across Nielsen’s wealth of consumer and media insights. Despite all of the “off the field” craziness, 2011 continues to prove that sports content is among the most popular and engaging genres and well positioned to thrive in an increasingly fragmented media marketplace and rapidly evolving multi-screen world.

Sincerely,

Stephen Master

Vice President, Sports

Nielsen

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WELCOME

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Contents

MLB 3

NBA 4

NFL 5

NCAA Sports 6

Golf 7

NHL 8

Motor Sports 9

Soccer 10

International 11

Year In Sports: Summary 1-2

1

0

500000

1000000

1500000

2000000

2500000

3000000

NFL

NBA

NHL

MLB

NBA All Star Game & Blake Griffin Dunk Over Kia

January April July October

Number of Messages

NFL Season Begins

Derek Jeter’s 3000 Hit

NBA Finals:Mavericks Beat the Heat NBA

Lockout Ends

NFL Lockout Ends

NFL Draft

NFLPlayoffs

NHL Stanley Cup Finals

NHL Playoffs Begin

MLB Opening Day

MLB Last Dayof the Season

MLBWorld Series

NFL Super Bowl

Summary

1

There were over 42,500 hours of live sporting events on national broadcast and cable television in 2011, which is a 5% increase in the hours of sports programming in 2010.

Brand recall was 33 percent higher for Super Bowl ads with a social media tag (directing viewers to a link on Facebook, Twitter, YouTube, etc.) than those without them.

In October, 463,664,000 video streams took place on sports websites by 35 million consumers.

FAST FACTS:

2011 Sports in Review: By Buzz

National TV Sports Ad Spend (Network TV/Cable) Biggest TV Advertisers in Sports

Source: Nielsen

Source: NM Incite

Buzz VolumeBuzz volume represents individual posts online that mention selected keywords/names on Blogs, Message Boards/Groups, public posts on Twitter and Facebook, Video and images sites and news websites.

Brand Quarter 4, 2010 -

Quarter 3, 2011

AT&T Wireless $423.5M

Bud Light $210.2M

Verizon Wireless $207.7M

McDonalds $164.9M

DIRECTV $160.5M

Geico $158.1M

Sprint Wireless $147.4M

Southwest Airlines $143.5M

State Farm Insurance $127.5M

Miller Lite $126.6M

Source: Nielsen

The biggest TV advertisers in sports accounted for 26% of the total spend during this time period.

2

Top Selling National Sports Biographies

Source: Nielsen

N-Score Using the combined research expertise of Nielsen and E-Poll Market Research, N-Score is an in-depth look at thousands of sports figure’s overall endorsement potential, factoring in the attributes and demographic measures that align brands with endorsers.

Data does not include sales from Wal-Mart/Sam’s ClubNote: Sales data 1/3/2011 - 11/27/2011

Active Athletes Among Hispanics

Active Athletes Among African-Americans

Active Athletes Among Asians

Active Athletes Among Caucasians

Top 5 Most Memorable Branded Integrations: Sports ProgrammingRanked by Recall Index; October 1 2010 - September 30, 2011

Top 5 Mobile Phone Sports Apps

Source: Nielsen

Source: Nielsen / E-Poll N-Score

Range for N-ScoreCategory Range % In RangeHall of Fame (Score of 200+) 4%Superstar (100 to 199) 5%MVP (50 to 99) 7%All Star (30 to 49) 14%Starter (Less than 30) 70%

Rank Brand Branded Integration Description Program Airing Info

1 MicrosoftWindows 7 -- Sponsor of Rapid Fire segment; logos displayed on screens and brand is mentioned by hosts.

FOX NFL Sunday (FOX, Dec 12, 2010)

2 Gatorade

Sponsor of Cooler Talk; logo shown before recap of Jason Terry tying playoff record for nine three pointers.

NBA Basketball: Dallas Mavericks vs. Los Angeles Lakers (ABC, May 8, 2011)

3 Pepsi MaxSuper Bowl: Sponsor of the Halftime Report; logos displayed on the screens in the studio.

NFL Football: Green Bay Packers vs. Pittsburgh Steelers (FOX, Feb 6, 2011)

4 Sprint Sponsor of the Halftime Report; logo displayed on the studio desk before recap of sports scores.

NFL Football: Miami Dolphins vs. New York Jets (CBS, Dec 12, 2010)

5 AT&T Augusta Vice Chairman Joe Ford mentions brands as TV sponsors.

2011 Masters Tournament (CBS, April 10, 2011)

Source: Nielsen

The mobile web audience among sports sites increased by 22% from November 2010 to November 2011

3

Braun tests positive for P.E.D.s

0

20000

40000

60000

80000

100000

120000

Series

Pujols signs with LA Angels of Anaheim

December2011

MLBGame 7 of the World Series between the Cards and Rangers on Oct 28, 2011 drew over 25 million viewers and was the most watched MLB game since the 2004 World Series.

September 28, 2011, the last day of the baseball season provided some of the most compelling regular season drama in years as the final two spots in the postseason were not settled until the final game and viewers were glued to their sets as the drama unfolded. Over 22 million viewers watched a portion of an MLB game on a national broadcast or their local RSN on this historic day in baseball.

MLB fans who visited MLB.com in 2011 also seem to have a passion for movies as they are almost 50% more likely to have purchased a DVD and 44% more likely to have attended a movie in the past six months than the general population.

3

MLB Buzz

FAST FACTS:

Top 8 Active Athletes in Baseball Ranked by National N-Score(Local vs. National)

Cardinals vs. Rangers

MLB TV Viewership

Source: Nielsen / E-Poll N-Score

Source: NM Incite

Source: Nielsen

4

NBA

The 2011 NBA Finals games were the highest-rated program on television each of the six nights it was on.

The extended lockout didn’t seem to dampen fans’ enthusiasm for the NBA as almost 35 million viewers watched at least a portion of one of the five games that aired nationally on December 25, 2011 to kick off the new season.

Kris Humphries (former husband of Kim Kardashian, who also happens to play power forward for the NJ Nets) is the most disliked active NBA player according to the N-Score’s appeal metric; half of Americans who were aware of him say they don’t like him.

FAST FACTS:

4

NBA TV Viewership

LeBron vs. Kobe Buzz

Source: Nielsen / E-Poll N-Score

Source: Nielsen

Source: NM Incite

2008 - 2009

2009 - 2010

2010 - 2011

Regular Season Post Season

$287.3M

$311.4M

$406.8M

$470.3M

$487.3M

$623.2M

Source: Nielsen

NBA’s Rising and Falling N-Score Stars Ad Spend for Regular Season and Post Season 2008-2011

5

NFL In September 2011, 25% of mobile web users 18+ visited a sports site through their mobile phone and 27.8% of those visiting a sports site visited NFL.com which means 7.0% of all mobile web traffic 18+ visited NFL.com at some point during the opening month of the NFL season.

The NFL has always been a Thanksgiving staple but this season fans tuned in to NFL action in record-setting numbers on Turkey Day as over 73 million viewers watched at least a portion of one of the three NFL games which aired on November 24, 2011.

Wendy’s “Where’s the Beef” T-shirt ad for Dave’s Hot ‘N Juicy Cheeseburger was the best-recalled ad among all ads airing in NFL games through the end of the 2011-2012 Regular Season, indexing at 265 vs. the overall average.

Past 5 Super Bowl MVP Winners

FAST FACTS:

NFL TV Viewership

Source: Nielsen

Source: Nielsen / E-Poll N-Score

NFL.com Visitors’ Online and Offline Behaviors

Source: Nielsen

Super Bowl Audience Composition

Source: Nielsen * Hispanic is a cultural designation and not a racial classification

Visitors to NFL.com are 55% more likely to become a fan/follow a brand.

6

The NCAA’s new partnership with CBS & Turner for March Madness drove impressive viewership gains in the early rounds as over 93 million viewers watched at least a portion of the Round of 64 (+ 17% from ‘10) and 86 million viewers watched a portion of Round of 32 (+ 21% from ‘10).

College football games were the highest rated primetime program on Saturday nights in 11 of 14 weeks this Fall.

College football fans skew older and wealthy as almost 3 out of 4 college football viewers (71.5%) are over the age of 35 and 80% of the Nielsen P$YCLE “Financial Elite” lifestage segment watch regular season and bowl games.

FAST FACTS: NCAASports

1,889,000

SeptemberSeptember

NCAA Basketball Tournament (Average Audience Per Game)

Source: Nielsen Source: Nielsen

Total Ad Spend, NCAA Basketball vs. Football(2007-2011)

Source: Nielsen

Source: Nielsen

NCAA Football Average TV Viewers by ConferenceSeptember 1 - November 30

6

NCAA Basketball Average TV Viewers by ConferenceJanuary 1 - March 13

NCAA Football (Average Total Viewers)

Note: Includes at least one team from designated conference

7

LPGA golfer Michelle Wie’s N-Score of 34 is only a few points behind fellow golfer Tiger Woods, whose current N-Score is 36 a dramatic drop from an amazingly high 815 before his 2009 car accident.

Despite Tiger Woods lackluster season, total corporate spending was up over 8% during the golf season versus 2010. The top 5 advertisers on golf television were Southwest Airlines, AT&T, FedEx, Eli Lily and Daimler.

FAST FACTS:

Rory McIlroy Buzz

Golf TV Viewership for Major Tournaments (Final Round)

Source: Nielsen

Source: NM Incite

Golf

Source: Nielsen

PGA.com Network Visitors vs. the General Online Population

*Final round aired on July 11 due to rain

*Weighted Average (UE and Duration)

Source: Nielsen

Top 10 Markets for Masters, Ranked by Household TV Rating (April 9 and 10)*

8

NHL

In November 2011, the first full month of the NHL season, nearly 1.3 million people visited NHL.com and watched close to 10 million minutes of video content, which is 37% more video than was consumed in November 2010.

Pittsburgh Penguin Sidney Crosby, who was hurt and out for most of last season, saw his national N-Score drop from 26 to 11 but at the local level his score is still a whopping 414 and he is recognizable by 43 percent of the Steel City.

The NHL got off to a strong start in the 2011-12 season as close to 5.3 million U.S. viewers watched at least a portion of some NHL action during the opening weekend (Oct 6 – 9, 2011) on a national broadcast or their local regional sports network.

FAST FACTS:

8

telecasts

telecaststelecasts

NHL Average TV Viewership - National

N-Score: Most Marketable NHL Players Nationally Most Popular U.S. NHL Team by Buzz Mentions

Source: Nielsen

Source: Nielsen / E-Poll- N-Score

Source: NM Incite January 1, 2011-October 31, 2011

NHL Stanley Cup “Game Seven” Average TV Viewers

1994 2001 2003 2004 2006 2009 2011

8.5M8.0M

5.3M6.3M

7.2M7.0M5.4M

Source: Nielsen

Team Buzz Mentions

New York Rangers 543,331Boston Bruins 529,987San Jose Sharks 251,176Pittsburgh Penguins 249,439Chicago Blackhawks 245,539Philadelphia Flyers 242,499Florida Panthers 239,316New Jersey Devils 235,861Tampa Bay Lightning 224,342Los Angeles Kings 211,254Anaheim Ducks 208,783Buffalo Sabres 202,355New York Islanders 197,715Dallas Stars 193,641St. Louis Blues 185,017Detroit Red Wings 172,860Minnesota Wild 162,665Carolina Hurricanes 160,589Washington Capitals 142,527Phoenix Coyotes 120,294Nashville Predators 112,918Colorado Avalanche 100,442Atlanta Thrashers 95,848Columbus Blue Jackets 66,533

N-Score: Top Retired NHL Players

9

NASCAR fans who visited Nascar.com in 2011 are almost 50% more likely to own a Hybrid vehicle and 28% more likely to have attended a movie in the past six months than the general population.

Other motor sports leagues outside of NASCAR also enjoyed a good comeback in terms of viewer interest in 2011. The Indy 500 had 6.7 million average viewers on May 29, 2011, which was up 16% over the 2010 race and the American Le Mans Series enjoyed a ratings bump of 73% for their televised events in 2011 versus 2010.

M&M’s scored the best-liked ad during the Sprint Cup Chase; the ad, featuring Red and Yellow kidnapping and driving for Kyle Busch, had likeability scores twice as high as the average for all other ads in the series (40% vs. 20%).

FAST FACTS: Motor Sports

Most Effective Endorsers – Active Drivers NASCAR TV Advertisers, Ranked by Category Spend Q4 11 - Q3 11

Source: Nielsen / E-Poll N-Score

Danica Patrick Buzz

Source: NM Incite

Motor Sports TV Viewership

Source: Nielsen

Source: Nielsen

10

The 2011 MLS Champions, the LA Galaxy, have the two highest profile and marketable players in the MLS David Beckham, 95 N-Score rating, and Landon Donovan 31 N-Score rating. Their appeal translated into a strong lift in TV viewership for the MLS Cup which was up 39% over 2010.

The CONCACAF Gold Cup Final on June 25, 2011 between the U.S. and Mexico drew almost 9 million average viewers (8 million on Univision and 1 million on FOX Soccer Channel).

In the US, Anheuser Busch, T-Mobile, General Motors and Verizon make up the the top 5 TV advertising spenders during soccer games which aired nationally ( broadcast and cable). Ninety-Five percent of their dollars were spent on Spanish language network TV.

FAST FACTS:

Soccer10

U.S. Viewership continues to build on momentum as the 2011 UEFA Champions League Final was the most watched in U.S. history and the audience was up 59% from 2010.

FIFA Women’s World Cup 2011 held in Germany

GERMANYQuarter-final Germany vs Japan garnered 17 million viewers, the highest rated program on German TV in 2011.

SWEDENThe semi-final Sweden vs Japan became the best rated program of 2011 with 55.5% market share and 1.75 million viewers.

2.33 million viewers, 16.7% market share, with the semi final France vs USA.

JAPANJapan won the title and despite a middle-of-the-night live broadcast, generated 2.1 million viewers for a 53.5% share of people watching TV at that time.

FRANCE

USAThe Japan vs USA Women’s final garnered 13.5 million viewers on average.

Top Active Female Soccer Players

Source: Nielsen / E-Poll N-Score

Source: Nielsen

UEFA Champions League Final

Source: Nielsen

11

According to a Nielsen custom research study, 40% of Russians said they were Optimistic and Proud about the impact of hosting the 2014 Winter Olympics and 2018 FIFA World Cup.

An athlete’s audience appeal can vary globally. Maria Sharapova, a leading tennis player, scores a 435 N-Score Rating in Russia versus a 30 N-Score rating in the U.S. Maria is not considered the most marketable tennis star in Russia, she trails Elena Dementieva, 522 N-Score Rating, a gold medalist in the Beijing 2008 Olympics who has never won a major tennis championship.

FAST FACTS:International

Source: Nielsen

Online Users who Visit Sports Sites

RUGbY WoRlD CUP 2011 NEW ZEAlAND

FoRMUlA oNE

8.5 million viewers in Italy tuned in to the Monaco Grand Prix.

In the United Kingdom, 6.3 million viewers watched the Canadian Grand Prix, more than even the top-rated grand prix of the 2010 season.

SoCCER/FootbAll iN ASiA: AFF SUZUkY CUP AND AFC ASiAN CUP

UEFA ChAMPioNS lEAGUE 2010-2011: REAl “ClASSiCo” FoR REAl RECoRD

The AFC Asian Cup’s Japan vs South Korea match delivered the highest TV performance of both countries, with 8 million and 5.4 million viewers, respectively.

The final of the AFF Suzuky Cup featuring Malaysia and Indonesia also generated excitement, with 12.9 million viewers in Indonesia and 3.8 million viewers in Malaysia.

15.4 million viewers in France watched the final France vs. New Zealand match on October 23.

New Zealand gathered an amazing 1.98 million viewers for the final out of a universe of 4 million thanks to 4 channels broadcasting the match live (TV3, TVONE, Maori TV, Sky Sports 1).

In Spain, the best-rated program ever was the soccer EURO 2008 final, which reached 14.5 million viewers. This year’s UEFA Champions League semi -final between FC Barcelona and Real Madrid reached 14.1 million viewers.

2011 Sports tV Wins Around the Globe

12

Get closer to the fans. www.nielsenwire.com

For more information contact:

Stephen Master Vice President, Sports

(646) 654-4577 Stephen.Master@nielsen.com

Sources:Year in Sports: Summary Fast Facts

• Nielsen, January-December 2011• Nielsen, February 2011• Nielsen, October 2011

National TV Sports Ad Revenue (Network TV/Cable)• Nielsen, October 1 2007 - September 30 2011

Biggest TV Advertisers in Sports • Nielsen, Oct 1 2010 - Sep 30 2011

2011 Sports in Review: By Buzz• NM Incite, January 1, 2011- October30, 2011

Top Selling National Sports Biographies• Nielsen, January 1, 2011 – October 27, 2011. Note Data

does not include sales from Wal-Mart/Sam’s ClubN-Score

• Nielsen / E-Poll N-Score January 1 - December 31 2011Note: Responses are based on an English-language only survey

Top 5 Most Memorable Branded Integrations: Sports Programming

• Nielsen, October 1, 2010 –September 30, 2011 Note Focuses on monitored brand/product integrations occurring in Sports on the broadcast and cable networks For this analysis, branded integrations were only con-sidered if the occurrence had visual elements (i.e., was “seen” on-screen) or both visual and auditory elements (i.e., was both “seen” and “mentioned”). Only first-run episodes were considered. Both planned and incidental exposures were included.

Sports TV Time Grows in 2011 • Nielsen, Live+ Same Day TV with Extended Screen

MLBFast Facts

• Nielsen, October 28, 2011 Live+ Same Day TV with Extended Screen

• Nielsen, September 28, 2011, Live+ Same Day TV with Extended Screen

• Nielsen, Quarter 3 2011MLB TV Viewership

• Nielsen, March 2011 - November 30, 2011 Note Unduplicated reach , broadcast plus RSNs, Live+ Same Day TV with Extended Screen

Top 8 Active Athletes in Baseball Ranked by National N-Score• Nielsen / E-Poll N-Score

MLB Buzz• NM Incite, January 1, 2011- December 2011

NBANBA TV Viewership

• Nielsen, January 2011 – December 2011, Live+ Same Day TV with Extended Screen

NBA’s Rising and Falling N-Score Stars• Nielsen / E-Poll N-Score

Ad Spend Data for Regular Season and Post Season 2008-2011• Nielsen, 2008-2011

Lebron vs. Kobe Buzz • NM Incite, January 1, 2011 - November 30, 2011

Fast Facts• Nielsen May 31- June 2011 , Live+ Same Day TV with

Extended Screen• Nielsen December 25, 2011 , Live+ Same Day TV with

Extended Screen

• Nielsen / E-Poll N-Score

NFLFast Facts

• Nielsen , September 2011• Nielsen, November 24, 2011, Live+ Same Day TV with

Extended Screen• Nielsen, NFL Season 2010- 2011

NFL TV Viewership• Nielsen, January 1, 2011 – November 30, 2011 Live+

Same Day TV with Extended ScreenSuper Bowl Audience Composition

• Nielsen , 2002, 2006, 2011, National People Meter Panel

Past 5 Super Bowl MVP Winners• Nielsen / E-Poll N-Score

NFL.Com Visitors’ Online and Offline Behaviors• Nielsen , January 2011 – October 2011 Note factors

Total and Home and Work

NCAA SportsNCAA Basketball Average TV Viewers by Conference

• Nielsen, January 1, 2011 - March 13, 2011 by conference Note: Both home and away team conference affiliation were taken into account for categorization and rating analysis.

NCAA Football Average TV Viewers by Conference• Nielsen, September 1, 2011 – November 30, 2011 by

conference Note: Both home and away team conference affiliation were taken into account for categorization and rating analysis.

NCAA Basketball Tournament • Nielsen, Average Total Viewers Live+ Same Day TV with

Extended ScreenNCAA Football Tournament

• Nielsen Average Total Viewers, Live+ Same Day TV with Extended Screen

Total Ad Spend, NCAA Basketball vs Football• Nielsen, Basketball - November 5, 2007 - April 4, 2011, • Nielsen, Football August 30, 2007 - February 5, 2011.

Fast Fact• Nielsen, March 13, 2011 – April 4, 2011• Nielsen, Fall 2011• Nielsen

GolfFast Fact

• Nielsen / E-Poll N-Score• Nielsen, April-August 2011

Golf TV Viewership for Major Tournament (Final Round)• Nielsen April 2011 – August 2011 Live+ Same Day TV

with Extended Screen, Note: Final RoundsTop 10 Markets for Masters Ranked by Household TV Rating(April 9 and 10)*

• Nielsen, April 10, 2011 , Weighted Average (UE and Duration)

Rory Mcllroy Buzz• NM Incite, January 31, 2011 – November 30, 2011

PGA.com Network vistors vs. The General Online Population

• Nielsen, Quarter 2 2011

NHLNHL Average TV Viewership – National

• Nielsen, January 2011 – January 2012 Live+ Same Day TV with Extended Screen

N-Score: Most Marketable NHL Players Nationally • Nielsen / E-Poll N-Score

N-Score: Top Retired NHL Players • Nielsen / E-Poll N-Score

Most Popular U.S. NHL Team by Buzz Mentions• NM Incite

NHL Stanley Cup “Game Seven” Average TV Viewers• Nielsen, 1994, 2001, 2003, 2004, 2006, 2009, 2011

Live+ Same Day TV with Extended ScreenFast Facts

• Nielsen, November 2011• Nielsen / E-Poll N-Score• Nielsen NHL Season, Live+ Same Day TV with Extended

Screen

MOTOR SPORTSFast Fact

• Nielsen, Quarter 3 2011• Nielsen, May 29, 2011• Nielsen

Motor Sports TV Viewership• Nielsen January 2011 – November 2011 Live+ Same

Day TV with Extended ScreenMost Effective Endorsers – Active Drivers

• Nielsen / E-Poll N-ScoreNASCAR TV Advertisers, Ranked by Category Q4 10-Q3 11

• Nielsen October 1, 2010 - September 30, 2011 Danica Patrick Buzz

• NM Incite, January 2011- November 2011

SOCCERFIFA Women’s World Cup 2011 held in Germany

• Eurodata TV Worldwide / AGF GfK Fernsehforschung Germany / Auditel Italy / Kantar Media Spain / BARB UK / Mediametrie France / Nielsen TV Audience Measurement New Zealand, South Korea, Malaysia and Indonesia / Video Research Ltd Japan / MMS Sweden

UEFA Champions League Final • Nielsen, May 22, 2010, May 28, 2011

Note: Rating based on Fox broadcast onlyTop Active Female Soccer Players

• Nielsen / E-Poll N-ScoreUSA

• Nielsen, July 17, 2011 Live + Same Day TV with Extended Screen

Fast Facts • Nielsen / E-Poll N-Score• Nielsen, June 25, 2011• Nielsen / E-Poll N-Score

INTERNATIONALFast Facts

• Nielsen, Custom Research Study , Q1 2011• Nieslen / E-Poll N-Score

Online Users who Visit Sports Sites• Nielsen, Combined Home and Work

2011 Sports TV Wins Around the Globe • Eurodata TV Worldwide / AGF GfK Fernsehforschung

Germany / Auditel Italy / Kantar Media Spain / BARB UK / Mediametrie France / Nielsen TV Audience Measurement New Zealand, South Korea, Malaysia and Indonesia / Video Research Ltd Japan / MMS Sweden / All rights Reserved

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