2008 sports media
DESCRIPTION
A presentation to the 2008 Olympics scientific conference...Measuring sports media in terms of technological capacity and user experience, with top 10 sports media ranking list and brief discussion of Sports 2.0.TRANSCRIPT
Note: Logos captured from official sites.
Technological Capacity and User Experience of
21st Century Sports MediaSophie YipMSHRM
Sr. Human Capital SpecialistOBHRIS Inc.
8/3/2008
Existing Research and Opportunity
• ESPN Sports Poll• What’s missing:
• How’s sports media doing?• What’s technology to sports media?• Do sports consumers benefit from sports media?• What’s sports media’s future like?
• Sports media innovation direction and investment strategy
Prediction of 21st C Sports Media1. Real-time distribution 2. More detailed and diversified global and
local coverage3. Greater user communication and
participation4. On-demand content
Method • Examined 15 major sports media companies and brands worldwide• Plus specialized and emerged sports sites on the Internet • Sources of information:
– Commercial and public products and services– Major news media– Information search engines– Knowledge sites– Blogs– Official Websites and public relation materials
• SMTU analytic framework– Evaluative ratings
• 3 + 1 categories• Key performance measures
– One final rating score– Financial measures
SMTU Analysis: An Innovator’s Scorecard
Sample Evaluation
$0
Quality
Pricing
Technological Capacity and User Experience Analysis
Yahoo! Sports*To be confirmed.
Results
SMTU Ranking SMTU Score
Sports Media Business Availability Utility Quality
(company and brand) Score Rank Score Rank Score Rank
1 192.5 Fox Sports 62.5 2 80 2 45 22 180.5 ESPN on ABC 64.5 1 71 3 40 43 180.5 Yahoo! Sports 44 6 85 1 46.5 14 173 NBC Sports 61.5 3 69 5 37.5 65 152.5 Eurosport 43 7 60 7 44.5 36 149 CBS Sports 42.5 8 70 4 31.5 97 143.5 BBC Sports 56.5 4 47.5 10 31.5 98 143.5 The New York Times Sports 40.5 9 54 9 39.5 59 142 AOL Sports 37.5 11 64 6 35.5 7
10 140.5 Sports Illustrated 46 5 55.5 8 34 8
Top 10 Sports Media Ranking with Scores and Rankings by Category
Date: May 12th, 2008
Source: OBHRIS Inc.
Discussion
• Evaluation results vs. existing industrial perceptions – Research topics, news reports, critics
• Research findings vs. predictions – Broadcasting time– Sports program coverage– User participation ( Sports 2.0)– On-demand content
• Online user survey– Google Groups, FriendFeed
Social Network
• Characteristics – Quicker to market– Sooner to modify– Lower costs– Greater social
interactions– Greater volunteer
collaboration
Courtesy of GustavoG on Flickr.
Sports 2.0
Industrial Application
• Industrial application– Innovator– Investor– Sports consumer
• Framework development -Evaluation toolkit• Innovation and investment direction and
strategy formation
Availability• Technological capacities
• Radio• TV• Internet-based• Mobile-based • Broadband-enabled
• Program coverage• Olympics• Soccer• Tennis• Golf• Basketball• Etc.
• Measures • Real-time delivery • Schedule convenience • Language availability
Quality
• Measures• Image of sports• Program selection and
package• Editors’ writing• Score and scoreboard• Photos and videos• Team and player profile
Utility (I)• Measures
– News utility• Receiving news• Sending news
– Communication utility• Communication with
others (external)• Communication with
administration– Personal utilities
• Learning• Traveling• Shopping• Sports gaming
Financials
• Pricing Measures• Product and service pricing• User base
• Financial Measures• Technology investment• Deal value• Revenue• ROI
Technology
