Download - 2008 Sports Media
Note: Logos captured from official sites.
Technological Capacity and User Experience of
21st Century Sports MediaSophie YipMSHRM
Sr. Human Capital SpecialistOBHRIS Inc.
8/3/2008
Existing Research and Opportunity
• ESPN Sports Poll• What’s missing:
• How’s sports media doing?• What’s technology to sports media?• Do sports consumers benefit from sports media?• What’s sports media’s future like?
• Sports media innovation direction and investment strategy
Prediction of 21st C Sports Media1. Real-time distribution 2. More detailed and diversified global and
local coverage3. Greater user communication and
participation4. On-demand content
Method • Examined 15 major sports media companies and brands worldwide• Plus specialized and emerged sports sites on the Internet • Sources of information:
– Commercial and public products and services– Major news media– Information search engines– Knowledge sites– Blogs– Official Websites and public relation materials
• SMTU analytic framework– Evaluative ratings
• 3 + 1 categories• Key performance measures
– One final rating score– Financial measures
SMTU Analysis: An Innovator’s Scorecard
Sample Evaluation
$0
Quality
Pricing
Technological Capacity and User Experience Analysis
Yahoo! Sports*To be confirmed.
Results
SMTU Ranking SMTU Score
Sports Media Business Availability Utility Quality
(company and brand) Score Rank Score Rank Score Rank
1 192.5 Fox Sports 62.5 2 80 2 45 22 180.5 ESPN on ABC 64.5 1 71 3 40 43 180.5 Yahoo! Sports 44 6 85 1 46.5 14 173 NBC Sports 61.5 3 69 5 37.5 65 152.5 Eurosport 43 7 60 7 44.5 36 149 CBS Sports 42.5 8 70 4 31.5 97 143.5 BBC Sports 56.5 4 47.5 10 31.5 98 143.5 The New York Times Sports 40.5 9 54 9 39.5 59 142 AOL Sports 37.5 11 64 6 35.5 7
10 140.5 Sports Illustrated 46 5 55.5 8 34 8
Top 10 Sports Media Ranking with Scores and Rankings by Category
Date: May 12th, 2008
Source: OBHRIS Inc.
Discussion
• Evaluation results vs. existing industrial perceptions – Research topics, news reports, critics
• Research findings vs. predictions – Broadcasting time– Sports program coverage– User participation ( Sports 2.0)– On-demand content
• Online user survey– Google Groups, FriendFeed
Social Network
• Characteristics – Quicker to market– Sooner to modify– Lower costs– Greater social
interactions– Greater volunteer
collaboration
Courtesy of GustavoG on Flickr.
Sports 2.0
Industrial Application
• Industrial application– Innovator– Investor– Sports consumer
• Framework development -Evaluation toolkit• Innovation and investment direction and
strategy formation
Availability• Technological capacities
• Radio• TV• Internet-based• Mobile-based • Broadband-enabled
• Program coverage• Olympics• Soccer• Tennis• Golf• Basketball• Etc.
• Measures • Real-time delivery • Schedule convenience • Language availability
Quality
• Measures• Image of sports• Program selection and
package• Editors’ writing• Score and scoreboard• Photos and videos• Team and player profile
Utility (I)• Measures
– News utility• Receiving news• Sending news
– Communication utility• Communication with
others (external)• Communication with
administration– Personal utilities
• Learning• Traveling• Shopping• Sports gaming
Financials
• Pricing Measures• Product and service pricing• User base
• Financial Measures• Technology investment• Deal value• Revenue• ROI
Technology
