ssocial media trend 2015
TRANSCRIPT
모바일 시스템
Social Network App
Ssocial Media Trend 2015
By: Rayan Nouh
Professor: Jaedong Lee
2015-04-07
1
목차
Background ................................................................................................................................................................ 2
Whatsapp Messenger ......................................................................................................................................... 2
Whatsapp in largest markets ............................................................................................................................. 3
Whatsapp SWOT Analysis ................................................................................................................................... 4
LinkedIn ....................................................................................................................................................................... 5
Instagram .................................................................................................................................................................... 6
Conclusion .................................................................................................................................................................. 7
Refrences .................................................................................................................................................................... 8
2
Background
Just as the Internet has changed the way Canadians buy music, organize trips, and research
school projects, it has also affected how they interact socially. Through the use of social media,
people can exchange photos and videos, share news stories, post their thoughts on blogs, and
participate in online discussions.
social network service usually means an individual-centered service whereas online
community services are group-centered. Social networking sites allow users to share ideas,
pictures, posts, activities, events, interests with people in their network,
also allow individuals, companies, organizations, governments, and parliamentarians to interact
with large numbers of people. In conjunction with the increase in online activity, there are
concerns about the ways in which the personal information that is shared by social media users
may be collected and analyzed.
On this paper we are going to discuss about some popular social platform that widely used
worldwide such as Facbook,Twitter,YouTube,Google+,LinkedIn, Instagram and Whatsapp.
Whatsapp Messenger
www.whatsapp.com
What’s: an instant messaging app for smartphones that operates under a subscription
business model. Theproprietary, cross-platform app uses the Internet to send text
messages, images, video, user location and audio media messages.
Developer (s) : Was founded in 2009 by Brian Acton and Jan Koum, both former
employees of Yahoo!.WhatsApp initial release on 2009 ( owned by Facebook )
Operating System : IOS,Android, BlackBerry, Windows,Symbian,Nokia Seres 40 .
Users : by 2015, WhatsApp reached a new milestone of 700 million monthly active
Figure 1 user interface
www.whatsapp.com
3
Whatsapp in largest markets
Figure 1 Kashmira Gander "WhatsApp web: messaging client
In a December 2013 blog post, WhatsApp claimed that 400 million active users use the
service each month As of 22 April 2014, WhatsApp had over 500 million monthly active
users, 700 million photos and 100 million videos are shared each day, and the messaging
system handles more than 10 billion messages each day. On August 24, 2014, Koum
announced on his Twitter account that Whatsapp had over 600 million active users
worldwide. WhatsApp added about 25 million new users every month or 833,000 active
users per day.[3][9] With 65 million active users, about 10% of the total worldwide users,
India is the largest single country in terms of number of users.
By early January 2015, WhatsApp reached a new milestone of 700 million monthly active
users with over 30 billion messages being sent every day. ‘Eugene Kim (January 7, 2015)
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Figure 2 Kashmira Gander (21 January 2015). "WhatsApp web: messaging client
Whatsapp SWOT Analysis
Strengths
1. Loyal customers
2. Market share leadership
3. No need to log
4. Group Chat
5. Allow send videos, pictures, voice
notes
6. No need to add friends
7. No need PIN or user number
8. Available for all platforms
Weaknesses
1. Not diversified
2. Competitive market
3. Only works with a data plan or wi -
fi
Opportunities
1. Advanced technology
2. Increased demand for smart phones
3. New acquisitions
4. New products & services
Threats
1. Competition
2. Product substitution
3. Similar applications and free
5
www.linkedin.com
APP LinkedIn
APP LinkedIn user interface
LinkedIn User activity 2013
What ‘s A business-oriented social :
networking service, founded in December
2002 and launched on May 2003 it is mainly
used for professional networking.
Founder (s) : Reid Hoffman, Allen Blue,
Konstantin Guericke, Eric Ly and Jean-Luc
Vaillant
Employess : 6,800 (Q4 2014)
User : on 2013, LinkedIn has more than 300
million members in over 200 countries
Country Users Penetration
United States
93 million 29.90%
India
24 million 2.02%
Brazil
16 million 7.69%
United
Kingdom
14 million 22.41%
Canada
9 million 25.82%
France
7 million 9.91%
Spain
6 million 11.54%
Italy
6 million 9.88%
Mexico
6 million 4.72%
Australia
6 million 23.88%
The basic functionality of LinkedIn allows users
(workers and employers) to create profiles and
"connections" to each other in an online social
network which may represent real-world professional
relationships.
6
instagram.com
www.instagram.com
Demographics
Moscaritolo, Angela (December 21, 2012). "Instagram
Instagram in Markting
What ‘s an online mobile photo- :
sharing, video-sharing and social
networking service that enables its users to
take pictures and videos, and share them on a
variety of social networking platforms, such
as Facebook, Twitter,Tumblr and Flickr
Founder (s) : Kevin Systrom, Mike
Krieger (Burbn, Inc.)
Developer (s) : Facebook on October 2010
Operating System : IOS ,Android and W
indows Phone.
Available in : 25 languages
User : In December 2014,
Instagram announced that has 300 million
users accessing the site per month
User :
Instagram announced that 100 million photographs
had been uploaded to its service as of July 2011. This
total reached 150 million in August 2011, and by May
2012 58 photographs were being uploaded and a new
user was being gained each second, the total number of
photographs uploaded had exceeded one billion.
Instagram's users are divided equally
with 50% iPhone owners and 50%
Android owners. While instagram
displays a neutral gender bias format,
68% of Instagram users are female while
32% are male.
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Conclusion
For a growing number of Canadians, social media provide a way of keeping in touch with
friends, relatives and communities. Social media also allow companies, organizations,
governments and parliamentarians to reach large numbers of people. At the same time, social
media are changing the ways in which people interact with others. In addition, many businesses
are incorporating social media into their marketing strategies, for governments and
parliamentarians, social media offer new ways to engage with citizens, to give an example, the
Public Health agency of Canada uses a variety of social media tools to share information about
public health issues, as well, an increasing number of parliamentarians are using social media
sites.
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Refrences
Organisation for Economic Co-operation and Development [OECD], “Participative
Web and User-Created Content: Web 2.0, Wikis and Social Networking,” 2007,
p. 36.
Danah M. Boyd and Nicole B. Ellison, “Social Network Sites: Definition, History,
and Scholarship,” Journal of Computer-Mediated Communication, Vol. 13, No. 1,
2007,
Kashmira Gander (21 January 2015). "WhatsApp web: messaging client now
available on internet browsers". The Independent. Retrieved 23 January 2015.
Eugene Kim (January 7, 2015). "WhatsApp's Insane Growth Continues: 100 Million
New Users in 4 Months". Business Insider. Retrieved January 13, 2015.
"LinkedIn Premium Services Finding Rapid Adoption" (Press release). LinkedIn.
March 7, 2006. Archived from the original on August 1, 2013. Retrieved August
1, 2013.
"LinkedIn - About". LinkedIn Corporation. 2015. Archived from the original on
August 1, 2013. Retrieved March 5, 2015.
Top 15 Most Popular Social Networking Sites | April 2015
Elevator Pitch: Why Badoo wants to be the next word in social networking, Mark
Sweney, The Guardian, December 24, 2007. Retrieved March 2008.