2012 social media marketing trend
Post on 21-Oct-2014
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DESCRIPTION
비즈델리 2012 웹월드 인사이트 컨퍼런스 에서 발표한 "소셜미디어 관점에서 본 2012년 인터넷 마케팅 트렌드 및 인사이트" 자료입니다.TRANSCRIPT
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이 자료는 2012년 6월 14일 비즈델리에서 개최한 “2012 웹월드 인사이트 컨퍼런스 ”에서
“소셜미디어 관점에서 본 2012년 인터넷 마케팅 트렌드 및 인사이트”주제로 발표한 강의자료 입니다.
강의자료에 관한 문의 및 추가정보는
마켓캐스트( www.marketcast.co.kr)를 참고해주시기 바랍니다.
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1
Social Media 마케팅 트렌드
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소셜 플랫폼 강화!! - 블로그를 기반한 기존 페이스북, 트위터 연동 소셜플랫폼 강화
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소셜 마케팅 플랫폼 강화!! - 브랜드 및 광고 서비스를 위한 마케팅 플랫폼 강화
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Social Curation MKT - 큐레이션 마케팅 기법을 통한 상품 홍보 및 긍정적 입소문 확대
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Social Identity App - 개인의 아이덴티티 공유하고 즐길 수 있는 Identity App 활용 증가
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2
Back to the Basic
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Back to the Contents
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Talk-able
Buzz-able Share-able
3able Contents
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Social Contents Producing
Branded
Contents
Branded
Engagement
Visual&movie
Storytelling
Gamefication
LOSOMO
CGM
Contest
Curation
Check-in
Branded
Communication
공감창출(Fun & Reality) 참여유도(Easy & Benefit)
브랜드 커뮤니케이션요소
Relevance
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Back to the Channel
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Media Channel Mix
2000 2012 Date of Lunch
Ease or Contents
Creation
Long form
Content
Short form
(status
messages)
Visual & Curation
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Back to the Connect
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Contents
공감 콘텐츠 창출
Connect Channel
지속적인 관계구축 채널연계강화
Sympathy
Relevance
Relation Curation
ATL
BTL
TV
Newspaper
Radio
Magazine
Online
Mobile
OOH
Social Close Loop
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3
Integrated Social Media Marketing Communication
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Marketing Integrated
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Coca-cola
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Nike
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Marketing Management
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MKT Ownership & BPR
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Outside In
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Samsung Series9
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Advocacy
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Authenticity
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URL: www.marketcast.co.kr
E-mail: [email protected]
Twitter: @youforyou
Facebook: facebook.com/trendcast