sr project poster 8
TRANSCRIPT
Introduction Distribution
Advertising/Social Media
Copyright
Social Media Buttons
Host
Domain
Webpage Design
• Dr. Mark Neupert is a professor at Oregon Tech and among his
many accomplishments stands his creation of the film
“Cobblestone Stories”. He chose to illustrate his interest in
urban design and city living through this film.
• “Cobblestone Stories” was submitted the film to the New Urban
Film Festival, in the summer of 2015. Upon entry, the need for
certain revisions was discovered. So Dr. Neupert enlisted the
assistance of Derek Scott to create and implement a detailed
marketing kit for the film.
• The marketing kit project involved web based marketing for the
film including:
• Webpage design
• Distribution execution
• A product copyright
• Social media account creation
• Advertising through search engines
Research
• Direct internet sales
• Third party distribution
• Options considered – Amazon, Bullfrog Films, and
New Day Films
Results
• Desired feature was convenience for Dr. Neupert
• Direct internet sales – required applications and not
convenient
• Amazon – Fulfilment by Amazon for convenience but
would require too much additional advertising
• Bullfrog and New Day Films – “Cobblestone Stories”
currently being considered by both distributors
Conclusions and Recommendations
• Only one distributor can be used as they require
contracts of exclusivity
• Third party decided upon
• Bullfrog Films preferred due to its requirements of not
having to do unknown future projects for the company
which New Day Films mandates
• Amazon serves as back up due to its need of extensive
advertising
Amazon Selling Plan:
Item price
+ Shipping charges paid by the buyer
- Referral fee
- Variable closing fee for media items
- $0.99 per item fee
----------------------------------
= Total deposited to seller account
New Day Films Selling Plan:
Mark Neupert Films would receive 60-70% of sales profits
Bullfrog Films Selling Plan:
Bullfrog Films does not reveal their costs until a film is
selected to join their distribution network
Research
• Options considered – Google Ads, Advertising on
YouTube, social media sites, press release
• Investigation of what kind of advertising was offered by
each distributor
• Inquiry of press release formats/ content
Results
• Social media sites created – YouTube and Facebook
• Upon recommendation no additional advertising was
implemented
• Press release formed
Conclusions and Recommendations
• Google Ads – not cost effective for Mark Neupert Films
• Advertising on YouTube – free option as well as paying to
advertise
• Distributor advertising:
• Product placement in catalogs sent directly to the
target market of educators
• Product placement on the distributor’s website
• Film festival submissions
• Potential private screenings along with expositions
Research
• Extensive online inquiry was completed regarding
requirements and the application process
Results
• The copyright application was completed and submitted
along with the $35 fee according to national standards
Conclusions and Recommendations
According to U.S. regulations a film is protected:
• While being considered for the copyright
• Seventy additional years after the register's death
Research & Results
Research
• Options compared - Godaddy, Namecheap, Domain.com,
and Register.com
Conclusions and Recommendations
• Godaddy served as provider with all expected features
• It is recommended to know which domain extension is
desired before initial purchase. This would save the
organization both precious meeting time and money.
Research
• Options compared - Godaddy, eHost, Gmail, and iPage
Results
• Gmail was the chosen provider -
Conclusions and Recommendations
• Decided not financially worthwhile to purchase a
professional email name (@cobblestonestories.org)
Marketing Initiatives by Derek Scott
$35.00 $35.00
$60.00 $60.00$74.90
$149.90$149.90
$0.00
$319.80
$244.90
Current One Domain
Current Costs vs. One Domain Costs Copyright
Host
Domain .org
Domain .com
Total
Research
• Options compared - Getforge, Godaddy, and Bitballoon
Results
• Desired feature was drag and drop files to upload
• Getforge and Bitballoon included this feature
• Bitballoon was less costly - $60 per year
Conclusions and Recommendations
• Bitballoon served as provider with all desired features
Links Page
Before Pt.1
Links Page
Before Pt. 2
Links Page
After
Mobilization
Image Slider
Collapsible Text Panels
Search Engine Optimization
Savings = $74.90 or 23% of entire project
Poster
Conclusions and Recommendations
• The website now can be used in its intended purpose of
complementing the film to aid in education as well as
marketing the film
* Closing fee would
be $1.35
** 15% per item
referral fee or $1,
whichever is more
Results
• Ten-year maximum owning rights
• Godaddy was priced same as competitors and
recommended
• Cobblestonestories.com - $149.90
• Cobblestonestories.org - $74.90