Une Vie de chat (A cat in Paris) by Jean-Loup Felicioli & Alain Gagnol (French release: 15th december 2010)

Actual poster project

Strengths ▲• A strong and original narrative and visual

universe• The two auteurs are well-known in the world of

animation as well as in thriller litterature• Very few young public oriented animated features

deal with a thriller universe• Attractive french voice casting : Dominique Blanc, Bruno

Salomone, Jean Benguigui, Bernadette Lafont • Already on the web via Facebook

http://www.facebook.com/pages/Une-Vie-de-chat/110858428933459

And on Folimage’s bloghttp://folimage.over-blog.com/categorie-10935730.html 

Weaknesses ▼• A very competitive period with movies

such as: Harry Potter, Megamind, Chimpanzés 2 or Narnia 3: all of them in 3D ! But there will be also 2D movies: Le Marchand de sable or L’Apprenti du père Noël !

• Non realistic original drawing can be a brake.

Website with the CRDP of Lyon(Regional Centre of Educational Documentation)

• The movieExcerpts & trailer + usual downloads (Press-Book, pictures…)

• The visual universeWorking documents (storyboard, decors, characters...)

• Sound universeVideo modules of the actors’ recordings, sound effects, music...

• Educational documents to downloadFor secondary school (11-12 years old kids) mainly in French, cinema, fine-arts and for younger kids, documents for artistical education and image education purpose.

Work with the AFCAE (French association of art-house theaters) started in November 2009

• The 20 first minutes of the movie where shown during AFCAE’s Young Public national meeting which gathered 250 professionals in Valence.

• Folimage sent a flip-book as wish card presenting the movie to all the art-house theaters

• The film as the be positionned in the booker’s mind as soon as possible as THE ONLY movie adapted to schools’ screenings in December 2011.

Work with the AFCAE

• A game was organized to permit the professionals who attended to give their opinion on the 3 different posters proposed… In the end, something different was chosen!!

Festivals – Previews

• Annecy 2010 :conference of the 2 directors

• Many previews during the early november holidays : Ciné-jeunes Festival in the Aisne, national animation day (october), Mon 1er festival à Paris, Toiles des gônes in the region of lyon…

Pre-release of the movie in the department of the Drôme (26)

► By Folimage (on site exposition, meetings, promoting the film’s universe in the city…)

► By the Conseil général of the Drôme and the municipalities of Valence and Bourg les V.

► By a local radio partner France Bleu► In the movie theaters (approximately 20) as well

of on the « Ecrans de la Drôme » (regional association)

1st elements on the French release – Christmas 2010

• Target: children - famillies• Around150 copies• The movie will be positionned as « the other christmas

feature »• Partners already found and involved : AFCAE, CRDP Lyon,

Radio France bleu, Milan Jeunesse, Région Rhône Alpes…

The End !