#168Spotlight on Excellence Entry Form

NRECA Voting Member Classification * Distribution Cooperative: 20,001-50,000 meters

Category * 9. Best Use of Social Media

Entry Title * Feed the Need Food Drive Video Contest

I wish to receive Judges' comments onthis entry

Yes

Contact's Name * Nicole Barfell

Cooperative * Midwest Energy Cooperative

Mailing Address 901 E. State Street P.O. Box 127 Cassopolis, Michigan 49031 United States

Contact's Email * nicole.barfell@teammidwest.com

Contact's Phone Number * (269) 445-1112

Name of entrant as it should appear onthe award (if given)

Nicole Barfell

Is this the first time you've entered theSpotlight competition?

Yes

Entrant's Email nicole.barfell@teammidwest.com

Names of others (freelancers ororganizations) involved in the project, ifapplicable

Describe your/the co-op's role in theproject *

Midwest Energy created and promoted the project. It was promoted onour social media platforms, website as well as in our coop magazineand bill inserts. We also provided the winning funds which amountedto $2,700 in donations.

Describe others’ role in the project(Reference outside sources of material,including templates; pre-existing Webtools and apps; information from outsidegroups, such as Straight Talk orTouchstone Energy; stock photos andmusic, etc.) *

We created a logo with an Istock photo. Also we used Facebook topromote and Woobox to create the contest.

Circulation or Number of People Reached * We generated 9 entries, 201 likes, 4,600 visits, 1,300 votes and 11shares all on Facebook.

Number of Attendees *

Project’s Budget * $2,800.00

Target Audience(s) * Facebook users that are members

Project's Objective *

Early in the summer we launched the inaugural Feed the Need Food Drive Contest, inviting local individuals andorganizations to organize a food drive and create a short video nominating their favorite food pantry for a $1000donation. The goal was to generate donations and awareness to support local programs during the summer monthswhen the need is so great. Videos were posted on our Facebook contest page, and the two receiving the most likeswere each presented with checks for $1000. All other entries received $100 donations.

Nine videos were submitted, and in August we recognized and award the winners. In total, the nine food pantriesreceived more than $7,700 in cash donations and 3000 pounds of food through the food drive and awards.

Restrictions/Limitations * Restricted to Facebook users only.

Describe why you chose this type of socialmedia and how you used it *

Facebook is the social media platform with the most engagement andattention for Midwest. We have 4,300 people whom like our pagewhich makes it easier for us to reach them. Woobox works very wellwith Facebook so it was a very turnkey process. Once we activated thecontest Woobox attached to Facebook as an inline page with a tab andas an app along the side panel.

Provide a brief summary that states thepurpose of the event, how the programwas implemented, and results and how

they were measured *

Provide a brief summary that states thepurpose, how the program wasimplemented, and results and how theywere measured using the RACEframework. Each component has its ownword limit noted below.

Research *

Action *

Communication *

Evaluation *

Upload Supporting Materials File #1 feed_the_need3.jpg132.51 KB · JPG

Upload Supporting Materials File #2 feed_the_need4.jpg43.89 KB · JPG

Supporting Materials Link http://woobox.com/fmy3x3

Special Instructions The link is to the actual contest entry form and the videos that wereentered for the contest. If you click on the top left-hand corner whereis say's vote you can view the videos.

Created17 Nov 2015

9:15:39 AM

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1 Comment

Carol Crabtree · 16:33 on 3 Dec 2015REVIEWED 12/3/15-KAC