sponsorship brochure spreads - wings over...
TRANSCRIPT
2016SPONSORSHIP
OPPORTUNITIES
www.wingsovercamarilo.com
About the AirshowContinuing a 36-year-old tradition, The Wings Over Camarillo Air Show is a two-day weekend event in August. With the feeling of an old time barnstorming air show crossed with a big party, the Camarillo Air Show has something for everyone, from kids to grandparents.
Hosting the event is the Camarillo Wings Association, a 501(c)(3), all-volunteer non-profit corporation in collaboration with the Commemorative Air Force (CAF) SoCal Wing, Experimental Aircraft Association (EAA) Chapter 723 and Ventura County Ninety-Nines. The Camarillo Wings Association distributes the Air Show net profits to participating non-profit groups that promote youth in science and aviation, furthering the education of Ventura County youth through leadership and service.
Located in Southern California, our Ventura County regional air show draws attendees from the Ventura, Santa Barbara and San Luis Obispo Counties. The gate attendance typically averages around 14,000 for the two days. This year we are expanding our reach to high schools in these counties by including a Science, Technology, Engineering and Mathematics (STEM) Pavilion, to inspire youth in discovery through education.
NORTH AMERICAN AIRSHOW DEMOGRAPHICSAir Show crowds are huge, and brand loyalty rates ahead of Olympics and Senior PGA and just slightly behind NBA, Major League Baseball, and America’s Cup. Research studies confirm airshow audiences to be among the most attractive demographic groups in the nation.
College graduate or higher 41%
Some college 35%
Families attending with children 48%
Own their home 68%
Rent their own home 25%
Owns a mobile phone 80%
Regularly purchase online 57%
Has internet access at home 79%
Owns a major credit card 66%
*Results of the intercept study conducted at 11 North American Air Shows calculated by Performance Research Company.
Sponsorships OPPORTUNITIESMany sponsorship opportunities are available and we can create a custom package tailored to suit your goals as a sponsor. We offer standard booth space for a sponsor who wants to engage with attendees and give a personalize experience using their own marketing materials and merchandise. Over 50% of our sponsors use this visual presence. We also have limited sponsorships for our VIP Chalet and Veterans Tents, which provide exclusive visual presence.
Select the Sponsor benefits that best fit your company’s needs:
• Post your company’s name in front of “your” airplane
• Provide Air show tickets to your employees
• Provide VIP Chalet and Reserved Parking passes to key clients
• Sponsoring an announcer, AirBoss sound system and other logistics required to conduct the airshow
Cutoff for Logo Recognition on our website until March, Group Gate Sponsorship Banner, and Air Show Program is July 31st. Booth space applications go through July 31st or until we are out of space.
Prior Year Sponsors Include:AeroComputers, Inc.
Air 7
Aqua Brillante
BJ's Restaurant Borla
California Aeronautical University
Champion Golf Cart
Channel Island Aviation
City of Camarillo
Clay Lacy
Coastal Hot Tubs
Cost Cart
County Of Ventura Airports
Courtyard Marriott
CP Aviation
DCH Toyota
Diamond A
Doclec Electric
Embry-Riddle Aviation
Flying Tigers
Good Night Inn
Hampton Inn
Harris Water
Harwell
Harwil Corporation
Home Depot
Jet - Alliance
Joey Bishop Golf Carts
Land Rover Jaguar
Mukeka Brazilian
Orbic Helicopter
Pacific Museum
Paradise Chevrolet
Party Pleasers
RaboBank
RedBull
Roadrunner
Rudder Room
SBBCollege
Schwab/Kellman
Sensor Systems
Sky Dive Coastal
Spanish Hills Medical
Group
Sun Air Jets
T-Mobile
Ventura County Credit
Union
Ventura County Star
Ventura Jaguar
Western Cardinal
Yolanda's Restaurant
Presenting Sponsor
A valuable package providing excellent exposure and benefits
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$20,000 $15,000 $10,000 $10,000 $5,000
Sponsorship Package Benefits
Title Sponsor
The prime package with the most exposure and benefits
VIP Chalet Tent Sponsor
Affiliate your Company with our exclusive VIP Chalet Tent
Veterans Tent Sponsor
Affiliate your Company with Living Legends and War Heroes
Volunteer T-Shirt Sponsor
Your company name on > 400 volunteers during the 2 day airshow and beyond
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20 15 10 10 4
40 32 26 26 12
4
8 8 6 6 4
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1
20 15 12 12 8
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1 1 1
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30 20
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30x20 20x20 20x20 20x20 10x20
$425 $325 $325 $325 $225
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1 3 1 1 10 1 15
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8 6 4 3 2 2 2
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$4,000 $3,000 $2,000 $2,000 $1,000 $1,000 $500 $300
10x20
$225
Sponsorship Package BenefitsAnnouncers Booth
Your company banner on the announcers stage
Shuttle Sponsor
Your company banner on a parking lot shuttle or event shuttle waiting area
Warbird and Newbird Ride Sponsor
Your Banner where guests take rides in Warbirds and Airplanes
Car Show Sponsor
Your Company banner over the Car Show Area
Adopt A Warbird
Your Company name in front of your airplane for the weekend
CWA Information Booth
Your Company banner on the air show information booth
Friends of theAir Show
Show your support for the Air Show
Golf Cart Sponsor
Your Logo on a golf cart
Sponsor Level
Description and Benefits
Number Available
Suggested Donation
Entrance Gate Banners
Group Sponsor Banner
Tent Size Banner
Medium Banner
Small Banner or Poster Board
VIP Chalet Tickets (includes Private shaded viewing area, refreshments,and VIP Parking) Sat/Sun
VIP Parking Passes
Airshow Admission Tickets good for either day
Prime View SeatingAdd on to General Admission
Public Announcements per day
Company Logo and Link on Airshow Website - Thru March 2017
Poster Logo (deadline 3/30)
Event Flyers (deadline 6/1)Inserted ~25,000 water bills
Social Media Post
Program Main Page (Deadline 7/31)
Program Sponsor Page (Deadline 7/31)
Recognized at Media Day
Named In Radio Commercials(Deadline 7/1)
Logo and Link on Ticketing Page (Deadline 7/31)
Optional Display/Vendor Booth
Booth Value
We have a wide range of Media and Public Relations coverage. We use both print media, radio, television, social media, online event calendars, aviation events, and local Rotary and Chamber of Commerce functions to get our event publicized. The week prior to the Air Show we host a “Media Day” which includes performer and veteran interviews, photographic opportunities and aircraft rides. We also include over 35,000 Wings Over Camarillo flyers in the Camarillo, Oxnard, and Moorpark water bills.
This year we will enhance our online marketing through the use of ExtremeTickets, including offering different pricing structures for online purchases versus at the gate sales. We will have more opportunities to enhance the sponsorship presence with this new ticket vendor. Expected launch of our updated website and ticket vendor is March 31st.
Media PRESENCE
Past Sponsors
Media Type Example of Outlets Typical Timeframe
Newaspaper Advertising; stories; Calendars
Ventura County Star, Daily News, VC Reporter, Happenings, Acorn, Santa Clara Gazette, Fillmore Gazette
July/August – WeeklyAirshow week - Daily
Radio Ticket Promotions Cumulus Radio, Goldcoast, KKFX, Gayle Anderson, Tom & Sandy Show, Kim Pango Show
July-2 weeksAugust - Daily
Television Advertising; Interviews
KEYT TV, CAPSTV, Camarillo Public Radio August - Daily
Magazines AdvertisingVentana, Camarillo City Scene, Conejo365, Beyond the Acorn, 805 Living, Pleasant Valley Parks and Recreation, Westways, Living Here, Westways
3 Months prior to Airshow
Online CalendarsVCReporter, 805Calendar, Beyond the Acorn, Daily News, KCLU Radio, ICAS, SWCAS, Camarillo Chamber of Commerce, AOPA, Social Flight, Ventura County West, Visitor Bureaus
March
Social MediaPerformer Articles;
News; Airshow highlights
Facebook (1,438 likes)Twitter (will start this year)
Jan-April – MonthlyMay-August – WeeklyAirshow week - Daily
Other Advertising Banner Tow, Blimp, Movie Theaters, Billboards August – 2 weeks before show Hosting the event is the Camarillo Wings Association, a 501(c)(3), all-volunteer non-profit corporation in collaboration with the Commemorative Air Force (CAF) SoCal Wing, Experimental Aircraft Association (EAA) Chapter 723 and Ventura County Ninety-Nines. The Camarillo Wings Association distributes the Air Show net profits to participating non-profit groups that promote youth in science and aviation, furthering the education of Ventura County youth through leadership and service.
www.wingsovercamarilo.com
Camarillo Wings Association79 Daily Drive #265Camarillo, CA 93010
(805) 419-3530
CWA SUPPORTS OUR COMMUNITYThe following organizations have received donations from CWA:
Boy Scouts of America
CAF
Camarillo Police Explorer Post 2902
Camarillo United Methodist Church
EAA
Navy Seal Fund
Rio Mesa Band
Rotary
Pacific Aviation Museum
Sheriff Cadets
Sea Cadets
South Mountain Properties Association
Trident Patrol
Ventura County 99s
Ventura Military Explorers
Over a five year period
CWA has donated
$224,340to local community
organizations.