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2016 SPONSORSHIP OPPORTUNITIES www.wingsovercamarilo.com

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Page 1: Sponsorship Brochure Spreads - Wings Over Camarillowingsovercamarillo.com/wp-content/uploads/2014/04/... · Wings Over Camarillo Air Show is a two-day weekend event in August. With

2016SPONSORSHIP

OPPORTUNITIES

www.wingsovercamarilo.com

Page 2: Sponsorship Brochure Spreads - Wings Over Camarillowingsovercamarillo.com/wp-content/uploads/2014/04/... · Wings Over Camarillo Air Show is a two-day weekend event in August. With

About the AirshowContinuing a 36-year-old tradition, The Wings Over Camarillo Air Show is a two-day weekend event in August. With the feeling of an old time barnstorming air show crossed with a big party, the Camarillo Air Show has something for everyone, from kids to grandparents.

Hosting the event is the Camarillo Wings Association, a 501(c)(3), all-volunteer non-profit corporation in collaboration with the Commemorative Air Force (CAF) SoCal Wing, Experimental Aircraft Association (EAA) Chapter 723 and Ventura County Ninety-Nines. The Camarillo Wings Association distributes the Air Show net profits to participating non-profit groups that promote youth in science and aviation, furthering the education of Ventura County youth through leadership and service.

Located in Southern California, our Ventura County regional air show draws attendees from the Ventura, Santa Barbara and San Luis Obispo Counties. The gate attendance typically averages around 14,000 for the two days. This year we are expanding our reach to high schools in these counties by including a Science, Technology, Engineering and Mathematics (STEM) Pavilion, to inspire youth in discovery through education.

NORTH AMERICAN AIRSHOW DEMOGRAPHICSAir Show crowds are huge, and brand loyalty rates ahead of Olympics and Senior PGA and just slightly behind NBA, Major League Baseball, and America’s Cup. Research studies confirm airshow audiences to be among the most attractive demographic groups in the nation.

College graduate or higher 41%

Some college 35%

Families attending with children 48%

Own their home 68%

Rent their own home 25%

Owns a mobile phone 80%

Regularly purchase online 57%

Has internet access at home 79%

Owns a major credit card 66%

*Results of the intercept study conducted at 11 North American Air Shows calculated by Performance Research Company.

Sponsorships OPPORTUNITIESMany sponsorship opportunities are available and we can create a custom package tailored to suit your goals as a sponsor. We offer standard booth space for a sponsor who wants to engage with attendees and give a personalize experience using their own marketing materials and merchandise. Over 50% of our sponsors use this visual presence. We also have limited sponsorships for our VIP Chalet and Veterans Tents, which provide exclusive visual presence.

Select the Sponsor benefits that best fit your company’s needs:

• Post your company’s name in front of “your” airplane

• Provide Air show tickets to your employees

• Provide VIP Chalet and Reserved Parking passes to key clients

• Sponsoring an announcer, AirBoss sound system and other logistics required to conduct the airshow

Cutoff for Logo Recognition on our website until March, Group Gate Sponsorship Banner, and Air Show Program is July 31st. Booth space applications go through July 31st or until we are out of space.

Prior Year Sponsors Include:AeroComputers, Inc.

Air 7

Aqua Brillante

BJ's Restaurant Borla

California Aeronautical University

Champion Golf Cart

Channel Island Aviation

City of Camarillo

Clay Lacy

Coastal Hot Tubs

Cost Cart

County Of Ventura Airports

Courtyard Marriott

CP Aviation

DCH Toyota

Diamond A

Doclec Electric

Embry-Riddle Aviation

Flying Tigers

Good Night Inn

Hampton Inn

Harris Water

Harwell

Harwil Corporation

Home Depot

Jet - Alliance

Joey Bishop Golf Carts

Land Rover Jaguar

Mukeka Brazilian

Orbic Helicopter

Pacific Museum

Paradise Chevrolet

Party Pleasers

RaboBank

RedBull

Roadrunner

Rudder Room

SBBCollege

Schwab/Kellman

Sensor Systems

Sky Dive Coastal

Spanish Hills Medical

Group

Sun Air Jets

T-Mobile

Ventura County Credit

Union

Ventura County Star

Ventura Jaguar

Western Cardinal

Yolanda's Restaurant

Page 3: Sponsorship Brochure Spreads - Wings Over Camarillowingsovercamarillo.com/wp-content/uploads/2014/04/... · Wings Over Camarillo Air Show is a two-day weekend event in August. With

Presenting Sponsor

A valuable package providing excellent exposure and benefits

1 1 1 1 1

2 2 1 1

$20,000 $15,000 $10,000 $10,000 $5,000

Sponsorship Package Benefits

Title Sponsor

The prime package with the most exposure and benefits

VIP Chalet Tent Sponsor

Affiliate your Company with our exclusive VIP Chalet Tent

Veterans Tent Sponsor

Affiliate your Company with Living Legends and War Heroes

Volunteer T-Shirt Sponsor

Your company name on > 400 volunteers during the 2 day airshow and beyond

6 6 4 4

20 15 10 10 4

40 32 26 26 12

4

8 8 6 6 4

1 1 1 1 1

1 1

1

20 15 12 12 8

1 1

1 1 1

1 1 1 1

30 20

1 1 1 1

30x20 20x20 20x20 20x20 10x20

$425 $325 $325 $325 $225

1 1

1 1 1 1 1

1 3 1 1 10 1 15

1 1 1 1 1 1 1 1

1 1

1 1

1 1 1

4 2 1 1 1 1 1

8 6 4 3 2 2 2

2 2

4 4 2 2

1 1 1 1 1 1

8 6 2

1 1 1 1 1 1 1 1

$4,000 $3,000 $2,000 $2,000 $1,000 $1,000 $500 $300

10x20

$225

Sponsorship Package BenefitsAnnouncers Booth

Your company banner on the announcers stage

Shuttle Sponsor

Your company banner on a parking lot shuttle or event shuttle waiting area

Warbird and Newbird Ride Sponsor

Your Banner where guests take rides in Warbirds and Airplanes

Car Show Sponsor

Your Company banner over the Car Show Area

Adopt A Warbird

Your Company name in front of your airplane for the weekend

CWA Information Booth

Your Company banner on the air show information booth

Friends of theAir Show

Show your support for the Air Show

Golf Cart Sponsor

Your Logo on a golf cart

Sponsor Level

Description and Benefits

Number Available

Suggested Donation

Entrance Gate Banners

Group Sponsor Banner

Tent Size Banner

Medium Banner

Small Banner or Poster Board

VIP Chalet Tickets (includes Private shaded viewing area, refreshments,and VIP Parking) Sat/Sun

VIP Parking Passes

Airshow Admission Tickets good for either day

Prime View SeatingAdd on to General Admission

Public Announcements per day

Company Logo and Link on Airshow Website - Thru March 2017

Poster Logo (deadline 3/30)

Event Flyers (deadline 6/1)Inserted ~25,000 water bills

Social Media Post

Program Main Page (Deadline 7/31)

Program Sponsor Page (Deadline 7/31)

Recognized at Media Day

Named In Radio Commercials(Deadline 7/1)

Logo and Link on Ticketing Page (Deadline 7/31)

Optional Display/Vendor Booth

Booth Value

Page 4: Sponsorship Brochure Spreads - Wings Over Camarillowingsovercamarillo.com/wp-content/uploads/2014/04/... · Wings Over Camarillo Air Show is a two-day weekend event in August. With

We have a wide range of Media and Public Relations coverage. We use both print media, radio, television, social media, online event calendars, aviation events, and local Rotary and Chamber of Commerce functions to get our event publicized. The week prior to the Air Show we host a “Media Day” which includes performer and veteran interviews, photographic opportunities and aircraft rides. We also include over 35,000 Wings Over Camarillo flyers in the Camarillo, Oxnard, and Moorpark water bills.

This year we will enhance our online marketing through the use of ExtremeTickets, including offering different pricing structures for online purchases versus at the gate sales. We will have more opportunities to enhance the sponsorship presence with this new ticket vendor. Expected launch of our updated website and ticket vendor is March 31st.

Media PRESENCE

Past Sponsors

Media Type Example of Outlets Typical Timeframe

Newaspaper Advertising; stories; Calendars

Ventura County Star, Daily News, VC Reporter, Happenings, Acorn, Santa Clara Gazette, Fillmore Gazette

July/August – WeeklyAirshow week - Daily

Radio Ticket Promotions Cumulus Radio, Goldcoast, KKFX, Gayle Anderson, Tom & Sandy Show, Kim Pango Show

July-2 weeksAugust - Daily

Television Advertising; Interviews

KEYT TV, CAPSTV, Camarillo Public Radio August - Daily

Magazines AdvertisingVentana, Camarillo City Scene, Conejo365, Beyond the Acorn, 805 Living, Pleasant Valley Parks and Recreation, Westways, Living Here, Westways

3 Months prior to Airshow

Online CalendarsVCReporter, 805Calendar, Beyond the Acorn, Daily News, KCLU Radio, ICAS, SWCAS, Camarillo Chamber of Commerce, AOPA, Social Flight, Ventura County West, Visitor Bureaus

March

Social MediaPerformer Articles;

News; Airshow highlights

Facebook (1,438 likes)Twitter (will start this year)

Jan-April – MonthlyMay-August – WeeklyAirshow week - Daily

Other Advertising Banner Tow, Blimp, Movie Theaters, Billboards August – 2 weeks before show Hosting the event is the Camarillo Wings Association, a 501(c)(3), all-volunteer non-profit corporation in collaboration with the Commemorative Air Force (CAF) SoCal Wing, Experimental Aircraft Association (EAA) Chapter 723 and Ventura County Ninety-Nines. The Camarillo Wings Association distributes the Air Show net profits to participating non-profit groups that promote youth in science and aviation, furthering the education of Ventura County youth through leadership and service.

Page 5: Sponsorship Brochure Spreads - Wings Over Camarillowingsovercamarillo.com/wp-content/uploads/2014/04/... · Wings Over Camarillo Air Show is a two-day weekend event in August. With

www.wingsovercamarilo.com

Camarillo Wings Association79 Daily Drive #265Camarillo, CA 93010

(805) 419-3530

CWA SUPPORTS OUR COMMUNITYThe following organizations have received donations from CWA:

Boy Scouts of America

CAF

Camarillo Police Explorer Post 2902

Camarillo United Methodist Church

EAA

Navy Seal Fund

Rio Mesa Band

Rotary

Pacific Aviation Museum

Sheriff Cadets

Sea Cadets

South Mountain Properties Association

Trident Patrol

Ventura County 99s

Ventura Military Explorers

Over a five year period

CWA has donated

$224,340to local community

organizations.