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SPEAKING TO PERSUADE. SPEAKING TO PERSUADE. Persuasion Is A Psychological Process. SPEAKING TO PERSUADE. Without Disagreement, There Would Be No Need For Persuasion Two Or More Points Of View In Complete Opposition Disagreement By Degree. SPEAKING TO PERSUADE. - PowerPoint PPT Presentation

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  • SPEAKING TO PERSUADE

    KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

  • SPEAKING TO PERSUADEPersuasion Is A Psychological Process

    KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

  • SPEAKING TO PERSUADEWithout Disagreement, There Would Be No Need For PersuasionTwo Or More Points Of View In Complete OppositionDisagreement By Degree

    KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

  • SPEAKING TO PERSUADEOf All Types Of Public Speaking, Persuasion Is The Most Complex & Challenging

    KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

  • SPEAKING TO PERSUADEControversial TopicsPeoples most basic attitudes, values, & beliefsSome listeners may be so committed to these attitudes, values & beliefs that they cannot be persuaded

    KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

  • SPEAKING TO PERSUADESpeakers Must Enter A Speaking Situation With Realistic GoalsConsider the speech a success if the speaker has persuaded even a few audience members to reexamine their views

    KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

  • SPEAKING TO PERSUADEAudiences Engage In A Mental Give-and-Take With The Speaker

    KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

  • SPEAKING TO PERSUADEMake Judgments As ToCredibilityDeliverySupporting Materials LanguageMental Argument With Speaker

    KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

  • SPEAKING TO PERSUADETarget AudiencePart Of The Audience The Speaker Most Wants To ReachUncommitted Listeners Who Are Leaning Towards Agreement With The Speakers Views

    KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

  • SPEAKING TO PERSUADEDuring Speech Preparation, Consider The Values & Concerns Of The Target Audience

    KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

  • SPEAKING TO PERSUADEQuestions Of PersuasionQuestions Of FactQuestions Of ValueQuestions Of Policy

    KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

  • SPEAKING TO PERSUADEQuestions of FactSeek to persuade based on the facts of the particular issue

    KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

  • SPEAKING TO PERSUADEQuestions of FactSome questions of fact can be answered with certaintyHow far is it from Schnecksville to Carbon?

    KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

  • SPEAKING TO PERSUADEQuestions of FactOther questions of fact are not so certainWill the economy be better or worse next year?

    KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

  • SPEAKING TO PERSUADEQuestions Of FactAim Is Different Than For An Informative Speech

    KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

  • SPEAKING TO PERSUADEQuestions Of FactTo Inform Impart Info In An Unbiased MannerTo Persuade Present Facts In A Way That Listeners Accept The Speakers View Of The FactsExample: The Legal System

    KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

  • SPEAKING TO PERSUADEQuestions Of FactTopical OrderEach Main Point Presents A Reason Why The Audience Should AgreeMust Be Logical & Consistent

    KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

  • SPEAKING TO PERSUADEQuestions Of ValueRequire Judgments Based Upon Ones BeliefsRight/WrongGood/BadMoral/Immoral

    KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

  • SPEAKING TO PERSUADEQuestions Of ValueSpeaker needs to Justify Value Judgments According to Clearly Defined Standards1st Step Define Speakers Standards For Value Judgment2nd Step Judge the Subject Against Those Standards

    KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

  • SPEAKING TO PERSUADEQuestions Of ValueTopical OrderFirst Main Point Establishes Standards For Speakers Value JudgmentsSecond Main Point Applies Those Standards To The Speech Topic

    KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

  • SPEAKING TO PERSUADEQuestions of PolicyDeal With Specific Courses of ActionMay involve Questions of Fact & Value, But Go Beyond To Make a Decision On What Should Or Should Not Be Done

    KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

  • SPEAKING TO PERSUADEQuestions Of Policy2 Types:To Gain Passive Agreement That Policy Is DesirableTo Motivate The Audience To Take Immediate, Decisive Action

    KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

  • SPEAKING TO PERSUADEQuestions Of Policy3 Basic Issues:

    KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

  • SPEAKING TO PERSUADENeedProve There Is A Need For Change

    KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

  • SPEAKING TO PERSUADEPlanSuggest A Specific Plan (Policy) That Will Solve The Need

    KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

  • SPEAKING TO PERSUADEPracticalityShow That The Plan Is Workable & Will Solve The Need Without Creating New Problems

    KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

  • SPEAKING TO PERSUADEQuestions Of PolicyTypes Of Organization:Problem SolutionProve Existence Of ProblemState The Solution

    KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

  • SPEAKING TO PERSUADEQuestions Of PolicyProblem Cause SolutionProve Existence Of ProblemAnalyze Causes Of ProblemState The Solution

    KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

  • SPEAKING TO PERSUADEQuestions Of PolicyComparative AdvantagesDevotes Each Main Point To Why Speakers Plan Is Preferable To Other Plans

    KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

  • SPEAKING TO PERSUADEQuestions of PolicyMonroes Motivated Sequence5 Steps:

    KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

  • SPEAKING TO PERSUADEQuestions of PolicyMonroes Motivated Sequence:AttentionGain Attention & Interest

    KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

  • SPEAKING TO PERSUADEQuestions of PolicyMonroes Motivated Sequence:NeedShow Need For Change

    KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

  • SPEAKING TO PERSUADEQuestions of PolicyMonroes Motivated Sequence:SatisfactionPresent Plan That Will Remedy The Need

    KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

  • SPEAKING TO PERSUADEQuestions of PolicyMonroes Motivated Sequence:VisualizationVisualize Benefits & Practicality of The Plan

    KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

  • SPEAKING TO PERSUADEQuestions of PolicyMonroes Motivated Sequence:ActionUrge Audience To Take Action To Support The Plan

    KIM ALYSE POPKAVE, M.Ed., CMI INSTRUCTOR

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