Year 2006!!!Fascinated by the world of

ADVERTISING and MARKETING, a 23-YEAR-OLD ENTHUSIAST walks in to Xebec Communications as a client partner!

Back then, XEBEC COMMUNICATION was already a decade old and one of the key players in the advertising world!

For this 23-year-old, this was a stepping stone to her DREAMS. Her dream to

travel places!

And with International Markets being her job profile here, things looked PERFECTLY in place!

Digital marketing was new and clients were

apprehensive! Unless, they had a

pathfinder

In Sowmya Iyer, XEBEC COMMUNICATIONS found a PATHFINDER

When the world was taking

baby steps towards the

digital world of advertisingSowmya walked along evangelising digital marketing with all her clients!

Thus she started a digital division within the MAINLINE FRAMEWORK of xebec communications

Within a year, the revenues started looking good and an INDEPENDENT FULL SERVICE digital marketing company was launched- XEBEC DIGITAL

She accepted SWEAT EQUITY OF 10%. Over the years, the equity scaled up to 24%, a part of which she purchased at face value. 

As India witnessed a digital boom in the last decade, Sowmya sailed along, anchoring her clients towards shores

Where business opportunities were ample and the returns were inspiring

Across industries…Be it

TOURISM

EDUCATION

REAL ESTATE

SPORTS

FASHION

It was not just the businesses that she influenced, but more importantly the mindsets that she changed!

By deploying big data initiatives when the industry needed to ride on a trend

And the RIGHT DATA initiatives when the industry needed to SET A TREND!

Today, Xebec Communication is no more just an advertising agency! What started as a small department over half a decade ago…

Has found its imprints across the country and parts of Asia!

Growth is quintessential to any entrepreneurBut for Sowmya, growing in the right direction has always mattered the most

A direction not restricted by NUMBERS or PIE CHARTS!

Today, she is a MARKETING INCUBATOR for ad tech start ups

Which helps her offer edgy tech innovation to her clients  And thus creates a NEW BUSINESS STREAM for the company!

Her biggest strength lies in identifying innovations of today that would become the mandate of tomorrow!

Her efforts of bringing Israel’s high tech innovation and advancement in digital marketing to India stands as a testimony to this fact!

No doubt she is recognised among the top 50 digital marketing professionals by the World Marketing Congress and CMO Asia. 

And her company is featured among the top 10 agencies by

GOOGLE

Also among the top 10 innovative

digital marketing companies by

Silicon India

Ramoji Film City as a whole has witnessed a sea change in its business and marketing approach in the past 1.5 years and it is largely because of Sowmya. She brought in a digital intervention to RFC that has not only changed the way we looked at business but also exposed us to many marketing properties that has helped us get the desired results. Her strong understanding of the market and strategic approach to business is commendable

- Rajeev JalnapurkarCEO, Ramoji Film City

In Sowmya I found a dynamic, ambitious and result oriented marketing professional whose clarity of mind was impeccable. The way she has been leading the marketing front for UAE Royals that involves names like Roger Federer and Virat Kohli is impressive. With her creative and technological expertise, she has become an integral part of the team over a short span of time

- Nilesh Bhatnagar, CEO UAE Royals (IPTL franchise)

Sowmya has been involved with MTDC's digital media initiatives for the last three years now. Her innovative approach to marketing has given us exposure to unique properties that has benefited our brand and business. A case in point is MTDC's participation in Great Online Shopping Festival (GOSF) by Google. Maharashtra Tourism Development Corporation (MTDC) was the first and only tourism board to feature there. Her infectious enthusiasm has always inspired us to explore newer things. A thorough professional!

- Valsa Nair Singh,Secretary, State Tourism & Cultural Affairs