PowerPoint Presentation

Creative

Engagement

Media

PerformanceOur BusinessDigital

Creativy is the key to SuccessLorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur elementum posuere pretium. Quisque nibh dolor, dignissim ac dignissim ut, luctus ac urna.OUR VISION

Entrepreneur Slides

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75 people across 5 offices with access to 125 resources for over 100 brands.DelhiMumbaiPuneBangaloreDubaiDepartmentCountDigital Media Solutions8Creative18Performance & Media8Technology & Mobile10Branded Content7Social Media10Research & Strategy2Business Development3Admin & Accounts4Video Production3Copywriters2

Our Culture

Kabir KateAudiovisual HeadAayush VyasSocial Media HeadSom NandiCreative Content HeadAditya MalhotraSports Vertical HeadSowmya IyerCEO

Tanmay JadhavPerformance & Social Strategy HeadWith an average age of 27, our team has built a culture & habit to deliver at speed every time.

Anil BhatCOO

Manasi KarmarkarClient Partner

Chaitra PawarCreative Head

Ravika JainClient Partner

Strategic Branding & Design

SearchBranded Content & Storytelling

Omni-Channel Experience Design

Creative Development

Media Connections, Planning & Buying

Immersive Digital & Physical Environments

Social Media & Influencer MarketingOur Services

Mobile First.Always.

Mobile StrategyMobile UX & CreativesLocation-based marketingAugmented Reality

Cross-platform Expertise

Our Lead Management SystemBuilt in-house. With beauty & brains.Tracks effectiveness of campaigns at the granular level, optimizes media & maximizes ROI.

http://edunxt.manipalglobal.com/http://www.keshavbansal.com/

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Video ProductionConceptualized, shot & edited in-house

StartFounded Xebec Digital in 2009

Step UpAmong the Top 10 digital marketing agencies in India as per the Silicon India 2014 survey (June Issue)Among the 10 featured agencies by Google in India

Featured

StrongerSowmya Iyer listed among the top 50 digital professionals in the country as per a report by the World Marketing CongressXebec was invited to showcase our success story in the Start Up India campaign.Showcase

NowCo-chair or FICCI FramesOur Story So Far..

Marketing Incubator

ExaltiveInteractive vidoes, custom-made for every viewer

FlixappProfessional Looking Videos Using Smartphones

VideostirCreate & add website video spokespersons to your site in a couple of minutesAmplifiaGenerate brand awareness by harnessing the online assets of employees.

Videostir

Similar to Exaltive

Flixapp

Masters-strokeOur SBU for Sports

Team UAE - IPTLTeam Pune for IPL

Team Rajkot for IPL

Indian Badminton League

Xebec-Havas SBU

Our PartnershipMoU with Havas media as digital solution, creative & content parner

Our ClientsWork on a range of brands where Xebec is the face like Volini, Star India, Xolo

Upcoming SBUs

Performance Marketing JV(Singapore)Mobile AgencyListicle Content Publishing Films Marketing

TravelTV & MediaSportsRetailEducationBFSIReal EstateSector Expertise

Travel

Cox & Kings

gAdventures

Maharashtra Tourism

Ramoji Film City

Malpani Water Park

GOAL: Build digital properties which inspire people to travel for the worlds oldest travel company

Presenting over 1000 new reasons for people to travel the world

WHAT A WONDWERFUL WORLD

Masterchef is a premium property tied up with C&K

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Marketing places through the use of drinks of the world.

A strong campaign to sell the Deccan Odyssey

One-off posts that were topical in nature and tactical of intent.

OUTCOME: More than 35% of total sales were influenced by social media.

GOAL: First ever travel adventurers hunt facilitated only by digital to launch the worlds largest adventure company

A campaign which was built around a contest wherein 50 adventurers were chosen to travel the world. They created and are still creating content as they so do. The communication evolved as per their journeys.

Winner of PATA Gold forMarketing Adventure Travel

Launch Communication

Promoting the contest

Building excitement along the way

Announcing and marketing the winners

Coverage during travel

OUTCOME: 10,000 online entries in Season 1, 12,000 in Season 2, and over 500 exclusive experiential content generated for promotion.

GOAL: For the 2nd largest state in India, which is popularly known for commerce we break the monotony and promote travel and tourism

Brand Campaign on Digital

A unique model through which natives talk and promote their state

An Android and iOs App that allows travelers to explore the 100 must visit destinations

The MahaExplorer App

PROJECTS IN THE PIPELINE

Maharashtra Tourism Blog

Virtual Dhol Festival

Virtual Dhol Festival

EXPERIENTIAL MARKETING

Smart Phone Application with AR Experience

Smart Phone Application with AR Experience

OUTCOMES: 30% of total sales is coming from digital campaigns.

GOAL: Build brand identity and drive sales through sectors of hospitality, entertainment and education

A website that brought out the film city in its entirety

Custom-made websites for various business verticals

App that enabled smart sales through creative technology

Dedicated spaces for events on web kept the buzz on

On all occasions, across target groups

Blogs that brought the brand alive on screen

Story telling on social through videos

RESULTS:Fans on social media increased by 44%Website traffic rose by a 200%Overall revenue spike of 143%

Sports

UAE Royals

PBL

IPL - Pune

IPL - Rajkot

IBL

GOAL: Build brand as a prominent sports franchise

Introducing players by bringing out their key attributes

Countdown to the tournament through trivia content

Banter ahead of the tournament- conversing with the rivals

First person narrative in communication that added a personal touch

Pitting stars against each other for theatricality

Behind the scenes content bringing out the unseen sides of the players

The battle continued beyond the court

And Twitter scripted our success story too

A marketing platform for the sponsors

Listicle content that brought out various aspects of the game and its players

Contests that kept fans engaged and glued to the pages

Campaign came to life with interactive videos

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GOAL: Establishing the brand across the cricket crazy populace in India

Building a team character through inspirational and aggressive content

Cricket and pop culture go hand in hand

The stars did the talking to drive traction through videos

Striking chord with the fans by making them part of the team selection process

Introducing the Supergiants of the game

Connecting the fans with the players through personal letters

Cashing in on cricket matches beyond IPL

GOAL: Building a Fan-Base for the latest IPL franchise

Introducing players in their characteristic best

Introducing players in their characteristic best

Introducing players in their characteristic best

On the legends last day, 70 million roared along

GOAL: Establishing the league as the frontrunners of the sport in India

Calling out to the fans through content that echoed the attitude of the sport

Introducing the stars of the game

When Twitter turned social media commentators of the game

For the uninitiated, the superstar did the talking

Retail

Phoenix Marketcity

Gaia

XOLO

Aldo

Club Apparel

GOAL: To drive consideration in an already tightly-fought segment

Going head to head against the market leader

We crowd-sourced features, R&D & UI from our community & key groups on social

Highlighting key features through artwork & communication

RESULT: Drive considerably higher than average engagement on content

Objective: Build brand equityIncrease salesMake TG realise the importance of health

Most talked about Digital campaign#ThingsYouGiveUp

Campaigns built to associate good health with Gaia in a soft sell strategy

Phygital activations social events that created digital amplification

Infographics made specifically for the brand

Did You Know health facts presented in eye catchy manner

Topical marketing that aligns with the brand

Some of many posts catered to increase engagement on social

Co-creating stories with established content creators

Results:Driving brand association with desired emotions and reactions

Media

Star India

Gaana

GOAL: Drive tune-ins for niche content

Doctor Who Celebrates its 52nd Birthday with FX!

Featured in multiple publications as a key digital marketing case study of the yearSource: Social Samosa & Lighthouse Insights

RESULT: Over 13,000 views on social media through pure organic means with 200+ shares!

Education

Manipal University

BMU

SymbiosisUPES

SOIL

GOAL: A special purpose vertical to improve yield per $ spent in digital for the countrys largest private sector university in size and spends.

AB testing lead to the discovery that the 3D treatment increase CTR by 0.7%

The centre-form landing page increased traffic-to-lead ratio by 2%

Student engagement to important aspects of the university

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More on anytime anywhere learning

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Youtube takeover which gave us 500 leads in a day and sizeable brand impact

OUTCOMES: Optimizing effectiveness of creative through incremental discovery. Increase in click-to-lead ratio from 7 to 11% and also increased CTR by 1%.

GOAL: To establish a Paid-Owned-Earned framework for the institute through a 5 year roadmap

Created 20 purpose driven microsites for lead generation

A forum which enabled prospective students to have a one-on-one with institute directors

Creatives crafted to drive last minute conversions

RESULT: Implemented a fully integrated digital campaign including brand and ROI properties & Contributed around 35% with SNAPs overall target being 75000 applicants

GOAL: To reduce the brands dependency on print & reap better rewards through digital

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Aggressive lead nurturing ensure better lead to conversion ratio

RESULT: Increased applications gained via digital from 23% in 2011 to 63% in 2014 - while also ensuring a 350% rise in overall applications.

GOAL: To use digital as a primary tool for driving applications

RESULT: 70% of SOILs admissions are driven through Online Media

BFSI

Bajaj Allianz

Bank Of Maharashtra

GOAL: To create product Awareness, generate leads, and break the clutter in the BFSI sector

Speaking from the heart in a category used to being more practical

A softer and sweeter approach

The emotional connect established was strong

OUTCOMES: We managed to break clutter and moved past the regular such as tax-savings which are not so well understood. Evaluation of campaign is underway.

Real Estate

CREDAI

VBFC

GOAL: To sell 150 flats a month

The website for VBHC

A microsite and mobile landing page

One-of-a-kind property mela timed during GOSF

The GOSF landing page of the property mela

OUTCOMES: 1000 leads in a single day (GOSF). 30% of total sales is coming from digital campaigns (overall) .