sophomore seminar course and assessment framework …x(1)a(xq7egw9f1... · 2020-03-28 · sophomore...

Wallenpaupack Area High School

Mr. Greenberger, Instructor

Sophomore Seminar – Distance Learning Activity #1

Sophomore Seminar is a class that has provided us an opportunity to explore and investigate various

aspects of starting a business. Now that the fundamentals of the business are intact, we’ll need to

maintain the business through marketing, management, and more. Using the Assessment Framework

below, continue to pursue each part of the project as discussed in class. If you are having any trouble

with any part of the activities, reach out and I’ll help you as best I can to understand it, master it, and

use it in a realistic way. Feel free to share your work with me as you have been doing all along.

My email address: [email protected]

Sophomore Seminar Course and Assessment Framework

Wallenpaupack Area School District

Purpose of Course: Sophomore Seminar is a required 0.5 credit course for all 10th grade students. This course is designed to engage students in an extensive problem-solving experience. Whether it be service oriented, entrepreneurial, or scientific, the problem to solve is chosen by the student. This course includes technological applications, career development, and an Internet safety and security discussion.

You have an opportunity to choose among 5 different project topics, each with similar requirements and desired outcomes. You will work independently and at times will be required to work collaboratively with your peers to solve problems related to your chosen project.

The 5 project topics are related to entrepreneurship, business/product development, community service and the arts. This course will require students to utilize real world skills to create a finished product.

mailto:[email protected]

Assessment: There are 6 overarching categories and 16 sub-categories, each sub-category has an

associated rubric.

Category 1: Organization

Sub-category #1: Project Proposal

Sub-category #2: Project Calendar

Category 2: Communication

Sub-category #3: Project Web Site

Sub-category #4, 4a: Commercial/Podcast

Sub-category #5: Post Card/Poster/Flier

Sub-category #6: Logo

Sub-category #7: Mailing List/Merge

Sub-category #8: Letterhead

Sub-category #9: Press Release

Sub-category #10: Newspaper Ad

Sub-category #11, Business Card

Category 3: Budget

Subcategory #12, Budget

Category 4: Personnel

Sub-category #13, Job Description

Category 5: Progress Monitoring and Reflection

Sub-category # 14: Reflection Journal

Sub-category #15: Resume

Category 6: Final Presentation

Sub-category #16: Final Presentation

Kickoff Lesson: Dream Big!

Big Idea:

In Sophomore Seminar you have been asked to create something from nothing. What an incredible opportunity! This kickoff lesson is intended to provide a forum for you and your peers to dream big together. What do you love to do? What is your passion?

Sophomore Seminar is designed to allow you to develop a project that speaks to this passion, whatever it may be. Work in small groups (no larger than three) and develop responses to the series of questions below. We want you to work together; however, each student will come up with her or his own unique responses to these questions. And the answers will all depend on your own unique PASSION.

Student Name:

Influence Area:

1. Name the project area (of the five categories provided) that best fits your project’s vision. Explain why you think that this area is best’ provide a minimum of three reasons.

Community or Global Partners and Contributors:

1. You’ll need others to be involved in your project for a variety of reasons. You may need outside expertise or you may need financial support. There are limitless reasons why you’ll need outside partners/contributors. List at least three potential partners and explain, for each, why you think their involvement is important.

Planning and Implementation:

1. How/why did you choose to do this project? Explain how this project reflects your passion.

2. What significant need(s) or issue(s) do you seek to address? How will your project make the world a better place?

3. What made the idea for this project compelling/inspiring? Why should we be interested in this project?

Preparation:

1. What do you think you need to do to get ready? Make a list of at least six things that you will need to do to get ready to launch your project. Explain why each thing you chose is important.

2. What learning do you think will be involved? Name at least three things you’ll need to know more about and explain why for each.

Action:

1. Name and explain in detail your first three action steps.

Categories:

1. Organizing Your Project: Project Proposal and Calendar

Sub-category #1: Project Proposal: The thought of writing a proposal can be overwhelming. But

you can do it! Proposals are written when people need to ask permission to make a purchase,

do a project, or write a paper. The proposal is a formal way of putting forth an idea and asking

for action to be taken on that idea.

Consider the following ideas for your proposal, REFER to your scoring rubric for a complete

listing of everything that MUST be present in your proposal. Below are some highlights:

1. A statement of purpose. Do this clearly and concisely so that the reader knows immediately

why you are writing. Consider your target audience, who are they and how will this influence

your proposal?

2. Give some background information about why you are proposing your suggestion so that the

reader has a clear understanding of the problem.

3. State a solution to the problem. This is where you give specifics about your suggestion.

4. State what costs are involved.

5. Conclude by restating the problem and proposed solution. Be sure to thank your reader as

well.

Sub-category #2: Project Calendar: This is a big project, so you are going to have to develop a

way to keep yourself and everything else on track! To do this, you will create a project Calendar

using Microsoft EXCEL

Consider the following ideas for your calendar, REFER to your scoring rubric for a complete

listing of everything that MUST be present in your calendar. Below are some highlights:

1. An appropriate calendar format to include, day, week, month, and year with any Federal

Holidays included.

2. An appropriate number of updates per week. When looking at your calendar as a whole, the

reader should be able to see the entire “history” of your project, from proposal to final

presentation and everything in between.

2. Communication: Getting the Word Out about Your Brilliant Idea!

Sub-category #3: Web Site Design: Websites are a necessity when it comes to communicating

to any audience. So, one of your jobs will be to design a website that showcases your project in

the most positive way possible. Your website must be attractive, consistent, highly organized,

and professional in appearance and functionality.

Consider the following ideas for your web site, REFER to your scoring rubric for a complete

listing of everything that MUST be present in your web site. Below are some highlights:

1. Your site must be visually appealing. Choose appropriate fonts and colors. You must have a

consistent theme. Consider relating the theme from your web site to all of your other

communication materials to bring it all together as your “BRAND”.

2. Your site must clearly communicate to your audience. Think about your audience and then

think about what it means to communicate your vision to them in a clear and concise way.

Sub-category #4: Advertising- Audio Broadcast/Podcast: This part of the project will give you

the opportunity for your audience to hear your voice…LITERALLY. In addition to radio, this add

could also be suitable for other media that utilize audio for advertising (YouTube, Podcasts,

Social Media sites, etc…)

Consider the following ideas for your audio broadcast, REFER to your scoring rubric for a

complete listing of everything that MUST be present in your audio broadcast. Below are some

highlights:

1. Digital recording allows you to do as many “takes” as you like. Take advantage of this

technology to perfect your broadcast!

2. Make sure your message is clear and concise. Reflect and consider what information must

absolutely be present and be sure that you include it.

3. Editing is critical. Make sure that your editing process results in a smooth and professional

sounding product.

Sub-category #4a: Commercial on Phone or Tablet: Use your phone or tablet and an

appropriate application (Example: iMovie) to create a video commercial advertisement for your

project.

1. Digital recording allows you to do as many “takes” as you like. Take advantage of this

technology to perfect your broadcast!

2. Make sure your message is clear and concise. Reflect and consider what information must

absolutely be present and be sure that you include it.

3. Editing is critical. Make sure that your editing process results in a smooth and professional

sounding product.

Sub-category #5: Post Card/Poster/Flier: Develop a post card, poster, or flier. Again, consider

your audience, but this time in a broader context. Like a website, people can choose to read

your post card/poster/flier or not. What will make them want to read yours?

Consider the following ideas for your post card/flier/poster, REFER to your scoring rubric for a

complete listing of everything that MUST be present in your post card/flier/poster. Below are

some highlights:

1. What does it mean to make a flier, poster, or post card attractive? You may want to look at

some samples of these and think about what made you want to or not want to read these

samples.

2. Your space is limited on post cards, posters, and fliers. So, how will you choose the most

important information based on your intention and your audience?

Sub-category #6: Logo: Your logo, whatever it is, is EVERYWHERE and on EVERYTHING! Have fun

designing your very best logo. It should be clean, clear, and simple. When people see it, they

should think of you immediately.

Consider the following ideas for your logo, REFER to your scoring rubric for a complete listing of

everything that MUST be present in your logo. Below are some highlights:

1. How does the artistry and design of your logo communicate your message?

2. How do you manage to place your logo in as many places as possible and how do you design

your logo to make sure that you can easily place it onto or into all of your communication

materials?

Sub-category #7: Mailing List/Merge: This spreadsheet reflects your audience and it must

include the key members of the community whom you wish to target. It also allows you to mass

print mailing labels for envelopes, mass email, etc… Use the available technology to save

yourself some time!

Consider the following ideas for your mailing list/merge, REFER to your scoring rubric for a

complete listing of everything that MUST be present in your mailing list/merge. Below are some

highlights:

1. Consider more than the minimum of three columns. What other information can you gather

and how could you use this information to move your dream forward?

2. Research the members of your local community. Which members of your community should

be included on your mailing list and why? Ask yourself: Who is my target audience and, among

this audience, who are the most important people to be included?

Sub-category #8: Letterhead: Your letterhead should be used for every piece of correspondence

that comes from your office. Considering this, it must be professional in appearance and it

should include as much information as possible about your organization without being cluttered

in appearance.

Consider the following ideas for your letterhead, REFER to your scoring rubric for a complete

listing of everything that MUST be present in your letterhead. Below are some highlights:

1. One thing that must be ABSOLUTELY PERFECT is your letterhead. Make sure also, that all of

the necessary contact information is included. Is your logo present? If so, in what form?

Sub-category #9: Press Release: This document has a specific format and you want to be sure to

include all of the relevant information in an accurate way. Writing the release is one thing,

getting the press to pay attention to it is another! So, ask yourself: How do I get the press to

pick up my press release? What sets my press release apart from all of the others?

Consider the following ideas for your press release, REFER to your scoring rubric for a complete

listing of everything that MUST be present in your press release. Below are some highlights:

1. Press releases have a unique format that makes it easy for news organizations to identify who

you are and what you want them to communicate. Incorrect formatting is a sure way to get

your press release ignored.

2. Ask yourself: What does it mean to write a “catchy” lead?

Sub-category #10: Newspaper Advertisement: Newspapers are still an effective way to get the

word out to your community about your organization. Design a newspaper ad the combines the

use of text and graphics to craft an effective message about your organization.

Consider the following ideas for your newspaper advertisement, REFER to your scoring rubric for

a complete listing of everything that MUST be present in your newspaper advertisement. Below

are some highlights:

1. It may be a good idea to consider the role that graphics play (along with text) in your

advertisement.

2. Consider the size of your advertisement and where, within the paper, you’ll want it placed.

Remember, the bigger it is, the more expensive. Location also plays a role in the costs of the

advertisement.

Sub-category #11: Business Card: Walk into just about any business in our town and you’ll see

the business cards for all kinds of other local businesses on display. What will set your business

card apart from the others?

Consider the following ideas for your business card, REFER to your scoring rubric for a complete

listing of everything that MUST be present in your business card. Below are some highlights:

1. Consider these questions: What will set your business card apart from all of the other

business cards? What role will your logo play on your business card?

2. Where will you want to be sure to display your business card? Why?

3. Budget: Everything Comes with a Price!

Sub-category #12: Line Item Budget: Everything costs money; it’s a sometimes unfortunate

reality. Your budget needs to reflect the costs of everything. EVERYTHING! So, every item in

every sub category should have a budget category. Use Microsoft EXCEL to calculate your line

item budget totals. There are many online references that will help you understand how to build

and organize a budget. Use them wisely.

Consider the following ideas for your budget, REFER to your scoring rubric for a complete listing

of everything that MUST be present in your budget. Below are some highlights:

1. Research not only how to assemble and organize a budget, but also how to find the best deal

on the things you need.

2. Microsoft EXCEL is a powerful program that can help save you time when it comes to

maintaining the status of your budget. Use EXCEL formulas to help you with these calculations.

4. Personnel: Finding the Best People to Help You Realize Your Vision!

Sub-category #13: Personnel-Job Description: How are you going to get all of this work

complete? You’ll likely need some help. So, think about what kind of help you’ll need, who you

will get to do it, and how much will it cost to pay them?

Consider the following ideas for your job description, REFER to your scoring rubric for a

complete listing of everything that MUST be present in your job description. Below are some

highlights:

1. The job description has to be very clear, outlining and detailing both the work requirements

and the skills necessary to carry out the work.

2. Are there physical requirements for prospective applicants? Are there educational

requirements for prospective applicants? Do prospective applicants need to have prior

experience? Think about these things and be clear when you define them.

5. Progress Monitoring and Reflection: Continually Reflecting with an Eye on Improvement

Sub-category #14: Reflection Journal: As you go along on this journey, you will encounter great

success and also some difficulty. Writing about this journey will provide you with an opportunity

to re-think through both your successes and problems. Through this process, you’ll find that

solutions to the problems will come more easily because of this reflection.

Consider the following ideas for your reflection journal, REFER to your scoring rubric for a

complete listing of everything that MUST be present in your reflection journal. Below are some

highlights:

1. Reflection through writing is a powerful tool for personal and professional growth. The

process of writing forces your mind to process events in a deeper and more comprehensive way

and the cognitive demand associated with this process helps us learn.

Sub-category #15: Resume: As you navigate this entire process, you are going to gain

experience and skills in many areas. We want you to document these newly found skills and

experiences in a resume. You must add to this resume during the course of the semester and

then have a final resume complete by the end of the course.

Consider the following ideas for your resume, REFER to your scoring rubric for a complete listing

of everything that MUST be present in your resume. Below are some highlights:

1. Microsoft WORD has a very good resume generator, Consider using it.

2. Research different resume formats from various online sources. Choose a format that suits

your work and personality.

6. Final Presentation: Bringing Everything Together!

Sub-category #16: Final Presentation: The purpose of this presentation is to bring all of your

work together into one place and to showcase your brilliance! Who knows, maybe it will lead to

some funding that would allow your vision to become reality.

Consider the following ideas for your final presentation, REFER to your scoring rubric for a

complete listing of everything that MUST be present in your final presentation. Below are some

highlights:

1. Everything you did should be included, but in a concise and succinct way.

2. Much more important than your document, is your ability to talk about the document to an

interested audience. Research how to use presentation software appropriately in order to

ensure that your message gets to your audience in the best way.

Course Assessment Procedures

1. The course is Pass (P) or Fail (F).

2. Subcategories 1, 2, 3, 6, 7, 12, 14, 15, 16 are all required do be completed by each person taking

the course. They must be done at a level that achieves a minimum of “proficient” on each of

their respective rubrics. If any of these components is not completed at the level of “proficient”,

the result is a failure (“F”) for the course. If you achieve anything other than a minimum of

proficient on any of these assignments, you may resubmit them at any time for revaluation.

3. You may choose to complete any four of the following subcategory choices: 4 or 4a, 9 or 13, 5 or

10, 8 or 11. They must be done at a level that achieves a minimum of “proficient” on each of

their respective rubrics. If any of these components is not completed at the level of “proficient”,

the result is a failure (“F”) for the course. If you achieve anything other than a minimum of

proficient on any of these assignments, you may resubmit them at any time for revaluation.

Sub-category #1: Proposal Rubric

CATEGORY DISTINGUISHED PROFICIENT NEEDS

IMPROVEMENT 1

NEEDS

IMPROVEMENT 2

Organization Information is very

well organized with

well-constructed

paragraphs and

subheadings.

Information is

organized with

well-constructed

paragraphs.

Information is

organized, but

paragraphs are not

well-constructed.

The information

appears to be

disorganized.

Content &

Information

Purpose (8)

Background

Info. (8)

Solution (8)

Costs (8)

Restate Problem

(8)

Students have

included all of the

required

information and

content, and have

gone beyond to

include additional

text and/or

information that

contribute to the

overall quality of

the document.

Students have included most of the required information and content with some omissions. OR The students did not include additional text or information to enhance the quality of the

document.

Students have included some of the required information and content combined with some omissions

Several required

areas of

information have

been omitted.

Mechanics No grammatical,

spelling or

punctuation errors.

Almost no

grammatical,

spelling or

punctuation

errors. (1-2

errors.)

A few grammatical

spelling, or punctuation errors. (3-4 errors.)

Many

grammatical,

spelling, or

punctuation errors.

(5 or more errors.)

Professionalism The final outcome

of the document

looks "fit

publication”—very

professional.

The final outcome

of the document

looks good, but

the document

could use some

minor

improvements.

The final outcome

of the document

could benefit from

some minor

improvements.

The document

looks

unprofessional

and needs major

revisions and

improvements.

Following

Directions/Use

of Time and

Materials

Always on task,

always followed

directions—self-

starter.

Usually on task,

followed

directions, needed

some guidance

and external

motivation to start.

Constantly off task

and needed

considerable

guidance/motivating

to start/finish.

Always off task.

Did not follow

directions, did not

ask for any help

and final product is

a result of a lack of

motivation.

Comments:

Category: Organizing

Sub-category #6: Logo Rubric


IMPROVEMENT 1

NEEDS

IMPROVEMENT 2


well organized and

conveyed through

the art/design

chosen for the logo.

Information is

slightly organized

and conveyed

through the

art/design chosen

for the logo.

Information is

somewhat

conveyed through

the art/design

chosen for the logo,

but confusing.

The information

appears to be

disorganized and

very confusing.

Logo Design and

Graphics

Logo is accurately

produced using

computer software

(or drawn by hand

and scanned into

the computer).

Attention is paid to

detail and level of

difficulty is high.

Logo is produced

using computer

software (or drawn

by hand and

scanned into the

computer). Some

detail is shown

and level of

difficulty is

medium.

Logo is partially

produced using

computer software

(or drawn by hand

and scanned into

the computer). Very

little detail is shown

and level of

difficulty is low.

Logo artwork does

not display skill or

effort with multiple

mistakes or stray

marks, or logo is

obviously copied

from an already

existing logo

Business/Project

Representation

Logo perfectly

represents the

business.

Logo fairly

represents the

business.

Logo somewhat

represents the

business.

Logo does not

represent the

business.

Professionalism The final outcome

of the logo looks

professionally

constructed and

ready for the

publisher.

The final outcome

of the logo looks

good, but it could

use some minor

improvements.

The logo has few

well-constructed

elements and would

not be suitable for a

company to use

The document

looks

unprofessional

and needs major

revisions and

improvements.

Following

Directions/Use

of Time and

Materials

Always on task,

always followed

directions—self-

starter.

Usually on task,

followed

directions, needed

some guidance

and external


Constantly off task

and needed

considerable

guidance/motivating

to start/finish.

Always off task.

Did not follow

directions, did not

ask for any help



motivation.

Comments:

Sub-category #13: Job Descriptions Rubric


IMPROVEMENT 1

NEEDS

IMPROVEMENT

2


well organized with

well-constructed

paragraphs

containing pertinent

information.

Information is

organized with

well-constructed

paragraphs,

information which

is displayed is

mostly pertinent.

Information is

organized, but

paragraphs are not

well-constructed.

Information included

does not truly related

to the topic at hand.

Information appears

to be scattered and

disorganized.

Quality of

Information

Information clearly

relates to job. It

includes several

supporting details

and/or examples.

Information clearly

relates to the job.

It provides 1-2

supporting details

and/or examples.

Information clearly

relates to the job. No

details and/or

examples are given.

Information has little

or nothing to do with

the job.

Format Uses consistent

business-like tone.

Always oriented to

prospective job

holder audience.

Divided into

sections with clear

topics.

Mostly business-

like tone and

consistent

audience. Divided

into sections;

most sections

have a clear

topic.

Occasional

undertones of

business language

can be detected. Not

written from the

proper point of view.

Audience seems

unclear to author, at

times. Not divided into

sections or topic of

each section unclear.

At times has too

informal a tone. No

intended audience

can be detected.

Vague

statements/sentence

structure throughout.

Grammar/

Mechanics

The item does not

contain any

grammatical nor

mechanical

mistakes.

The item contains

one to two

grammatical or

mechanical

mistakes.

The item contains

three to four

grammatical or

mechanical mistakes.

The item contains

five or more

grammatical or

mechanical

mistakes.

Following

Directions/Use of

Time and

Materials

Always on task,

always followed

directions—self-

starter.

Usually on task,

followed

directions, needed

some guidance

and external


Constantly off task

and needed

considerable

guidance/motivating to

start/finish.

Always off task. Did

not follow directions,

did not ask for any

help and final

product is a result of

a lack of motivation.

Comments: Category: Personnel

Sub-category #10: Newspaper Ad Rubric


IMPROVEMENT

1

NEEDS

IMPROVEMENT

2

Organization Very organized and

message is

presented in a clear

and concise manner.

Fairly well organized

with unclear message...

some areas difficult to

understand, locate or

read.

Poorly organized

with no stated

message

Not formatted and

no clear message.

Design

Features

Student has

demonstrated a

mastery of desktop

publishing features

and has used

advanced features.

Student shows a

moderate

understanding of

desktop publishing.

Overall design could be

enhanced.

Student shows

limited

understanding of

desktop publishing

principles

Student did not

display a clear

knowledge of

desktop publishing

features or

document has

obvious page setup

errors.

Content -

Accuracy

All required

information is

included.

Most of the required

information is included.

Several required

areas of information

have been omitted.

Required

information is not

present

Graphics/

Pictures

Graphics go well

with the text and

there is a good mix

of text and graphics.

Graphics go well with

the text, but there are

so many that they

distract from the text.

Graphics do not go

with the

accompanying text

or appear to be

randomly chosen.

Graphics are not

present

Spelling &

Proofreading

No spelling errors. No more than 1 spelling

error.

No more than 3

spelling errors.

Multiple spelling

and grammar

errors.

Writing -

Mechanics

Capitalization and

punctuation are

correct throughout.

There are 1-2

capitalization and/or

punctuation errors.

There are several

capitalization or

punctuation errors,

Multiple errors that

significantly

diminish the quality

of the work.

Following

Directions/Use

of Time and

Materials

Always on task,

always followed

directions—self-

starter.

Usually on task,

followed directions,

needed some guidance

and external motivation

to start.

Constantly off task

and needed

considerable

guidance/motivating

to start/finish.


not follow

directions, did not

ask for any help



motivation.

Comments:

Category: Communication

Sub-category #5: Post Card/Poster/Flier Rubric


IMPROVEMENT 1

NEEDS

IMPROVEMENT

2


well-organized,

and a clear

message/theme is

conveyed through

the design

chosen.

Information is

slightly organized

and conveyed

through the

design chosen.

Information is

somewhat

conveyed through

the art/design

chosen for the logo,

but confusing.

The information

appears to be

disorganized and

very confusing.

Design

Features

Student

demonstrates a

thorough

understanding of

their target

audience and

features reflect

this knowledge.

Student

demonstrates an

understanding to

whom they are

targeting, and

certain features

reflect this

knowledge.

Student

demonstrates a

basic

understanding to

whom they are

targeting, and a few

features reflect this

knowledge.

Student did not

display a clear

knowledge of who

their target

market was,

therefore no

features take this

into

consideration.

Content -

Accuracy

All required

information is

included.

Most of the

required

information is

included.

Some of the

required information

is included.

Several required

areas of

information have

been omitted.

Graphics/

Pictures

Graphics go well

with the text and

there is a good

mix of text and

graphics.

Graphics go well

with the text, but

there are so many

that they distract

from the text.

Graphics do not go

with the

accompanying text

and/or appear to be

randomly chosen.

Graphics are

haphazardly

placed/chosen

and do not

compliment

font/font choices.

Grammar/

Mechanics

The item does not

contain any

grammatical nor

mechanical

mistakes.

The item contains

one to two

grammatical or

mechanical

mistakes.

The item contains

three to four

grammatical or

mechanical

mistakes.

The item contains

five or more

grammatical or

mechanical

mistakes.

Following

Directions/Use

of Time and

Materials

Always on task,

always followed

directions—self-

starter.

Usually on task,

followed

directions,

needed some

guidance and

external

motivation to

start.

Constantly off task

and needed

considerable

guidance/motivating

to start/finish.

Always off task.

Did not follow

directions, did not

ask for any help

and final product

is a result of a

lack of motivation.

Comments: Category: Communication

Sub-category #4: Advertising - Radio Broadcast


IMPROVEMENT 1

NEEDS

IMPROVEMENT 2

Format There is a clear

introduction, middle

and ending with a

defined message

and call to action.

Introduction and/or

ending are

included, and

message is clear.

No call to action

Introduction and/or

ending are not

included, and

message is unclear.

Not included.

Speaks Clearly Speaks clearly and

distinctly all the time

and mispronounces

no words; volume is

appropriate.

Speaks clearly, but

voice tends to drop

off; volume is

slightly inaudible

Does not speak

clearly and is

difficult to

understand; volume

adds to the

misunderstanding.

Does not present

Time-Limit Ad is between 30

and 45 seconds in

length.

Ad is slightly over

the time frame

Ad is well over the

allotted time frame

Ad is considerably

over or under time

frame

Focus Commercial is relevant, easy to understand and effective.

Provides some

information about

product, but

message is unclear

Commercial is too

short or not enough

information is given

about product.

Commercial doesn't

come to the point of

the ad--audience

confused.

Music Clips Music was edited

appropriately.

Music clips need

minor editing.

Music clips need

major editing.

No music clips

included

Broadcast Editing Entire ad is edited

well.

Minor editing is

needed--for

example, too much

silence between

clips.

Major editing is still

needed. Ad is not

smooth.

No editing was

performed

Authenticity Ad has the sound of

a "real" professional

advertisement.

Ad is pretty good.

One or 2 parts do

not fit with the

theme.

Ad is minimally

effective with many

flaws

Ad does not sound

real--

unprofessional.

Following

Directions/Use of

Time and Materials

Always on task,

always followed

directions—self-

starter.

Usually on task,


needed some

guidance and

external motivation

to start.

Constantly off task

and needed

considerable

guidance/motivating

to start/finish.



did not ask for any

help and final



Comments:


Sub-category #11: Business Card Rubric


IMPROVEMENT

1

NEEDS

IMPROVEMENT 2


well organized and


and concise

manner. All

necessary contact

information is

represented

Information is

organized and

presented in a

concise manner.

Most necessary

contact

information is

represented

Information is

presented, but not

concisely. Most

contact information

is missing.

Information is not

well organized. Contact will not occur

from information

found on the card.

Graphics/

Pictures The business card

is exceptionally

attractive in terms

of design, layout

and neatness

The business

card is attractive

in terms of

design, layout

and neatness

The business card

is acceptably

attractive but a bit

messy in places

The business card is

messy or very poorly

designed.

Mechanics/

Grammar There are no

grammatical or

mechanical

mistakes on the

business card

There are one or

two grammatical

or mechanical

mistakes on the

business card

There are three or

four grammatical or

mechanical

mistakes on the

business card

There are more than

five grammatical or

mechanical mistakes

on the business card,

and these mistakes

take away from the

meaning Professionalism The outcome of the

document looks "fit for print".

The outcome

looks very good,

but the

document could

use some minor

improvements.

The outcome looks

good, but the

document could

use some major

improvements

The document looks

unprofessional and

needs major

revisions and

improvements, for it

to be actually used. Following

Directions/Use of

Time and

Materials

Always on task, always followed directions—self-starter.

Usually on task,

followed

directions,

needed some

guidance and

external

motivation to

start.

Constantly off task

and needed

considerable

guidance/motivating

to start/finish.



did not ask for any

help and final



Comments:


Sub-category #8: Letterhead Rubric


IMPROVEMENT

1

NEEDS

IMPROVEMENT 2


well organized and

presented in a

clear and concise

manner. All

necessary contact

information is

represented

Information is

organized and

presented in a

concise manner.

Most necessary

contact information

is represented

Information is

presented,

but not

concisely.

Most contact

information is

missing.

Information is not well

organized. Contact

will not occur from

information found on

the letterhead.

Design Features Student has

demonstrated a

mastery of

desktop publishing

features and has

used advanced

features.

Student shows a

moderate

understanding of

desktop publishing.

Overall design

could be

enhanced.

Student

shows a

slight

understandin

g of desktop

publishing.

Overall

design needs

to be

enhanced.

Student did not

display a clear

knowledge of desktop

publishing features or

document has

obvious page setup

errors.

Content -

Accuracy

All required

information is

included.

Most of the

required

information is

included.

Some of the

required

information is

included.

Several required

areas of information

have been omitted.

Graphics/

Pictures

Graphics go well

with the text and

there is a good

mix of text and

graphics.

Graphics go well

with the text, but

there are so many

that they distract

from the text.

Some of the

graphics go

with the text.

Graphics do not go

with the

accompanying text or

appear to be

randomly chosen.

Spelling &

Proofreading

No spelling errors. No more than 1

spelling error.

No more than

2 spelling

errors.

Several spelling

errors.

Following

Directions/Use of

Time and

Materials


Usually on task,


needed some

guidance and

external motivation

to start.

Constantly off

task and

needed

considerable

guidance/moti

vating to

start/finish.



did not ask for any

help and final product

is a result of a lack of

motivation.

Comments:


Miscellaneous Document Rubric CATEGORY DISTINGUISHED PROFICIENT NEEDS

IMPROVEMENT

1

NEEDS

IMPROVEMENT

2


well organized and


and concise

manner. All

necessary

information is

represented

Information is

organized and

presented in a

concise manner.

Most necessary

information is

represented

Information is

presented, but not

concisely. Most

information is

missing.

Information is not

well organized.

Little time or

thought

dedicated to

planning is

evident.

Design

Features

Student has

demonstrated a

mastery of desktop

publishing features

and has used

advanced features.

Student shows a

moderate

understanding of

desktop

publishing. Overall

design could be

enhanced.

Student shows a

slight

understanding of

desktop

publishing.

Overall design

needs to be

enhanced

Student did not

display a clear

knowledge of

desktop

publishing

features or

document has

obvious page

setup errors.

Content -

Accuracy

All required

information is

included.

Most of the

required

information is

included.

Some of the

required

information is

included.

Several required

areas of

information have

been omitted.

Graphics/

Pictures

Graphics go well

with the text and

there is a good mix

of text and

graphics.

Graphics go well

with the text, but

there are so many

that they distract

from the text.

Some of the

graphics go with

the text.

Graphics do not

go with the

accompanying

text or appear to

be randomly

chosen.

Spelling &

Proofreading

No spelling errors. No more than 1

spelling error.

No more than 2

spelling errors.

Several spelling

errors.

Following

Directions/Use

of Time and

Materials


Usually on task,

followed

directions, needed

some guidance

and external


Constantly off

task and needed

considerable

guidance/motivati

ng to start/finish.

Always off task.

Did not follow

directions, did

not ask for any

help and final

product is a

result of a lack of

motivation.

Comments:

Sub-category #3: Web Site Design Rubric


IMPROVEMENT 1

NEEDS

IMPROVEMENT 2

Background Background is

exceptionally attractive,

consistent across pages,

adds to the theme or

purpose of the site, and

does not detract from

readability.

Background is

attractive, consistent

across pages, adds to

the theme or purpose

of the site, and does

not detract from

readability.

Background is

consistent across

pages and does not

detract from

readability.

Background detracts

from the readability of

the site.

Color Choices Color choices form a

pleasing palette, do not

detract from the content,

and are consistent across

pages.

Color choices do not

detract from the

content and are

consistent across

pages.

Color choices detract

from the content.

Color choices make the

content hard to read or

otherwise distract the

reader.

Fonts Excellent choices of fonts

and font sizes

The fonts are

consistent, easy to

read and point size

varies appropriately for

headings and text.

The fonts are

consistent and point

size varies

appropriately for

headings and text.

Font sizes and/or styles

are difficult to read and

detract from the site.

Graphics Graphics are related to the theme/purpose of the site, are thoughtfully cropped, are of high quality and enhance reader interest or understanding.

Graphics are related

to the theme/purpose

of the site, are of good

quality and enhance

reader interest or

understanding.

Graphics are related

to the theme/purpose

of the site and are of

good quality.

Graphics seem

randomly chosen, are

of low quality, OR

distract the reader.

Spelling &

Grammar

There are no errors in

spelling, punctuation or

grammar.

There are 1-3 errors in

spelling, punctuation

or grammar.

There are 4-5 errors

in spelling,

punctuation or

grammar.

There are more than 5

errors in spelling,

punctuation or

grammar.

Content The site has a well-stated clear purpose and theme that is carried out

throughout the site.

The site has a clearly

stated purpose and

theme but may have

one or two elements

that do not seem to be

related to it.

The purpose and

theme of the site is

somewhat muddy or

vague.

The site lacks a

purpose and theme.

Layout The website has an

exceptionally attractive

and usable layout.

The web pages have

an attractive and

usable layout.

The web pages have

a usable layout but

may appear busy or

boring. It is easy to

locate most of the

important elements.

The web pages are

cluttered looking or

confusing. It is often

difficult to locate

important elements.

Following

Directions/Use

of Time and

Materials

Always on task, always

followed directions—

self-starter.

Usually on task,


needed some

guidance and

external motivation

to start.

Constantly off task

and needed

considerable

guidance/motivating

to start/finish.



did not ask for any

help and final



Comments:

Sub-category #16: Final Presentation CATEGORY DISTINGUISHED PROFICIENT NEEDS

IMPROVEMENT 1

NEEDS

IMPROVEMENT

2

Organization Information is

very well

organized and

presented in a

clear and concise

manner. All

necessary

information is

represented

Information is

organized and

presented in a

concise manner.

Most necessary

information is

represented

Information is

presented, but not

concisely. Most

information is

missing.

Information is not

well organized.

Little time or

thought dedicated

to planning is

evident.

Enthusiasm Facial

expressions and

body language

generate a strong

interest and

enthusiasm about

the topic in

others.

Facial

expressions and

body language

sometimes

generate a strong

interest and

enthusiasm about

the topic in

others.

Facial expressions

and body language

are used to try to

generate

enthusiasm but

seems does not

seem genuine.

Very little use of facial expressions or body language. Did not generate much interest in topic

being presented.

Comprehension Student can

accurately answer

almost all

questions posed

by classmates

about the topic.

Student can

accurately

answer most

questions posed

by classmates

about the topic.

Student can

accurately answer

a few questions

posed by

classmates about

the topic.

Student is unable

to accurately

answer questions

posed by

classmates about

the topic.

Preparedness Student is

completely

prepared and has

obviously

rehearsed.

Student seems

prepared but

might have

needed a couple

more rehearsals.

The student is somewhat prepared, but rehearsal was

lacking.

Student does not

seem at all

prepared to

present.

Speaks Clearly Speaks clearly

and distinctly all

the time and

mispronounces

no words.

Speaks clearly and distinctly all the time but mispronounces one word.

Speaks clearly and

distinctly most of

the time.

Mispronounces no

more than one

word.

Often mumbles or

cannot be

understood OR

mispronounces

more than one

word.

Content Shows a full

understanding of

the topic.

Shows a good

understanding of

the topic.

Shows a good

understanding of

parts of the topic.

Does not seem to

understand the

topic very well.

Format/Effects Professional

looking

Presentation was

primarily

professional.

Presentation was

somewhat

professional.

Presentation was

not professional.

Comments:

Sub-category #12: Budget Rubric CATEGORY DISTINGUISHED PROFICIENT NEEDS

IMPROVEMENT 1 NEEDS

IMPROVEMENT 2

Organization

Document is completely legible and well organized with clear headings.

Document is completely legible and well organized, but headings do not stand out. OR Line items are not well organized.

Document is legible but messy. It lacks organization and is missing headings. Line items may be categorized in the wrong places. Document does not appear to be a final copy.

Document is messy and illegible. There are no headings. Document is obviously a working copy.

Content

Contains costs of all expenses. All items that appear in the plan appear in the budget.

Contains costs of most expenses. Most items that appear in the plan are in the budget.

Missing half of the costs. 4-5 inaccuracies between budget, and plan.

Missing expenses/costs. Major inaccuracies between budget and plan.

Quotation & Design

All costs are supported by quotes from suppliers or backed up by research. well organized Design is well throughout; the budget has been used to its full potential.

Most costs are supported by quotes from suppliers or backed up by research. Thought has been put into the design, More detail could have been added to better match the budget.

Some of the costs are supported by quotes from suppliers or backed up by research. Budget has not been used to its full potential.

Less than half the costs are supported by quotes from suppliers or backed up by research.

Balance & Calculations, Formulas

Balance is completely accurate. Calculations are correct. EXCEL formulas are perfect.

Balance contains 2-3 inaccuracies. Calculations may be erroneous. EXCEL formulas are perfect.

Balance contains multiple inaccuracies. Calculations are not correct. EXCEL formulas do not work.

Does not balance. No calculations. No EXCEL formulas.

Following Directions/Use of Time and Materials


Usually on task, followed directions, needed some guidance and external motivation to start.

Constantly off task and needed considerable guidance/motivating to start/finish.

Always off task. Did not follow directions, did not ask for any help and final product is a result of a lack of motivation.

Comments:

Sub-category #7: Mailing List/Merge (Appeal Letter/Invitation) Rubric CATEGORY DISTINGUISHED PROFICIENT NEEDS

IMPROVEMENT 1 NEEDS

IMPROVEMENT 2

Data Source Table

Contains three columns (last/first, Phone, Address), all data is accurate, sorted, and consistently formatted.

Contains three columns (last/first, Phone, Address), all data is accurate and consistently formatted.

Contains three columns (last/first, Phone, Address), all data is accurate.

Does not contain all three columns or data is not accurate or formatted.

Merged Document

Document contains all required merge fields for the address, salutation and header. Letter is correctly merged and outputted.

Document contains most required merge fields for the address, salutation and header. Letter is correctly merged and outputted.

Document contains some required merge fields for the address, salutation and header. Letter is correctly merged and outputted.

Document contains some required merge fields for the address, salutation and header. Letter is not correctly merged or outputted.

Capitalization and Punctuation

Writer makes no errors in capitalization and punctuation.

Writer makes 1-2 errors in capitalization and punctuation.

Writer makes 3-4 errors in capitalization and punctuation.

Writer makes more than 4 errors in capitalization and punctuation.

Mailing Labels Complete, accurate recipient address. Addresses in correct positions.

Complete, accurate recipient address. Position may be slightly off.

1-2 errors in recipient address.

Addresses are incomplete and/or inaccurate.

Format Complies with all the requirements for a professional document.

Complies with almost all the requirements for a professional document.

Complies with several of the requirements for a professional document.

Complies with less than 75% of the requirements for a professional document.






Comments:

Sub-category #2: Calendar/Agenda Rubric CATEGORY DISTINGUISHED PROFICIENT NEEDS

IMPROVEMENT 1 NEEDS

IMPROVEMENT 2

Neatness and Organization

The spreadsheet/calendar has exceptional formatting and the information is well organized. It's easy to read.

The spreadsheet has attractive formatting and is somewhat organized. Data can be read and interpreted, but with some difficulty.

The spreadsheet is somewhat organized. Readability needs improvement, as there is great difficult in interpreting information.

The spreadsheet formatting and organization can be confusing to observer. Spreadsheet information is not readable.

Formulas The calendar content is well-developed and will correctly determine the needed information.

The spreadsheet formula(s) will correctly determine the needed information.

The spreadsheet formula(s) cannot be used to correctly determine the needed information.

The spreadsheet has no formula(s)

Titles, Labels and Headings

Contains appropriate information that clearly relate to the data displayed. Contains clearly labeled rows and columns that reflect appropriate calendar information. Updated a minimum of 5X in a two-week period

Contains a title that somewhat relates to the data displayed. Contains clearly labeled rows and columns, but the row-column organization was not completely thought out. Updated a minimum of 4X in a two-week period

Title is present at the top of the graph. Does not contain labels for some of the rows or columns, and spreadsheet shows some signs of disorganization. Updated minimum of 2X in a two-week period.

Does not contain a title. Does not contain any labels for columns and rows. Not consistently updated.






Comments:

Sub-category #9: Press Release Rubric CATEGORY DISTINGUISHED PROFICIENT NEEDS

IMPROVEMENT 1 NEEDS

IMPROVEMENT 2

Lead Lead is catchy. It makes the reader want to continue to the story. Is positive and specific. Uses strong, active verbs and short, simple words. Is focused, short and memorable

Lead entices reader to go to the lead to see if the story is worth reading. Contains strong, active verbs and short, simple words. Reader not drawn in immediately

Lead is either too long or too short. Lead is vague. Lead is cluttered. Reader is not drawn in at all

Lead has little or nothing to do with the story

Grammar & Spelling

Rules of grammar, usage and punctuation are followed Language is clear and precise; excellent sentence structure No spelling errors.

Contains two or three grammatical, punctuation and spelling errors Language is clear; good sentence structure

Grammatical, punctuation and spelling errors. Language is frequently unclear; no sentence structure

Multiple grammatical, punctuation and spelling errors Language is frequently unclear; no sentence structure

Quote Selection & Structure

Interesting & brief Ties into release material Advances "teaching" aspects Lead-in & transitions work well with quote Attribution is used properly

Does not have one of the five quote requirements

Does not have 2-3 of the five quote requirements

Has one or none of the five quote requirements

Format Release follows designated format guidelines Effective lead Profile is the appropriate length as described for the assignment Used client's letterhead Media contact info included & placed correctly

Release follows designated format guidelines Lead is effective Used client's letterhead Media contact info included, but not placed correctly Content is, for the majority, appropriate

Release lacks the designated format Ineffective lead Media contact info is not included Did not use client's letterhead Page number not included Content is questionable

Ineffective lead Inappropriate content Page number not included Media contact info not included Did not use client's letterhead

Comments:

Sub-category #15: Resume/Reference Page Rubric CATEGORY DISTINGUISHED PROFICIENT NEEDS

IMPROVEMENT 1 NEEDS

IMPROVEMENT 2

Presentation Format

Attractive balanced margins. Consistently formatted headings and sections throughout. Appropriate fonts and point size used throughout

Balanced margins. Somewhat consistently formatted headings and sections. Format identifies strengths and information. Appropriate font used

Somewhat balanced margins. Formatting of headings and sections somewhat sporadic. No variation in font or point size

Unbalanced margins. Headings and sections not formatted consistently. Fonts distract from readability.

Job Specific Information

All action phrases used to describe duties and skills. Information demonstrates ability to perform the job. Professional terminology used when describing skills.

1-2 duties/skills lack action phrases. Information indicated ability to perform the job. Some professional terminology used when describing skills

3-4 duties/skills lack action phrases. Some information indicates ability to perform the job.

5-6 duties/skills lack action phrases. Information does not clearly demonstrate ability to perform the job.

Resume Content

Heading, objective, skills, experience, and education, covered in detail. Extra information given to enhance resume

Heading, objective, skills, experience, and education covered in some detail. Some extra information given to enhance resume

Heading, objective, skills, experience, and education, covered with little detail. Minimum extra information given.

Missing: heading, objective, experience, or education. No extra information given.

Spelling and Grammar

No spelling or grammatical errors.

1-2 spelling and/or grammar errors.

3-4 spelling and/or grammar errors.

5 or more spelling and/or grammar errors.

References Page

Contains heading with complete contact information. Detailed information provided for each reference. Contains three or four references. Typefaces match resume template. References formatted attractively in a table with no borders. Exceptional and attractive formatting applied.

Contains heading with somewhat complete contact information. Somewhat detailed information provided for each reference. Contains two or three references Typefaces match resume template. References formatted somewhat attractively in a table with no borders. Somewhat attractive formatting applied.

Contains heading with some contact information. Minimum information provided for each reference. Contains one or two references. Typefaces do not match resume template. References formatted somewhat unattractively in a table with no borders. Somewhat unattractive formatting applied.

No contact information in heading. Little information provided for each reference. Contains one reference. Typefaces do not match resume template. References formatted unattractively in a table with no borders. Unattractive formatting applied.

Comments:

Sub-category #14: Reflection/Journal Rubric CATEGORY DISTINGUISHED PROFICIENT NEEDS

IMPROVEMENT 1 NEEDS

IMPROVEMENT 2


well organized and


and concise

manner. All

necessary

information is

represented

Information is

organized and

presented in a

concise manner.

Most necessary

information is

represented

Information is

presented, but not

concisely. Most

information is

missing.

Information is not

well organized.

Little time or

thought dedicated

to planning is

evident.

Content & Date Recording

Content and purpose of the writing are clear. Date is correctly written at the top right-hand corner of every page.

Content is inconsistent regarding purpose and clarity of thought. Date is inconsistently/ incorrectly written.

Content is incomplete. Missing date on all pages.

Content is unclear and doesn’t relate to purpose. Pages are missing.






Comments:

sophomore seminar course and assessment framework …x(1)a(xq7egw9f1... · 2020-03-28 · sophomore...

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