solvy math homework. love it
TRANSCRIPT
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Technology’s role in education is to amplify teachers’ abilities to teach. SOLVY extends teaching outside the classroom, connecting teachers and students with parents, tutors, and potential employers. Starting with math, then moving onto STEM and beyond.
SOLVY Vision and Purpose
Student-oriented resources depend on student motivation. Teachers don’t drive usage because: • Teacher can’t assign homework; • Students can’t “show their work”.
Tutoring resources lack immediacy: • In most cases, sessions have to be planned; • Even in the best cases, tutoring help is not
where homework is.
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SOLVY.com solution: • Self-practice and homework
with modern “show your work” input interface. Desktop version in place, mobile planned for 2015 – will enable homework on the move.
• Free homework and practice for all users.
• Full homework management suite in one place.
• Tutor connection and student collaboration links planned for 2015.
Teacher-oriented resources • Require purchase by school or teacher; • Don’t replace traditional homework, hence
are a drain on teachers’ time; • Antiquated input interfaces repel students; • Students still can’t “show their work”.
Existing Tools Are Not Great at Enabling Teachers and Students
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SOLVY in the Teaching Cycle
Teachers
Analyze homework to understand knowledge gaps
Teachers
Check homework
Students
Use peer and tutor help
Students
Do homework
Teachers
Assign homework
Teachers
Deliver a lesson
Teacher interface: • 5 mins to select
and give homework to a class,
• Each student can get a different set of problems within the same topic and difficulty.
Student interface: • Modern
formula, graph and table interface – no need to use paper,
• Can “show work”,
• Interest-based word problems,
• Relevant hints, • Can’t paste into
work or answer space.
Math engine: • Auto-checks
student’s results,
• Teacher can see how the student arrived at solution,
• Teacher can agree with machine’s grading suggestion or overrule it.
Available
Planned
Analytics: • Teacher gets a
report on the class and each student (progress, knowledge gaps, trajectory relative to reference group or point), can use the info to plan the next lesson.
Student collaboration and tutor capabilities: • Can connect to
peers, share screens with voice call,
• Can call instantly available tutor (for a fee) who will see student screen, with voice call.
Leave the teaching to the teacher.
SOLVY Interface: “Show Your Work”. Next – Homework on iPhone.
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vs.
SOLVY Business Model: Hub of Networks
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Teachers
Attracted by math homework engine, teachers drive student traffic
Tutors
Lower tutoring fees in return for tutor convenience (the Uber model)
Students Convenience of immediately available tutoring drives student usage and revenue
Referral system
Many teachers are tutoring or recommend tutors for their students
!
Teachers – Key Traffic Drivers – See SOLVY as “A Great Solution!”
Source: Teacher responses from a post-use survey by EdSurge. 6
Convenience( Control(
• “I!love!that!the!program!also!helps!students[…],!so!it’s!not!just!a!teacher;friendly!product.”!
• “Can!be!used!at!home!or!in!class”!
• “I’m!going!to!recommend!this!product!to!my!school.”!
• “We!have!limited!resources!that!aren’t!as!good!as!this!program.”!
Time(Savings( Student(Analy6cs(
• “Can!save!hours!of!Cme!while!giving!feedback!to!students,!and!helps!encourage!them!”!
• “It!makes!grading,!keeping!track!of!homework!and!student!progress!easy.”!
• “This!gives!me!a!level!of!granularity!that!I!usually!do!not!get.”!
• “An!excellent!homework!tool”!
Our Initial Market is Nearly $3B Deep, Grows @ 6.3% p.a.
7 Source: Global Industry Analysts; US Census Bureau; Education Market Research; SOLVY.com analysis
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67
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13
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$114B
Japan
Europe
Asia Pacific
Other
US
76%
24%
High School
2.46
2.14
0.89
2.86
$8.35B
Science
English
Other
Math Our initial target market
Global private tutoring market
US high school private tutoring market
How We Plan to Serve the Market
8 Source: Global Industry Analysts; SOLVY.com analysis
Proof of Concept Commercial Trial Expansion 1 Expansion 2 World Domination!
Time May – Aug 2015 Sep – Dec 2015 2016 2017 2018-
Published content
Partially Algebra 1
Complete Algebra 1
Geometry, Trig and Algebra 2 (2H 2016)
All of High School Math
Chemistry, Physics, Biology
Features Student & teacher interfaces – basic features
• Graph and table input interface
• Tutor interface • Data analytics • Content crowd-sourcing • Mobile apps + handwriting support
• Accreditation (Official recognition of test results) • Spanish + Korean
• Other languages
Addressable market: - Students
Friends and nerds 5m 10m >20m >25m
- Dollars 0 $0.7bn $2.2bn >$10bn > $ 25bn
Operating Plan for the Next 12 Months
9 Source: Global Industry Analysts; SOLVY.com analysis
Jun-Aug 2015 Sep-Dec 2015 Jan-Mar 2016 Apr-Jun 2016
Coding • Math engine for complete Algebra 1
• Graph and table input interface
• Geometry math engine • iOS app • Parent interface • Tutor connection • Word problem submit
form
• Trig math engine • Data analytics • Handwriting support
• Algebra 2 math engine • Android app • Word problem
submission lego-style
Promotion • Social media campaign via EdShelf, EdSurge
• Public contest for best word problems
• Teacher events: EdSurge (2), iNACOL,
• Social media campaign
• Teacher events: TCEA, SXSWEdu, CUE
• Social media campaign
• Teacher events: NCTM, ASU/GSV, ISTE
• Social media campaign
Team • Hire Curriculum expert • Convert Lead Developer
to full time contract • Hire Project Manager,
QA!
• Hire 2 iOS Developers, Front-end Developer, 2 Back-end Developers, Illustrator, Data security
• Hire Curriculum expert, Marketing, 2 Sales/Business Devt.
• Hire 3 Front-end Developers (incl. Android), 3 Back-end Developers
Other Draw key public legal agreements !
• Explore partnerships with textbook publishers, schools, corporations, exam boards
• Expand office
Budget $!113!k/month! $ 130 k/month $ 155 k/month $ 155 k/month
-40
10
60
110
160
210
260
310
360
Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Projected User and Revenue Growth
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Student Users, 000
2015 2016 2017
Teacher Users 80 250 500 1000 1000 2000 2800 4300 4300 5200
Algebra I, Graph and table interface
Geometry, Tutor
connection, iOS
Trigonometry,
Handw
riting
Algebra II, Android
Spanish, Korean
Sciences
Revenue$ 000 - 40 60 120 - 240 970 1400 - 1800
* No user growth and no revenue in Summer.
* *
The Team
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Entrepreneur. Launched a $2B company. Two recent profitable exits in 2013 (5x) and 2014 (���. Ex- part-time teacher.
Kimberly Carlton
Nikita Hertz (Enotov)
Evgeny Kartavchenko (+ team of 4 developers)
Runs back office of a family stone sculpting company. Ex-top executive at several non-profits promoting innovation and entrepreneurship.
Alexei Beltyukov
Launched social media payment system; social media exchange platform, 200k unique users in 2 months. Math tutor.
Led the Web Development team of 30 people at a web resource with 15m MAU.
The team also includes Advisory Board with an experienced Math teacher and an ex-Minister of Education.
Samara Aerospace University!
SOLVY – an Investment Opportunity in Underserved EdTech Segment
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• An integrated solution in high school math, SOLVY will draw a large audience and succeed commercially:
- Modern input interface, - Homework management features for the teachers; - Math content and tutor marketplace to drive and monetize traffic.
• Raising $1.8M to develop and promote the system (see operational plan).
• $100k committed by existing investors.
Alexei Beltyukov, [email protected]
Appendix
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So Far, No “Go-to” Resource for High School Math
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and other publishers
Input interface (formulas, graphs, tables)
Answer only Answer only Answer only Answer only Students can show their work as well as final answer
Homework management
Limited Can assign homework
Can’t assign homework
Can’t assign homework
Can assign unique homework to each student, give feedback
On-demand tutoring
Yes
Can any student use it?
Yes Need textbook code
Yes Yes Yes
Price of study resource per month
$50.00 ≈ $20.00 $10.00 Free Free
Price of tutoring n/a n/a n/a n/a $ 25 per hour
Marketing Strategy
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Target(Audience( Key(Message( Media(Channel(
Teachers! • Convenience,!saves!Cme,!gets!results!for!students!
• Extra!source!of!income!(tutoring)!
• Professional!conferences!• Edshelf,!Edsurge!• Teacher!forums!• Edmodo!
Students! • Get!beTer!grades!• Math!doesn't!have!to!suck!• On;demand!help!
• Social!Media!(Snapchat,!TwiTer)!• Video!game!ads!
Tutors! • Convenience!of!place!and!Cme!• Aggregated!demand!
• Professional!websites!• Referral!system!
Parents! • Improves!grades!• Saves!money!on!tutoring!
• Social!Media!(Facebook,!TwiTer)!• Offline!events!!
Key Teacher’s Interface Screenshots
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Student Dashboard Screenshot
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