solving education crisis for bottom of pyramid
DESCRIPTION
This presentation shares some highlights from the BoP report from PerspectfulTRANSCRIPT
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Solving Education Crisis for
70% of the India
This presentation shares some highlights from the BoP report from Perspectful
www.classmatrix.com
Context
• The Bottom of Pyramid (BoP) represents almost 70% of India’s population
o Is fast growing
o Greatest barrier to a promising future for them is better education
• Main target of several educational organisations
o NGOs
o Private institutions
o Government
o Ed Tech Solutions
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Challenges What are the challenges in addressing the BoP?
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Challenge 1
Entrepreneurs need to understand and address
needs of both the customer & beneficiary
Stakeholders with the most to gain or lose from education have no say in in purchasing decisions
SO
LU
TIO
N • Make beneficiary feedback visible to customers to
increase information and drive sales
• Involving beneficiary voices by measuring happiness and engagement levels, satisfaction rates etc.
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Who Really Is Your Customer?
Enterprises
Government
Schools
Teachers
Students
Private Schools
Teachers
Students
Parents
Students
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Challenge 2
Customers’ perceived needs are not solved
by education technology solutions
Customers find it difficult to quickly understand an entrepreneurs value proposition
SO
LU
TIO
N • Entrepreneurs need to create products and services
that address the problems of the beneficiary from a long-term perspective
• The solution needs to meet perceived needs of all stakeholders if it is to be successful
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Challenge 3
Value vs. Price
BoP customers are very price sensitive – they “expect more for less”
SO
LU
TIO
N
• Innovate on pricing for different segments
• Target the higher end of the BoP market
• Cross-subsidy approach where higher-income customers offset the small margins of the lower income customers
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The Problem
BoP customers often judge the quality of an education offering through tangible characteristics, e.g.
• Uniforms
• Teacher-to-pupil ratios
• Painted classrooms
… which do not necessarily improve learning
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Role of Impact Assessment for an NGO
If an NGO creating strong impact, is able to effectively measure quantitatively or qualitatively it’s impact, then
• The customer will be convinced, the beneficiaries can see the benefits, and the students will be the proof
• It will be a proof of concept to align the entrepreneurs value proposition and customers & beneficiary problem
• The impact can be used positively to market the product, and generate value in customers mind
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Status of Impact Assessment
• While both entrepreneurs and investors value the impact their product or service is making; there is a dearth of affordable impact measurement solutions available to support an enterprise’s claim that they are making an impact on learning.
• For larger entities like the government to adopt any emerging innovations, proof of impact will be absolutely imperative
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ClassMatrix helps in two key aspects
Learning Outcome Measurement
Impact Assessment
Track the true learning each student has undergone and the skills he/she has acquired
Visualisation of the analysis, graphs and reports of student performance across micro & macro levels
Test teaching methodologies / frameworks to determine what works best with a set of students
Compare learning outcomes to assess and evaluate interventions and the impact they create
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Contact Us
Abhishek Agarwal
Director Business Development
+91-97690 03072
Apurva Chaudhary
Manager Business Development
+91-98709 42768
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Download The Report http://perspectful.com/BoP_Education_Entrepreneurship_Ecosystem
_India_Perspectful_GIZ_April_2014.pdf