Bottom of Pyramid:Emerging Markets

Sponsorship Brochure

IBA 2016ICM

IBA 2016ICM

WelcomeOn behalf of the organizing committee, we welcome you to join IBAICM in 2016.

IBAICM 2016 will be hosted by the Institute of Business Administration’s Department of Marketing and will be held on 19-20 December at the University of Malaya Campus, Kuala Lumpur Malaysia.

About IBASince 1995, IBA has been termed the premier business school of Pakistan. Sixty years down the line, the institute remains dedicated to the task of imparting valuable education and work ethics to its students.

The institute has gone through major changes over these six decades in order to embrace a wider set of disciplines in its curricula. These changes have been made in order to respond to the requirements of the society, market and economy. They are also an outcome of associations forged with credible institutions, local and international and various stakeholders, prominent being the IBA Alumni. Infrastructural and technological advancements have been accomplished despite their expected share of challenges. The cumulative impact of these developments is that the IBA today provides a conducive environment to its students continuously enriching their academic pursuits with networking, entrepreneurial, cultural and experiential learning. The blend of these sure-footed steps has enabled a more wholesome environment of enlightenment.

IBA also encourages its students and faculty to develop a global perspective. In this connection, IBA has received accreditation from the South Asia Quality Assurance Systems (SAQS) and gained membership of various international and regional professional bodies, associations and networks. IBA has received accreditation from the National Business Education Accreditation Council (NBEAC), an HEC body. The Association to Advance Collegiate Schools of Business (AACSB), has assigned a Mentor to IBA pursuing the process of accreditation.

About IBAICM The first and second IBAICM was held in Karachi on May 2012 & 2014 respectively with the theme of "Contemporary Marketing Trends" and "The Changing Paradigms". Both were two-day conferences where researchers, practitioners, academics and experts from 16 different countries took part and graced the Conference with their knowledge. These conferences explored the progressions happening in different aspects of marketing and opened doors that present themselves for research and practice.

In keeping with this objective, this year’s conference aims to offer a platform for disseminating knowledge among stakeholders and facilitating the identification of best practices, in addition to providing lasting networking and collaborative research opportunities.

About IBAICM Corporate Meet - up The IBAICM Corporate Meet – up is a great opportunity for students and corporations to share ideas, get feedback and be inspired by guest speakers, discussants and fellow corporations. The short and intense meet-up is a pre-conference event to help students and faculty to contribute in IBAICM.

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IBA 2016ICM

Conference theme: “Marketing to the Bottom of Pyramid in Emerging Markets”While there are multiple scholars pointing towards the bounties of the ‘low hanging fruit’ in the form of BOP segments, there are others that have criticized the practice. For instance, Karnani (2007) has rejected the idea of inclusive capitalism proposed by C.K. Prahalad, where selling to the poor can be profitable for the firm on one hand and can tackle issues of poverty on the other. According to Karnani (2007), poverty can be alleviated only when people at the BOP are made producers rather than consumers.

Acknowledging the importance of BOP segments and the resultant opportunities as well as challenges, IBA Karachi is holding an international conference inviting research from academics across the globe. In addition to providing a platform for networking and an opportunity for national/international collaborative research, the conference will be an avenue for promoting research, disseminating knowledge among academics, and facilitating the identification of best practices for practitioners. The conference is being hosted by the University of Malaya and is set out to offer its participants an overall fruitful and engaging experience.

Complete call for papers can be downloaded from the website by clicking here

Panel speakersIn keeping with the conference theme, IBAICM 2016 brings together a panel of scholars who will talk about their view on Marketing in a post-disciplinary environment. Details of the panel composition will be circulated in due course.

Leading the panel will be Professor Syed Aziz ur Rab, Dr. Aziz is an expert in effectuation, a widely acclaimed rigorous framework for understanding the creation and growth of new organizations and markets.

Why you should sponsorAs sponsors of the IBAICM 2016 you have the opportunity to raise the profile of your company and expand your networks. Some benefits include:

Unique branding opportunities before, during and after the event

Direct contact with over 450 participants in pre event

Direct contact with over 150 delegates during the main event

Targeted marketing opportunities though display space and events

We have prepared a range of alternative ways that you can support and benefit from this conference. If you have other ideas that will make for a great conference experience for the participants we are happy to discuss.

Delegates and Participants demographicsOver 150 high-caliber delegates are expected to attend this event. Delegates comprise of marketing researchers, academics and practitioners From Malaysia, Pakistan, India and around the world.

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IBA 2016ICM

Platinum Gold Silver

2000 K 1500 K 1000 K

Address/Vote of thanks by Company Executive in Opening or Closing Ceremony Yes

Company’s Chief guest in the Opening Ceremony (Travel Provided) Yes Yes

Complimentary Conference Welcome Kit 8 4 2

Company Logo On Backdrop (ratio of IBA logos) 1 0.7 0.5

Honorable mention in vote of thanks Yes Yes Yes

Company logo on Bags & Volunteers shirts Yes Yes

Standees in Auditorium Foyer 6 3 2

Standee at Parallel Sessions 4 2 1

Company’s logo on Social Media Accounts & Website Yes Yes Yes

Promotion Material in Conference Folders Yes Yes Yes

Company’s product sampling during conference days Yes Yes

A/V Advertisements during breaks/lunch 20 Mins 10 Mins 5 Mins

Company Brochure in Conference Bags Yes Yes Yes

Sponsor Profile in Conference Proceedings Yes Yes

Company’s stall and logo in ICM pre-event in Pakistan Yes Yes

* Prices are quoted in Pakistan Rupees (PKR)

Conference promotionA comprehensive communications plan has been developed to promote the conference. This plan includes:

Email ‘blasts’ promoting the program and key dates

A website with all the information delegates may seek

Reciprocal website links – all conference sponsors, exhibitors and partners are invited to include the website as a link to maximize exposure

Print material to stimulate interest and promote major aspects of the conference

VenuesConference: University of Malaya, Kuala Lumpur Campus, Malaysia

Pre-event: Institute of Business Administration, Karachi, Pakistan

Major sponsorship opportunities

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IBA 2016ICM

Additional Sponsorship PackagesTrack Sponsor: PKR 400KBenefits Include: Acknowledgment by track chair, inclusion of logo on title slides at start of session, company logo in conference program and on conference website, acknowledgement as sponsor of best track paper and the opportunity to place company banners and marketing materials in the session rooms.

Display Space for Trade Exhibition: PKR 200KBenefits Include: Display space in one of the delegate interaction areas (e.g., where refreshments are served), inclusion in sponsors “passport” maximizing interaction with delegates, acknowledgement in conference programs, company name and logo on conference website and electronic proceedings, two full registrations to pre event, welcome function and refreshments, opportunity to provide brochure or sample to delegates. Display space will be allocated at a later date when all the exhibition applications have been received. Display material will be at sponsor’s own cost.

Keynote Sponsorship: PKR 500KSponsorship of keynote speakers coming to the main conference in Kuala Lumpur, Malaysia

Benefits Include: Inclusion of logo on title slide and opportunity to place signage in the keynotes address, acknowledgement by conference chair, acknowledgement as Keynote sponsor in conference program, company logo on conference website, opportunity to personally meet with the keynote speakers and a ticket to attend the welcome reception.

Opening Ceremony at IBA, Karachi: PKR 450KBenefits Include: Opportunity to display signage at the function venue, acknowledgement as sponsor in conference program (hard & electronic versions), company name and logo on conference website (with link to own website), two tickets to attend the opening ceremony with IBA students and faculty, opportunity to provide brochure to each attendee.

Conference Cultural Dinner: PKR 750KBenefits Include: Opportunity to display signage at the function venue (Pullman Hotels, Kuala Lumpur), acknowledgement as sponsor in conference program (hard & electronic versions), company name and logo on conference website (with link to own website), two tickets to attend the conference dinner, opportunity to provide each dinner guest with a branded gift.

Sponsored Sessions: PKR 550KBenefits Include: Inclusion in the program of individually designed keynote session, for example “How to publish your paper in journals?” The branded (including sponsor’s name) sessions will be promoted within the IBAICM printed schedule (program timeline). This allows you to share your expertise and engage with delegates. Topics needs to be approved by the organizing committee.

Writing pads, pens, participant’s diary, bags and t-shirts: PKR 600KBenefits Include: Opportunity to reach delegates directly by supplying delegates with these conference souvenirs. These must be approved by the committee.

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IBA 2016ICM

Terms and Conditions1. In the event of withdrawal of sponsorship, please be advised that unless that particular area of

sponsorship is resold, the conference reserves the right to retain the payment received.

2. All costs associated with advertising, display space, printing, branded gifts (and such costs incurred with sponsorship) are to be covered by the sponsor. If in doubt please contact Manager IBAICM to discuss.

3. Multiple sponsors may be accepted into different tiers.

4. Verbal bookings are not accepted.

5. To secure your sponsorship, please write to us with your preferred sponsorship package(s) to saashraf@iba.edu.pk

Sponsorship ContactMr. Syed Arsalan Ashraf

Manager IBAICM 2016

Institute of Business Administration, Karachi

University Enclave, Main University Road

75850 – Karachi, Pakistan

Ph +92 21 111 422 422 ext: 2634, Mobile; +92 300 3780 132

Email: saashraf@iba.edu.pk

Thank you for your support of IBAICM 2016. We look forward to working with you.

IBAICM 2016 SecretariatUniversity Enclave, Main University Road

75850 – Karachi, Pakistan

www.ibaicm.iba.edu.pk (IBAICM 2016)

(IBAICM 2014) (IBAICM 2012)

Advertising and Promotion Chronic Resource Shortage Competition – Branded and Unbranded

Consumer Behaviour Corporate Social Responsibility Cross-Cultural Studies

Digital Marketing Entrepreneurial Marketing Ethical Marketing

Green Field Marketing Infrastructure and Distribution International Marketing

Marketing Analytics Marketing – General Market Policy

Market Strategy New Model Expansion New Product Development

Packaging – the new SKU Pricing in Emerging Markets Product & Design

Social Marketing Social Media Marketing Socio Political Governance

Supply Chain Management The New Rural Consumer Women Entrepreneurship

Tourism and Marketing Marketing Communication Climate Change and Marketing

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Conference Tracks