Media kit

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Launched in the spring of 2016 at the forefront of the international lifestyle magazine sector, it portrays the vibrant cultures of Latin America and Spain, by bringing together contemporary art, fashion, architec-ture, design and literature under an international lens. Although its cultural identity is clearly Hispanic, with a stable of international contributors producing quality content in both Spanish and English, Solar is a creative platform with worldwide readership and transnational relevance. Solar's aim is to create a pub-lication that is a visual reference and editorial authori-ty for both Spanish and non-Spanish speakers alike. As a mouthpiece and a medium for the growing market in Latin America and the recovering economy in Spain, Solar is also instrumental in introducing in-ternational luxury brands and design houses to a new demographic, whilst at the same time being a vehicle to champion and export Spanish and Latin American talent.

Comenzamos...

SOLAR is an innovator in the field of publishing and the first pan-Hispanic publication for men and

women, conceived in Spanish and aimed at global distribution.

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IGOR RAMÍREZ GARCÍA-PERALTA

Egalitarian in spirit and luxuriant in content, Solar's bold voice cultivates the best in Spanish editorial and in-cludes full versions of all texts in English in the back pages. Solar is both sophisticated and provocative, with an open, authoritative voice. Across all creative dis-ciplines, readers of Solar are given new insight and appreciation for the Spanish-speaking world’s cultur-al depth and diversity. Published biannually, Solar is aimed at quick-witted, curious and fashion-forward men and women around the world. With headquarters in Madrid and New York, and an extensive network of collaborators in the Americas, Solar spotlights the thriving talent and vision reshap-ing both Latin America and Spain, and celebrates the richness and range of their particular youth cultures. It does this by concentrating on exclusive interviews, topical features, leading fashion and powerful, opin-

ion-lead journalism with a timely voice. Solar empowers new talents by establishing a dia-logue with some of the greatest forces in the contemporary art world, as well as the fashion and design industries. At its heart, Solar aspires to challenge and change the perception of Latin America, whilst strengthening the position of Spain.

Editor-in-chief and founder

SOLAR is a forward-looking source for artfully curated content, designed to inspire a sense of urgency in its readers with stunning imagery and

high-brow journalism.

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As a vehicle to champion and export Spanish and Latin American talent, Solar is designed to be a space of exchange between Latin cultures and the rest of the world that ultimately challenges their perception of one another. Its primary intention is to provide the same critical and creative point of reference for both Spanish and non-Spanish speakers alike.

The Spanish coined the phrase “The empire on which the sun never sets”, which not only

represents SOLAR’s pan-Hispanic philosophy, but also its worldwide network of top-tier contributors working tirelessly to produce exclusive, innovative

and inspiring content.

Philosophy

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The magazine’s audience also consists of those with a high level of disposable income. Solar readers are fash-ion-conscious, discerning customers who appreciate TXDOLW\� DQG� KDYH� DQ� H\H� IRU� WKH� ÀQHU� WKLQJV� LQ� OLIH��making them an ideal target market for luxury adver-tisers. Whilst Solar's aim is to reach as many readers as possible, its core reader base are creative profession-als in the ABC1 socio-economic group and the Latin American demographic who have recently enjoyed rapid economic growth.

SOLAR readers include established and up-and-coming tastemakers in the art world

and the creative industries.

Circulation per issue: 30,000 (aiming at 60,000 within the first year)Publication frequency: biannually (March and September)Gender: men and womenAge: 20-55 years old (focus 30-45)Languages: Spanish and EnglishSocio-economic group: ABC1 Interests: – art

– architecture – design – fashion – travel – music – current affairs – politics

Readership

READER DEMOGRAPHIC

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USA 23,5%Spain 22,5%Mexico 20%UK 4%Italy 4%Panama 3%Colombia 3%Portugal 3%Chile 2%France 3%Perú 2%Argentina 2%Germany 2%Sweden 1%Brazil 1%Japan 1%Korea 1%Taiwan 1%Singapore 1%

INTERNATIONAL DISTRIBUTION

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• Some countries in Latin America have enjoyed Asian-style growth averaging 6.4% a year in 2003-13.• Latin America’s economic growth will only in-crease in its upward trajectory in 2015, driven by coun-tries such as Brazil, Colombia, Chile and Mexico. • The Spanish economy will grow faster than ex-pected, and create as many as 350,000 jobs in 2015, this highlights the country’s transformation from a crisis-ridden European laggard to one of the fast-est-growing economies in the eurozone.• Luxury executives have been taken aback when WKH\�ÀQG�RXW� WKDW� WKH�QXPEHU�RI�PLOOLRQDLUHV� LQ�RLO�rich Colombia already outnumbers those in either Saudi Arabia or the United Arab Emirates (according to Credit Suisse’s 2013 Global Wealth Databook).• In 2014, Dolce & Gabbana’s opened three stores within a year in Mexico, whilst Prada inaugurated two Prada boutiques within a mere week in the same FRXQWU\��6DLQW�/DXUHQW�LV�VDLG�WR�EH�SODQWLQJ�D�ÁDJVKLS�there this year and the domino effect will no doubt continue thereafter.

Spanish is spoken in 23 countries by approximately 442 million people. In the U.S. alone,

Spanish is the primary language spoken at home by 38.3 million people aged five or older.

Financial context

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Igor is Editor of Harper’s Bazaar ART en Español since its inaugural issue in 2014. He is also Art Editor-at-Large for NOWNESS, where he has created the concept for videos with contemporary artists and designers such as Ragnar Kjartansson, Christian Rosa, Assume Vivid Astro Focus and Barnaba Fornasetti. He is current-ly developing a new video series for NOWNESS on the world of collecting, featuring some of the most

prominent art patrons, such as Fran-cesca von Habsburg, Eugenio López and Dakis Joannou. He curates inde-pendent art projects and creates both editorial and video content for brands in Europe and Latin America.

IGOR RAMÍREZ GARCÍA-PERALTAEditor-in-Chief and Founder

Team

Michaela was CR Fashion Book - Senior Fashion Editor. She worked alongside Carine Roitfeld over the span of 8 years and most recently for 4 years in the devel-opment and launch of her self titled magazine. She GHÀQHG� WKH� ODQGVFDSH� RI� GHVLJQHUV� DQG� VSHDUKHDGHG�the creation of a series where young designers appear alongside big houses such as Armani, Chanel, Chris-tian Dior, etc. Michaela was responsible for all online fashion content and represented the magazine in the market, working closely with designers. Michaela

has participated in visual cam-paigns for Chanel, Christian Dior Parfums, Louis Vuitton, Max Mara, Mercedes Benz, Tom Ford, Givenchy, Porsche Design, Diane von Fursten-berg, David Yurman and Vion-net, among others.

MICHAELA DOSAMANTESFashion Director

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Solar's Creative Director, Alex Wiederin, works from his New York-based creative think tank and design agency, Buero New York, which creates cutting-edge magazine layouts, advertising campaigns, packaging, books, websites and branding for high-end interna-tional brands in fashion, beauty and design. Alex Wiederin has previously served as Creative Director of Italian Elle, AnOther Magazine and Vogue

Hommes International, among others. He is currently Executive Design Director of Town & Country Magazine. Now, he is bringing his wealth of expe-rience to Solar.

CREATIVE DIRECTIONAlex Wiederin at BUERO NEW YORK

Team

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ANGELO FLACCAVENTOELSA FERNÁNDEZ-SANTOSHANS ULRICH OBRISTIÑIGO MANEIROKATHARINA SCHENDLLIAM ALDOUSOSCAR URIELPACO PINTÓNPEDRO CANICOBASANTIAGO RODRÍGUEZSVEN SCHUMANN

BJORN IOOSSBON DUKEGORKA POSTIGOHORACIO SALINASIRINA GAVRICHJESSE JENKINSLUIS SANCHISMARILOU DAUBEMATTHEW SPROUTMAXIME BALLESTEROS PAUL MAFFITODD EBERLE

WRITERS

PHOTOGRAPHERS

Solar has a very strong visual identity, but it's also a text-rich magazine in which some of the world’s most renowned journalists and photographers are able to express their opinions. Solar's contributors provide modern, incisive sto-ries and features that present progressive views of art, fashion, design, architecture and current affairs. The calibre of this team – who are by no means exclusive to the Spanish speaking world – positions Solar as a pioneering force. All texts are printed in English at the back of the magazine.

Contributors

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Solar�HQJDJHV�LQ�D�JHQUH�GHÀQLQJ�GLDORJXH�DERXW�IDVKLRQ�and beauty in printed media, appealing to a broad au-dience as well as fashion-insiders. The tone is considered, subversive and entertain-ing, celebrating the past, present and future of the fashion industry. Our fashion features focus on storytelling, con-textualizing big names and emerging talent to ensure exclusive content, and guarantee Solar's particular view.

Fashion

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Contemporary art is a cornerstone of Solar. With fantastic connections in the art world and access to the studios of some of today’s top artists, Solar� RIIHUV� H\H�RSHQLQJ� DUWLVW·V� SURÀOHV� DQG� H[FOX-sive, in-depth coverage of contemporary art. Besides DUWLVWV�LQWHUYLHZV�DQG�SURÀOHV��WKH�PDJD]LQH�LQFOXGHV�specially commissioned art works. Each issue is accompanied by a limited edition work made in collaboration with a celebrated contem-SRUDU\�DUWLVW��$� VSHFLÀF�QXPEHU�RI� FHUDPLF� WLOHV� DUH�available exclusively for Solar subscribers, turning both the magazine and the works into a collector’s

item, whilst providing further incentive to buy a Solar subscription.� 2XU� ÀUVW� LVVXH� IHDWXUHV� FRPPLVVLRQHG�ZRUN�by Mexican artist Jose Dávila, whose latest shows include The Lightness of Weight, at Sean Kelly gallery in New York and Actos Tectónicos de Duda Y… at Travesía Cuatro in Madrid.

Art

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The Design, Architecture & Travel section of the magazine is clearly differentiated from the rest of the publica-tion and features an internal cover. It includes travel stories with an architectural focus, interviews, per-VRQDO�QDUUDWLYHV��SURÀOHV�RI�GHVLJQHUV�DQG�D� UHJXODU�feature on iconic buildings in Latin America. Daniel Rauchwerger and Noam Dvir from Har-vard Design Magazine are Design and Architecture Editors for Solar.

Design, architecture

& travel

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Boasting an impressive pool of creative contributors, Solar has access to some of the most talented artists, ÀOPPDNHUV�DQG�FLQHPDWRJUDSKHUV��ZKR�ZLOO�EH�FRP-missioned to create an exclusive range of stunning content for the magazine’s website.

Video content

CLARA CULLEN (AR)DIANA KUNST (ES)MARTIN RIETTI (AR)ALEXIS ZABE (MX)NATHALIA ACEVEDO (MX)

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Social media

Solar's social media campaign develops a recognizable visual and editorial presence online in order to pro-mote its content across all platforms, especially those that are image-driven such as Instagram and Tumblr. A clear visual identity is created for each of

Solar's content categories, and our online pres-ence encourages daily engagement and reactivi-ty across all of Solar's media channels.

IGOR RAMÍREZ GARCÍA-PERALTAEditor-in-chief

igor@solarmag.es

ALEX WIEDERIN at BUERO NEW YORKCreative director

401 Broadway, Suite 900Antje Erasmus (Art Director):

antje@buero-newyork.com+1 212 366 1004

MICHAELA DOSAMANTESFashion director

michaela@solarmag.es

GERALDINE POSTEL at OUTCASTS INCORPORATEDAssociate Publisher

geraldine.postel@outcasts-incorporated.com

Contact

HUMBERTO MOROArt Editor-at-Large

humbertomoro@gmail.com

16WINTER 2015

17WINTER 2015

Rate Card and Print Advertising Specifications

Rate Card

Page € 9,000

Double page spread € 14,000

Page facing editor’s letter (first single page) € 10,000

Page facing contents/ contributors/ masthead € 10,000

First DPS (double page spread) € 16,500

Back cover - C4 € 18,000

Facing C3 / Inside back cover 4 color € 9,000

Cover gatefold (production not included) Price upon request

Scent strip price upon request

Custom insert price upon request

RATE CARD

Advertising Specifications SINGLE PAGE

Trim/ Final size: 210 mm (w) x 279 mm (h)Bleed: 216 mm (w) x 285 mm (h)

Live Area: 200 mm (w) x 269 mm (h)

SPREADTrim/ Final size: 420 mm (w) x 279 mm (h)

Bleed: 426 mm (w) x 285 mm (h)Live area: 408 mm (w) x 267 mm (h)

NOTE

Perfect alignment of type or design across the gutter of two facing pages cannot be guaranteed.

SAFETYAll live matter/text must be 6mm from trim on all sides.

Minimum size knockout type should be 8 point.Please include crop marks. Crop marks need to sit outside bleed area.

FILES

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https://www.dropbox.com/request/gICZNezmPKZA9UGIqatv For questions please contact Ronit Avneri via email ronit@buero-newyork.com

HARD COPY PROOFS$OO�GLJLWDO�ÀOHV�PXVW�EH�DFFRPSDQLHG�E\�D�KDUG�FRS\�SURRI��:H�WDNH�QR�UHVSRQVLELOLW\�IRU�WKH�SULQWHG�UHVXOW�RI�ÀOHV�

submitted ZLWKRXW�KDUG�FRS\�SURRI��3URRI�PXVW�EH�JHQHUDWHG�IURP�3')�VXSSOLHG�DQG�EH������RI�ÀQDO�VL]H��3URRI�DQG�3')�ÀOH�VKRXOG�LQFOXGH�$GYHUWLVHU��3XEOLFDWLRQ��,VVXH�DQG�&RQWDFW�,QIR�

Send hard copy proofs to: Buero New York, Suite 900, New York, NY 10013 (Attn: Ronit Avneri) Phone: 212 366 1004

AD MATERIAL DUE DATEAutumn/Winter 2017 Issue: -XO\�����������&RQÀUPHG�$GYHUWLVHUV�

July 29, 2016 (Creativity)

AD SPECIFICATIONS