soho prospecting profile

History and Mission

Staff Background

Infrastructure

Services & Capabili

Business ProcessesBusiness Processes

Client Profiles

Development Assum

Comparables

SOHO Prospecting OverviewSOHO Prospecting Overview

n

ties

ss

mptions


SOHO Prospecting Output– Designates that all S

aimed at Internet co

Founded in 2002 onexperience– Dale DeHart – Presi

Our values are that k ti i imarketing service is

quantifiable results.

SOHO Prospecting’SOHO Prospectingcompanies increasethrough excellence execution focused o

History, Values, and MissionHistory, Values, and Mission

= Search-Optimized, High-

SOHO products and services are mpatibility

n over 40 years of industry

ident

ultimately the measure of any th bilit t ds the ability to produce

’s mission is to help growings mission is to help growing e market share and revenues in market strategy and


on search-optimized technology.

Marcom DevelopmeMarcom Developme

Program Manageme

G hi D i NGraphic Design – N

Copywriting – Rebe

Search Optimization

Search Optimization

Programming – Rod

Key StaffKey Staff

ent – Chris Napolitanoent – Chris Napolitano

ent – Erik Griffin

N th li G ll iNathalie Gallmeier

ecca Wicks

n – John Park

n – Priscila Ramos

drigo Kammer


Senior expertise in f– Company Branding– Web Development– Internet MarketingInternet Marketing– Internet Advertising

Marketing experiencg– Technology– Retail– Finance– Finance– Medical– NPO

Staff BackgroundStaff Background

four areas

and PR

ce across multiple industries– Municipalities– Agriculture– LegalLegal– Insurance– Construction


Offices: Glenn Drive building ac

Phase-based Projects– Each project is broken down into

review and provide input each s

Protected Electronic Assets– Internal Development Servers: W– External Hosting Service: on-sit– External Hosting Service: on-sit

redundant networks to prevent o– Internal Documents: backup da

secure offsite medium– LAN is behind a firewall and com

tunnel

Protecting Physical AssetsProtecting Physical Assets– Secure building: access and mo– Document shredding services

InfrastructureInfrastructure

cquired 2006

o individual phases that allow the client to step of the way

Windows & Linuxte backups off-site backups and multi-te backups, off-site backups, and multi-outagesaily to an internal location and stored to a

mmunications are through a VPN secure

onitoring


Corporate Brand– Corporate Logo/M– Collateral

Web site Develop– Designg– Content– Programming

Internet Marketin– Search Optimizap– Paid Inclusion (P

Services & CapabilitiesServices & Capabilities

ingMessaging/Positioning

pment

ngation (SEO)( )PPC)


Corporate Logos– Images, icons, text, and

business at a glance

Collateral– Develop the materials np

and establish credibility

Primary Visual PositioninCorporate Name/Logo/– Corporate Name/Logo/

– Stationery Products

“SOHO Prospecting has been invaluable to uoversight. Their professionalism, insight, and tdevelop our new image have been exceptionaldevelop our new image have been exceptional

Michael Mc

Corporate BrandingCorporate Branding

d design elements that communicate your

needed to communicate your message y gy

ng/Taglines/Taglines

s in providing design and branding turnaround time in helping us ”


.

cGrath, CPA, Financial Advocates

Graphic Design– First step to dramati

Website Developme– See a site come to l

Website ProgrammiCustomized function– Customized functionyour content (e-com

Search-optimized CSearch optimized C– SOHO Prospecting

Hosting Servicesg– Quick load times, m

server settings, back

Website DevelopmentWebsite Development

c impact

entife with functioning navigation

ingns that allow users to better accessns that allow users to better access

mmerce, forms, etc…)

ContentContentdevelops SEO engine-friendly

assive disk space, search-optimized k up protection, and 24/7 support


“I had been pursuing web site development for aboumeet my needs. But SOHO's did! They worked withd l t f th b it d t d th tdevelopment of the web site, and turned the concept outstanding one and I recommend them very highly!

Bob Scudder, Las

Website DevelopmentWebsite Development

t a year. All the other proposals I received didn't h me to determine the best way to approach

i t lit Th k t SOHO th b it i


into reality. Thanks to SOHO, the web site is an ”

s Posas Riviera Apartments, Camarillo, California

Search Engine Opti– Get better placemen

engines’ natural/orgearn)

Pay-Per-Click Adve– Maximize the keywo

settings of your PPCsettings of your PPCyou pay)

PromotionPromotion– Internet Press Relea

take advantage of SIndustry Directories:– Industry Directories:relating to your spec

– SOHO Prospecting wnew methods as thenew methods as the

Internet MarketingInternet Marketing

mization (SEO)nt for keyword searches on top search anic listings (these are the listings you

rtising (PPC)ords, bids, creative text, and campaign C ads (these are the listings fo whichC ads (these are the listings fo which

ases: communicate your message and SEO benefits

get listed correctly with directories get listed correctly with directories cific industrywill research, evaluate, and implement

ey become available


ey become available

Web Design

Development Procewith the first step bedesign.

Alpha Phase consisfunctionality develop

Beta Phase consistsl ti f d t bpopulation of databa

testing team.

Pre production is prPre-production is pr

Business ProcessesBusiness Processes

esses are step-wise constrained eing architecture and conceptual g

sts of programming and pment.

s of content application and Thi i l b tases. This may involve a beta-

rimarily final QA and bug testing


rimarily final QA and bug-testing.

CalAmp Corp.– Corporate technology– $150M Publicly Held – Site upgrade and con

Tempest Telecom STempest Telecom S– Corporate Technolog– $25M Privately held c

I d t l– Image update, logo,

HSsegue– Homeschooling sociaHomeschooling socia– Branding, web develo

Gold Coast Transit– Ventura County Publ– Updated branding, w

Client ProfilesClient Profiles

y siteCorporation

nsolidation of acquisitions

olutionsolutionsgy sitecompany based on Somera

t l b itcorporate colors, website

al networking siteal networking siteopment, Internet Marketing

lic Transit Agencyweb development


www.solarelectricals– Southern California

www.cataneselegal– Business Law Firm

www.globalpwr.comProvider of Power G– Provider of Power G

www.cunninghamle– Estate Litigation Law– Estate Litigation Law

www.truenorthleade– Nationally Known MNationally Known M

Client ProfilesClient Profiles

systems.comSolar Installer

.com

mGeneration EquipmentGeneration Equipment

gal.comw Firmw Firm

ership.comanagement Consultancyanagement Consultancy


soho prospecting profile

Documents

t soho

missionsoho prospecting

s soho products

soho th web site

soho prospectings mission

web site development

d i n th li g ll

g architecture