Social Media forSocial Media forSocial Media for Social Media for Social GoodSocial GoodSocial GoodSocial Good

Robbin S. Jones, Kristina Gawrgy, and Kimberly Steimel

NAEYC

www.naeyc.org

IntroductionIntroduction

• What is Web 2 0 An a• What is Web 2.0 Anyway

• Why it’s relevant, especially right now

• What Social Media Taught Us

• Facebook

• Twitter

First Things FirstFirst Things First

• Website URL on e er comm nication?• Website URL on every communication?

• Help users find your website in search engines

• Tell your story through social media such as Facebook, Twitter, Youtube

Reality CheckReality Check

What WeWill CoverWhat We Will Cover

• What is Web 2 0 anyway• What is Web 2.0 anyway

• Why it’s relevant, especially right now

• What Social Media taught us

• Facebook

• Twitter

Our Definition of Web 2 0Our Definition of Web 2.0

It’s about people wanting to be seen and heard.  And to connect with othersAnd to connect with others.

The Official DefinitionThe Official Definition

“Web 2 0 is a li ing term describing changing“Web 2.0 is a living term describing changing trends… It does not refer to an update to any technical specifications but to changes in thetechnical specifications, but to changes in the 

ways (people) use the web.”

( )1.0 (launch and walk away)

2.0 (engagement)

What WeWill CoverWhat We Will Cover

• What is Web 2 0 an a• What is Web 2.0 anyway

• Why it’s relevant, especially right now

• What Social Media taught us

• Facebook

• Twitter

Especially Relevant Right NowEspecially Relevant Right Now

• It al a s pa s to listen• It always pays to listen

• Credibility is our most enduring asset

• Charities are outpacing the business sector in social media

• Web 2.0 campaigns are cheaper, but require passionate people to make them successfulp p p

Things to Remember When Money is Tight

• Don’t c rl into a fetal position• Don’t curl into a fetal position

• Set realistic goals

• Don’t abuse your existing users/members

• Get online todayy

• Don’t be nervous

We are NOT the best messengers

• 76% of sers are moti ated b friends and• 76% of users are motivated by friends and family who are already members

• It’s Okay to relinquish control of the message

• Members are experts at knowing how to speak about your cause to their friends and family

5 Essential Human Needs at Work Here

1 To be HEARD1. To be HEARD

2. To be CONNECTED

3. To be part of something GREATER THAN THEMSELVES

4. The security of TRUST

5 To feel HAPPY5. To feel HAPPY

Being HeardBeing Heard

Being seen and connectedBeing seen and connected

HappinessHappiness

…people who give [to charity/community] often p p g [ y/ y] freport feelings of euphoria, which psychologists 

have referred to as the “Helper’s High.”f p g

So why does NAEYC care about Web 2.0?

• it’s gro ing fast• it’s growing fast

• it is powerful – relationship and conversation based

• Its word of mouth on steroids

• the price is right

Nonprofit Leading the Way in Social Media

Still outpacing the business world and academiaStill outpacing the business world and academia

• 89% reported using at least one form of social media

75% t th it th I t t f b t• 75% report they monitor the Internet for buzz, posts, conversations and news– This compares with 54% of colleges and universities and– This compares with 54% of colleges and universities and 60% of the Fortune 500

• 45% responded that social media is very important p y pto their mission and fundraising strategy.

Source: University of Massachusetts Dartmouth Center for Marketing Research

What WeWill CoverWhat We Will Cover

• What is Web 2 0 an a• What is Web 2.0 anyway

• Why it’s relevant, especially right now

• What Social Media taught us

• Facebook

• Twitter

Raise Your HandsRaise Your Hands

• Who heard of Facebook and• Who heard of Facebook and Twitter?

• Who has a Facebook page?

• Who has a Twitter account?

• Who is a fan of NAEYC Facebook?

• Who follows NAEYC on Twitter?Twitter?

Facebookf b k /www.facebook.com/naeyc

What is Facebook?What is Facebook?

• Facebook allow easy sharing of content –Facebook allow easy sharing of content thoughts, news articles, photos, videos and much more!F b k i f i l d• Facebook is seen as more professional and reliable than MySpace.

• Facebook recently announced that they’ve• Facebook recently announced that they ve reached more than 300 million active members. About 100 million people log-in at least once a day.

• The fastest growing demographic is 35 years old and olderold and older.

Groups vs. Fan pages

• Groups versus Fan pagesp p go Groups are for fostering member-to-member

collaborationFan Pages are the best way to broadcast messageso Fan Pages are the best way to broadcast messages to your fans if you are a business, organization, public figure or other entity.

• As Affiliates you can have both, but we recommend creating Fan pages as the best way to get your messages outmessages out.

• As a member or teacher, we'd recommend you find both types of pages to be connected with.Y 'll t th t f NAEYC f• You'll get the most from NAEYC from our fan page: www.facebook.com/naeyc

Why did NAEYC Start a F b k f ?Facebook fan page?

• Our presence was already on Facebook, soOur presence was already on Facebook, so we wanted to make sure we joined the conversation already happening.NAEYC l d di l h• NAEYC also wanted to directly reach current and potential members, teachers, parents and families and the general publicfamilies and the general public.

• It’s a great place to share the latest NAEYC announcements and content.

• We wanted to connect in a new way around events, photo sharing and other media.

NAEYC Facebook StatisticsNAEYC Facebook Statistics

• 7 409 fans on Facebook (as of 11/17/09)7,409 fans on Facebook (as of 11/17/09)• 92 % female• Top Countries: US, Canada, Singapore,Top Countries: US, Canada, Singapore,

Puerto Rico, Philippines, and Indonesia.• Top Languages: English (US), Spanish, p g g g ( ), p ,

English (UK), Bahasa (Indonesia), Islenska (Iceland), and Portuguese

• All stats from the Facebook Insights page

Facebook Insights

Why should you connect with NAEYC F b k?NAEYC on Facebook?

• Fan page allows you to get real timeFan page allows you to get real time updates from NAEYC when we have anything to share.y g

• It allows you to have at two-way conversation with NAEYC about your ytopics of interest.

• Fan page include all of our major announcements and connects you to important information on our website. You won’t miss a thing!!

Making Facebook More P f i lProfessional

• Set up a “professional list” under your• Set up a professional list under your friends section.

• Go to privacy settings and limit access ofGo to privacy settings and limit access of those people. Limit your photos, wall posts, etc.posts, etc.

• This will do wonders to separate your professional and personal life, while also p p ,giving you just one account to manage.

Making Facebook More P f i lProfessional

• Join other Facebook groups and fan pages to• Join other Facebook groups and fan pages to network and find out more about your interest or career paths.p

• If a group or fan page hasn’t posted in over a week, then they probably aren’t worth your titime.

• Remember – You are a professional and you should show your professional side whenshould show your professional side when leaving comments on Facebook pages and groups.g p

Affiliates – Who’s active?Affiliates Who s active?

• We at NAEYC are very happy to see so• We at NAEYC are very happy to see so many of our local and state affiliates embracing Facebookembracing Facebook.

• Virginia, Illinois, Florida, Delaware Valley, Pennsylvania, Houston Area, Georgia,Pennsylvania, Houston Area, Georgia, Idaho, Mid-America, Chicago Metro, New Mexico and many othersy

• There are more than 50 Affiliates with fan pages, groups, or both.p g g p

It’s only the beginning!It s only the beginning!

• Social media has really helped NAEYC keep• Social media has really helped NAEYC keep up with the conversation that has always taken placetaken place.

• We want to continue to not only provide everyone with the most up-to-date y pinformation but stay engaged with all the passionate and hardworking people that

k th l hildh d d ti fi ldmake up the early childhood education field.• Now Kimberly Steimel will tell you more

about why we decided to use Twitter toabout why we decided to use Twitter to continue our movement online!

TwitterTwitterwww.twitter.com/naeyc

TwitterTwitter

What is Twitter?

TwitterTwitter

• Contin o s Con ersation• Continuous Conversation

• “Share and discover what’s happening right now, anywhere in the world.” –Twitter’s self‐depiction

• Short bursts of information: 140 characters or less (micro‐blogging)

MicrobloggingMicroblogging

T itt i i bl i iTwitter is a mircoblogging service: 

You can think of it as headlines with links to content from your website, other interesting y , gsites or a longer blog post

HeadlineHeadline

Article ReferencedArticle Referenced

Twitter termsTwitter termsThe very basic technology of Twitter has allowed

l t it f i t f Hpeople to use it for a variety of purposes. Here are some of the terms associated with Twitter that you might need to know:

• Tweet: Main burst of information

• RT: Re‐tweet of someone else’s Tweet

g

RT: Re tweet of someone else s Tweet

• @username: message to that person

i Li i f ll• Twitter Lists: New way to organize followers

• #: Hashtag: More complicated (we’ll get to this)

TweetTweet

RTsRTs

@username@username

If you would like to respond directly to someone or give them credit in your Re-tweets

CAUTION If t t tCAUTION: If your tweets are set to public, this is a public response

Twitter ListsTwitter Lists

T i LiTwitter Lists:

O i f ll•Organize followers•Create groups of people even if you are not following themare not following them•Recommend certain twitter users to others

HashtagHashtag

• Add a Hashtag to o r t eet so that others• Add a Hashtag to your tweet so that others can find it in a search

• Linking common themes and topics together on twitter

• # plus the term

• Many standardized hashtags out there alreadyo#FollowFridayo#ece: Early Childhood Educationo#preschool #teacher #parents #classroom

y g y

o#preschool, #teacher, #parents, #classroom, #children, #earlychildhood, #naeyc, #naeycAC

#ece: Early Childhood Education

Friends & FollowersFriends & Followers

• Friends‐Mutual Communication/FollowingCommunication/Following

• Followers‐ One way communicationy

• Follow people who are talking about th thi ’ i t t d ithe things you’re interested in

To Tweet or Not to TweetTo Tweet or Not to Tweet

• Direct Comm nication ith members and• Direct Communication with members and others interested in #ece

• So much of our content is available, we want to tell people about it

• Quick and easy way to share information

• Participating in the Conversationp g

NAEYC & TwitterNAEYC & Twitter

What we might look like mid‐conversation 

Twitter StatsTwitter Stats

• After 2 months of Tweeting: 474 Followers

• Now: 1 374 Followers• Now: 1,374 Followers

• Lists: We are listed on 80 twitter lists under names ranging from “Education” to “Preschool” to “Non‐Profits”

20% of our followers self‐identify as Teachers18% of our followers self identify as Authors18% of our followers self‐identify as Authors10% of our followers self‐identify as Educators5.8% of our followers self‐identify as Students

Annual ConferenceAnnual Conference

@naeycAC

#naeycAC

Twitter & EventsTwitter & Events

#naeycAC a means of aggregating all content relating to our Annual Conferencerelating to our Annual Conference

• Allows for Members to participate easily in the communicationthe communication• Allows for those unable to attend the Conference in person to participate virtually b f ll i th f dby following the feed• Alert and news system to let members know what is going ong g

Tools for TwitterTools for Twitter

D kt /B ti fDesktop/Browser options for organizing the way you see and send g g y ytweets

T t D k• Tweet Deck• HootsuiteHootsuite

• Twirl

Affiliates and TwitterAffiliates and Twitter

Some of our Affiliates are tweetingSome of our Affiliates are tweeting– Central MO AEYC, @cmoaeyc

– Nashville Area AEYC @NAAEYCNashville Area AEYC, @NAAEYC

– Houston Area AEYC, @HAAEYC

– Illinois AEYC, @illinoisaeycy

– Chicago Metro AEYC, @cmaeyc

Engaging in ConversationEngaging in Conversation

R di t ti• Responding to questions• Following searches and offeringFollowing searches and offering assistance

• Providing provocative content

Content SharingContent Sharing

More Questions?Q

We’d like to share with you a toolkit on Social Media that will help answerSocial Media that will help answer some of your questions.

Social Media ToolkitSocial Media Toolkit

• Listening Tool – Google Reader

• Search Tools – Technorati and Google Blogsearch

• Home Base Blog – Wordpress.com or Wordpress.org (to host your own)

S h Bl T bl• Scratch Blog – Tumblr

• Better Reach – FeedBurner

• Mobile Blogging – Utterz (Qik for streaming video from your phone)

• Social Conversation – TwitterSocial Conversation  Twitter

• Social Profile – Facebook

• Business Profile – LinkedIn

• Social Bookmarking – Del.icio.us

• Collaboration – PBWiki

• Shared Documents – Google Docs

• Instant Messaging‐Web Based – Meebo or Campfire

Ph t t Sh i Fli k Z• Photot Sharing – Flickr or Zooomr

• Video Hosting – Blip.tv (also YouTube)

Questions? Contact Us!Questions? Contact Us!

• Slides and other good tips• Slides and other good tipswww.naeyc.org/about/socialmedia

• Help with Facebook or Twittermarketing@naeyc.org

• Follow NAEYC onwww.facebook.com/naeycwww.twitter.com/naeyc