blogging and social networking
DESCRIPTION
Connecticut CE ClassTRANSCRIPT
*Enables real estate agents to serve and communicate with clients using free or inexpensive online tools without the investment of expensive software and equipment.
Social Media Revolution
Has changed the way people buy and sell real estate. Are you ready?
Facebook added 100 million users IN 9 MONTHS. The fastest growing segment on Facebook is 55-65 year old females.
You Tube is the second largest search engine in the world It serves up 1 billion downloads A DAY.
80% of companies use LinkedIn to find and screen employees.
In 2009, Boston College stopped distributing email addresses to incoming freshmen.
35% of book sales on Amazon are for the Kindle.
More than 1.5 million pieces of content ( web links, news stories, blog posts, photos, videos etc.) are shared on Facebook DAILY.
1 out of 8 couples married in the US last year met via social media.
Online Diary or Web LogPrimarily Text but may include photos, video, links
Commentary displayed in reverse chronological order
The collective community of all blogs is known as the
“blogosphere.”
It is estimated there are over one million blogs in the blogosphere.
What’s the difference?
Website = StaticBlog = Dynamic
Snag ItSnag It
“If your business is crappy, a blog won’t help.” - Linda Davis, Inman Connect, San Francisco – 2008
SEO?Search Engine Optimization
or
YEO?You Engaging Others
YEO?“You Engaging
Others”
Focus first and foremost on
providing value to the reader. Instead of being a “writer,”
think about being an “educator.”
55 Comments
Brett Ellis Chris Griffith
Island’s End Golf Course
Long Island 2007
Other Reasons to Blog?
Blogging opens doors and provides opportunities
In a crowded marketplace, where your potential clients and customers have lots of choices, you can stand out by being just slightly famous. It’s not about being all things to all people, but being a mini- celebrity to the right people.
It’s about targeting your market and developing a reputation as a great resource – trustworthy, knowledgeable, and close-at-hand.”
Steven Van YoderGet Slightly Famous
Read and learn from other Real Estate Bloggers
Agent Genius
Active Rain
Your Local Newspaper Blogs
Define your Audience
It’s probably too late to jump into the national blogger pool.
Find a Niche. Who are you talking to?
Decide on a blog platform.
What is your budget?How tech savvy are you?
REAL ESTATE SPECIFIC
Trulia Voices
Active Rain $
CUSTOM REAL ESTATE BLOGS
Real Estate Blog Sites $
Dakno $
Real Estate Tomato $
Realivent $
NOT INDUSTRY SPECIFIC
BLOGGER
Chicago Real Estate Local
WORDPRESS.Com
Denver Dwellings
TYPEPAD $
Simply Ledyard
St. Paul Real Estate
Hosted Blogging Platforms
Trulia Voices
Active RainActive RainFree or $29.00 per monthFree or $29.00 per month
National Real Estate Blogs
Group Real Estate Blogs
Local Real Estate Blogs
“Hyper Local” Real Estate Blogs
Photo Blogs
Micro Blogs
Hyper Local BlogHyper Local Blog
If you can use email, you can blog. Really.
Twitter Stream
http://lindadavis.posterous.com/
You don’t have to have a cell phone that takes photos to post on Posterous!
So my theory is this. Like any endeavor, you make a choice when you start a blog. You either put in some effort to
make something engaging and creative that builds community, or you toss a “me too” onto the
growing pile of repetitive, navel-gazing content.”
Margaret MasonNo One Cares What You
Had For Lunch
What’s your passion?
Blog at least once a week
Consider using a guest blogger Plan regular features
Have a “blog ideas” notebook
Add photos & video for interest
Carry a camera everywhere
Istock Photo for stock photosFlip Video and You Tube
Blogging isn’t about technology. It is about good content.
Use interesting headlines, links and photos
Social Networking Sites to Social Networking Sites to Engage the ConsumerEngage the Consumer
The National Association of REALTORS@ reports that 92% of home buyers used the Internet in 2008. Real estate Web 2.0 giants Zillow and Trulia each report traffic in the neighborhood of 5 million unique visitors each month.
Why is Social Networking Why is Social Networking Important??Important??
Danger Danger Danger Danger Danger Danger Danger Danger Danger
YOU CAN’T DO IT ALL!!!
FacebookFacebook
You are not alone.You are not alone.
•More than 250 Million active users
•The average user has 120 friends on the site
•More than 120 million users log on at least once a day
•More than 30 million users update their status at least once each day
•More than 8 million users become fans of Pages each day
•More than 1 billion photos and 10 million videos are uploaded each month
•More than 30 million users access Facebook through their mobile device
About Facebook:
Who am I?
Facebook Site Governance: Statement of Rights and Responsibilities (updated 8/11/09)
Section 4, Point 2
“You will not use your personal profile for your own commercial gain.“
This is scary.
Facebook ProfileFacebook ProfileA facebook profile should be used to represent an individual.
You have a “profile if under your photo or logo it says “Edit my Profile”. You have a page if under your photo or logo it says “Edit my Page.”
Status
Tabs
The WallYour Blurb
Connections are called Friends
Photo
Facebook GroupFacebook GroupA group is used by clubs and organizations to engage their members.
Connections are called Members
DiscussionBoard
The Wall*
*A Group wall doesn’t allow forphoto, video, or link attachments. Posts do not show up in a member’s news feed.
Custom Tabs
Custom Graphics
Connections are called
Fans.
Why are Facebook Pages Best for Business?
The pages are public, which makes them visible to search engines.
New content that you create on a page will show up in the newsfeed of fans.
A page can have an unlimited number of fans.
Tabs on a facebook page can be customized.
Why are Facebook Pages Best for Business?
Facebook allows you to place targeted ads that link to specific tabs.
Why are Facebook Pages Best for Business?
Facebook provides a page analysis tool called Insights
Why are Facebook Pages Best for Business?
Pages allow you to create a landing page
Why are Facebook Pages Best for Business?
How to Create a Page!It’s pretty darn easy. Really.
1. Click on the Ads and Pages Icon. (Bottom left hand corner)
1. Click on Create a Page.
2. Select a Business Category.
3. Choose a Name.
4. Click on Create Page.
5. Fill in available basic and detailed fields, add photo or logo and a blurb about your business. (Different business will have different fields.)
6. Customize your tabs.
Customize your tabs.
7. Choose your landing pageYou can select which tab opens for new visitors.
Facebook provides Wall, Info, Photos, Discussions, Reviews, Events, Notes and Video.
You can add additional tabs from applications or create custom tabs.
8. Add good content*. Period.
*Use links, photos, videos, blog posts
P.S. This is not good content.
My Facebook Strategy:
The goal shouldn't be to have a lot of people to yell at, the goal probably should be to have a lot of people who choose to listen. ……..Seth Godin
Applications
There are over 55,000 Facebook applications to choose from.
Tips and Tricks
Send your PAGE updates to Twitter.
Remove annoying stuff.
Send your Twitter Stream to Facebook.
Find PeopleYou EmailPeople Search
Classmates SearchCo-Worker Search
Name Search
Suggestions
Or you can use your investigative skills.
Find Friends Find Friends
Create Lists
Iphone + Facebook = Very Cool
Post audio to Facebook
www.Picnik.comwww.Picnik.com
Resources
Resourceswww.appdata.com
ResourcesResources
www.InsideFacebook.com
www.AllFacebook.com
Email me for an ebook about [email protected]
Online Resume
Business Business NetworkNetwork
Linked In
Twitter in Plain English
Follow relevant accounts www.search.twitter.com
Twitter LingoTwitter Lingo
http://business.twitter.com/twitter101/
To follow somebody is to subscribe to their message.
A tweet is an individual message
A DM or direct message is a private message on Twitter.
RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit.
Trending topics are the most-discussed terms on Twitter at any given moment.
Twitter LingoTwitter Lingo@username is a public message to or about an individual on Twitter
A hashtag – the # symbol followed by a term, is a way of catagorizing all the posts on a topic.
Shortened URL’s – To fit links into the short messages, Twitter shrinks some URL’s down automatically
http://business.twitter.com/twitter101/
TruliaTrulia
TruliaTrulia
Zillow AdviceZillow Advice
www.google.com
Seller handbook cover created by Jeff Dowler with Big Huge Labs Magazine Cover
Frankly Realty
Real Estate Agent Reviews
Ning – Free with Ning – Free with AdsAds
Goggle Docs and SpreadsheetsGoggle Docs and Spreadsheets
Create a google account!
Manage your online reputation Manage your online reputation with Google Alerts.with Google Alerts.
Google Alerts
Google Never Forgets.Google Never Forgets.
RemembeRemember.r.
ResourcesResources
Mashable – Social Media Mashable – Social Media GuideGuide
www.RealSolutionsBlog.comwww.RealSolutionsBlog.com