Socializing Your Insight Community:

Tips and strategies on how to spread the impact of your research through your organization, and how to use your

insight community as a tool for collaboration

WORKSHOP

Ellie Hutton Senior Director,

Customer MarketingVision Critical

Sean KarlSales Director,AKA RockstarVision Critical

Ever find yourself explaining –or worse, defending –

your insight community to colleagues?

Does your executive teamknow the value you bring to the table?

This can happen when people aren’t familiar with what an insight community is and when they

haven’t been involved in planning, process and presentation of insights.

Is your community calendar full or empty?

Socializing your insight community means

Activating stakeholders

Mobilizing stakeholders

Showcasing your awesomeness!

According to a Vision Critical study:

52% of companies with an insight community already socialize their

IC, while 42% want to!

Benefits of socializing your community: Proves the value you deliver to your company's leadership team and executiveBuilds grass-root support for budget renewal and expansionInspires a broader range of stakeholders to keep your activity calendar fullElevates and entrenches your team in the strategic thinking of the businessGets you the recognition you deserve for a job well done

What to share with your colleagues:

Community overview

Business impact

ROI and value

Member stories and profiles

Case studies

Future plans

Project process

Tips for socializing your insight community:

Bring the community to life

Build a compelling narrative

Use stakeholder’s language

Share current accomplishments AND future vision

How to share?

Internal newsletter

Lunch and learns

Email roundup

Centralized location

Video

Blog

Posters

Photos

Innovation Days

Here are some examples of how Vision Critical customers socialize their insight communities.

Westfield Industry News (WIN) is a weekly electronic newsletter that summarizes property-casualty industry news, trends, and competitive movements. It is designed to keep its readers apprised of major competitor “activities” – new products and services, strategies and plans, major financial news, and the like – as well as other developments that have relevance to Westfield Insurance, its agency partners, and its customers.

Win Summary: Q1 & Q2 2015, Westfield Industry NewsAnalytics Resource Center / Customer & Market Insight

DEWALT Insights by the Numbers

Immediate access to large group of members (Insight Community Size: 10,593)

Well-engaged, highly qualified participants -- 80% of

members are participating

12,051 IdeaScreen completes, building a robust normative database for benchmarking

667 ideas submitted to the IdeaHub challenges 384 studies

630,325invites sent

171,130 survey completes

Approximately 71 IdeaScreen concept tests

4 IdeaHub Challenges:Over 2000 unique participants

Share member profiles with your teamIn a Hurry Meal:

Granola bar with a glass of milk or orange juice

President for A Day:“… I would make sure each school had both playground and P.E. type recesses where children could exercise…”

Why Join:“…I'm an educator, mother to three grown children, wife to a diabetic and a lifelong struggler with weight issues…”

Cheryl is a student from Florida and in her early 40’s. She is aware of the importance of breakfast. Some of her health concerns are losing weight and the risk of high cholesterol.

“Hopefully I’m right, but I honestly feel that you do take each individual comment and survey and do something with it. I’ve noticed from my first 2013 Sonata Hybrid to my second 2015 Hyundai Sonata Hybrid there have been a lot of improvements made to it which tells me in such a short turnaround time you put a lot of effort into actually listening and doing what your customers ask whenever possible.”

Bring your members to life

Meet Michelle FrietchenSr. Manager Market Research & Insights, The Cleveland ClinicHow long have you worked with a Vision Critical Insight Community? MF: Since 2008 – 8 years, and in 2013 The Cleveland Clinic Community was named the Global Insight Community of the Year!

How has managing the community influenced your personal career development?MF: Throughout the entire enterprise, I am now thought of among senior leadership as the woman who has the pulse on the voice of patient/consumer. Since I have direct access to candid patient feedback, my career has grown exponentially in responsibility, moving beyond the typical market research role.

I’m a staple speaker at many healthcare events, presenting my community findings at major industry conferences on behalf of Cleveland Clinic. Most recently, you might have seen me at SHSMD, Vision Critical’s Customer Summit, and the Healthcare Design Conference.

What’s the best thing about your patient community? MF: My team and I have instant access to our patient audience. This allows us to gain real-time customer insight which enables decisions to be made at the speed of business. In the healthcare landscape these days- that’s a necessity for Cleveland Clinic!

Making socializing easier…Get in the habitMember generated content (stories, letters, photos)Join VC Visionaries

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