bing socializing search
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TRANSCRIPT
How Bing is Socializing Search
Aya Zook Senior Product Manager, Microsoft
Powered by Bing
Explicit Share: 30%
Sources: 1. comScore Explicit Core May ‘09 – Jul ‘11; 2. comScore Explicit Core May ’09 – Jul ’11; 3. Bing Marketing Analytics; 4. America’s Hottest Brands in 2009 Ad Age
Magazine
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2.5x more often than local city
guides, 4x more often than online
sites/reviews, and 10x often more
than social media check-in sites.
Key Benefit
Better basic
search from
everyone to just
you
Find the “expert”
Bing Release Focus
Opinion Infusion Interest Infusion Shopping, Travel,
People Finder
Focus
Bring their traces
with you
Users’
Attributes
Friends
Followers
Follows
Users’
Actions
Retweets
Replies
Others that share the
same link
Likes
* Source: Editorial judgments
94%
78%
57%
45%
25%
4% 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0 1 2 3 4 5
% o
f T
weets
th
at
inclu
de l
inks
Quality Score
% including link
Linear (% including link)
Naturally connected community Spam marketing campaign
Spammy communities are highly visible – don’t be part of one!
Things you already do
Quality Interesting & useful content
Trust Trustworthy sites linking to
your site; anchor text
Popularity # of high quality links
Timeliness Update your site, blogs
New things to consider
Make it easy to Like and
Share content. Include links
in Tweets and Updates
Trust-worthy people sharing
your links or tweets; avoiding
spammy clumps
# of people Retweeting or
Liking what you said/shared
in the last minute, hour, day,
week
Be prepared to turn on a
dime, and for the flash mob
http://www.bing.com/businessportal
http://www.discoverbing.com
http://www.bing.com/toolbox/home/
http://www.facebook.com/Bing
