socializing your event
DESCRIPTION
Presentation for the Society of Government Meeting ProfessionalsTRANSCRIPT
September 20, 2014
Socializing Your Event
Why is social media so powerful?
?
The Social Network Effect
Trending Topics
Of web traffic comes from 8 social referral sites
More than double than the year before!
http://thenextweb.com/socialmedia/2014/07/21/facebooks-referral-traffic-share-grew-10-q2-2014-pinterest-fell-19-twitter-slipped-9/
31%
Of all online adults are Facebook users.
http://mashable.com/2014/08/08/study-snapchat-college/
71%
http://www.pewinternet.org/2013/12/30/social-media-update-2013/The amount more that users engage with a brand’s photo on Instagram vs. Facebook.
60x
http://mashable.com/2014/04/29/instagram-marketers-friend/
http://www.pewinternet.org/2013/12/30/social-media-update-2013/Average organic reach of
brand pages
6%
http://social.ogilvy.com/facebook-zero-considering-life-after-the-demise-of-organic-reach/
*And declining
http://www.pewinternet.org/2013/12/30/social-media-update-2013/
http://www.pewinternet.org/2013/12/30/social-media-update-2013/
Fastest growing demographic on Twitter.
http://www.jeffbullas.com/2013/05/06/21-awesome-social-media-facts-figures-and-statistics-for-2013/
55-64
Of college students report posting on Snapchat once
a day
http://mashable.com/2014/08/08/study-snapchat-college/
70%
Of all web traffic comes from mobile devices and
apps.
http://money.cnn.com/2014/02/28/technology/mobile/mobile-apps-internet/
>50%
Know Your Audience[ target your message ]
WHO? Customers, friends, fans, people with affinity
People 45+ make up 46% of Facebook users. Over 1 billion users | 2nd most visited site behind Google.
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
WHO? Acquaintances mixed in, along with prospects, press, and influencers
28% African American & 14% of Hispanic vs. 12% White.560 million users | 29% of users are 18-29 age group.
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
WHO? Professionals, educated adults, recruiters, and businesses (major donors!)
50% Male & 50% Female.240 million users | 79% are over 35 years old.
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
WHO? Your mom, sister, girlfriend, wife, daughter, crafters, DIY-ers, and foodies.
70 million users that 68% are women.50% of users have kids.
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
WHO? Young, techie men + early adopters.
400+ million users dominated by men (71%).About 50% of Google+ users are 24 or younger.
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
YOU’VE GOT A SOCIAL MEDIA STRATEGY, RIGHT?
* From Charlene L
i and Josh Bernoff
's book Groundswell: Winning in a
World Transformed by Social Technologies
P = People: Who?
O = Objectives: Goals?
S = Strategies: Outcomes?
T = Technologies: Tools?
The P.O.S.T. method*
WE NEED TO IMPROVE ATTENDEE SATISFACTION BY 20% BY DRIVING ENGAGEMENT IN OUR SOCIAL COMMUNITIES BEFORE, DURING, AND AFTER OUR EVENT
WE NEED TO IMPROVE ATTENDEE SATISFACTION BY 20% BY INCREASING ENGAGEMENT IN OUR SOCIAL COMMUNITIES BEFORE, DURING, AND AFTER OUR EVENT?
Before the Event
Got Wifi??
Establish an Event Hashtag
#
Promote Your Event and Engage on Facebook and LinkedIn
Include Industry Hashtags in Updates
Host a Twitter Chat
Do a Giveaway Before the Event
Use Social Advertising to Drive Registration
Integrate Social with all Event Promotion Channels
Create a Twitter List of Speakers, Influencers or Sponsors
Embed a Twitter Timeline on Your Website
Use Collaboration Tools to Pre-schedule Updates and Monitor Social Activity
Track and Benchmark Key Stats
Track How Far Your Tweets Travel
At the Event
Share the background chatter at your event
Share the Backchannel Conversation at Your Event
Livestream Your Events
Do a Tweetaway
Incorporate Philanthropy
Host a Tweetup
Do a Daily Roundup
After the Event
Post Presentations on Slideshare
Include Social in Your Post-Event Survey
Keep the Conversation Going!
Show and tell time!What’s worked for you?
Thank You!@melmatho
www.slideshare.net/melmatho