social networking seminar church lead
TRANSCRIPT
Introduction & Welcome
Rob Overton
“In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.”
~ Eric Hoffer, American philosopher and social theorist
Leveraging Today’s Mobile and Participatory Information Ecosystem
Data by Pew Research
What’s Mobile Got to Do With It?
Global IT Trends
Mobile Broadband Subscriptions, 2005-2009
Number of mobile broadband subscriptions per 100 inhabitants. Source: International Telecommunications Union, 2010.
0
5
10
15
20
25
30
35
2005 2006 2007 2008 2009
WorldWestern EuropeAsiaAmericasArab StatesAfricaCIS
Internet Users, 2005-2009
Number of internet users per 100 inhabitants. Source: International Telecommunications Union, 2010.
0
10
20
30
40
50
60
70
2005 2006 2007 2008 2009
WorldWestern EuropeAsiaAmericasArab StatesAfricaCIS
THE
MO
BILE
YOU
TH®
REPO
RT 2
010
SOURCE MOBILEYOUTH DATA 2010 AGES 5-29
THE BIG 5 MOBILE YOUTH ECONOMIES
$58b
97m
USA
SUBS
CRIP
TIO
NS
(AGE
<30
)VA
LUE
$BN
PA
$19b
76m
BRAZIL$2
1b
281m
INDIA
$31b
255m
CHINA
$21b
3 2
JAPAN
8
THE
MO
BILE
YOU
TH®
REPO
RT 2
010
MOBILE YOUTH: TEENS & STUDENTSMILLIONS OF SUBSCRIPTIONS 2010
SOURCE MOBILEYOUTH DATA 2010 BASED ON SUBSCRIPTIONS (ACCOUNTS) RATHER THAN SUBSCRIBERSTEENS 14-18 STUDENTS 19-24
9
NORTH AMERICA
22.
9 30.8
WEST EUROPE41
.7
28.6
EAST EUROPE
22.
4
47.5
CHINA HK
119.
7
99.4
NE ASIA
12 13
MENA
20 36.6
TEEN
S (1
4-18
)
STU
DEN
TS
(19-
24) 60
.1
32.1
38.2
1 5
52.9
139.
8
LATIN AMERICASUB SAH AFRICA SOUTH ASIA
31.7 63
.7
ASIAN PACIFIC
www.mobileYouthreport.com
Published by mobileYouthStatistics on youth mobile usage
Available for download
US Teen Mobile Use
US Teen Mobile Use
US Teen Gadget Use
US Teen Internet Access
US Adult Cell Phone Use
US Adult Wireless Internet Use
59%
84%
69%
49%
20%
% who connect to the internet wirelessly using a laptop or handheld device
All adults 18-29 30-49 50-64 65+
What’s Mobile Got to Do With It?• Overall, US wireless internet users are more engaged in
online activities
• Half of all African-American adults in the US (48%) have used their cell phone to access the internet, compared with 40% of Hispanic adults and 31% of white adults
• Overall, African-American adults in the US are the most active mobile internet users
• In the US, African-American mobile internet use is growing at a faster rate than non-Hispanic whites and Hispanics
US Social Network Site Use
SNS Twitter
61
17
86
27
52
13
Total 18-29 30+
Percent of Online Adults Who Use Social Media
US Adult Social Media Use
US Adult Social Media Use, by Race
SNS Twitter
58
15
71
25
72
20
White Black Hispanic
Percent of Online Adults Who Use Social Media
US Teens Aren’t That Into Twitter
US Adults 18-24 Are Into Twitter
US Teens are More Into Content Creation
Content Sharing is Growing Among Adults
Remixing is Flat
SNS Takes the Place of Blogging?
SUMMARY OF US TEEN ONLINE ACTIVITIES73% of online teens use SNS (up 50%)
14% blog (down 50%)8% use Twitter8% visit online virtual worlds
38% share content online (steady)21% remix content (steady)
62% get news about current events and politics48% buy things online31% get health, dieting, fitness info17% get info about sensitive health topics
Hallmarks of the New Information Ecology
Then and NowIndustrial Age
Info was:
Scarce
Expensive
Institutionally oriented
Designed for consumption
Information Age
Info is:
Abundant
Cheap
Personally oriented
Designed for participation
The “New” Information Ecology• Blurring line between “news” and “information”
• Information is “free”
• Information is “at my fingertips”
• Information is available when I want it
• Information is available from multiple sources
The “New” Information Ecology
Volume of information grows
The “New” Information EcologyThe variety of info
sources increases and democratizes and the visibility of new creators is enhanced in the age of social media.
The “New” Information EcologyPeople’s vigilance for
information changes in two directions:
1) attention is truncated (Linda Stone)
2) attention is elongated (Andrew Keen; Terry Fisher)
The “New” Information EcologyVenues of intersecting
with information and people multiply and the availability of information expands to all hours of the day and all places people are
The “New” Information EcologyThe vibrance and
immersive qualities of media environments makes them more compelling places to hang out and interact
The “New” Information EcologyValence (relevance) of
information improves – search and customization get better as we create the “Daily Me” and “Daily Us”
~40% of online adults get RSS feeds ~35% customize web pages for info they want
The “New” Information EcologyVoting on and
ventilating about information proliferates as tagging, rating, and commenting occurs and collective intelligence asserts itself
31% of online adults rated person, product, service
Nine in ten American adults (92%) get news/info from multiple
platforms on a typical day
For six in ten American adults (59%), one of those platforms is the internet
*Platforms include print newspapers, television, radio and the internet
The “New” Information Ecology
The “New” Information Ecology
59%38%
Online and OfflineOffline OnlyOnline OnlyNo News
Where Americans get their news and information on a typical day
The “New” Information Ecology• The internet has not replaced/ displaced
traditional media but…• It is fundamentally changing the way
people consume and interact with information
71% of American adults ever get news or information
online
The majority of online news and information
consumers are under age 50
The Online News/Info Consumer
71% of American adults ever get news or information
online
Almost a third of online news and information
consumers are under age 30
The Online News/Info Consumer
71% of American adults ever get news or information
online
Almost a third of online news and information
consumers are under age 30
The Online News/Info Consumer
*The median age of online news/info consumers is 40
Online News/Information Consumers in the US…
• Are more educated than other online adults and other adults in general
• Have higher incomes than other online adults and other adults in general
• Are disproportionately white and Hispanic
• Are much more likely than other online adults to have home broadband access and to have premium broadband
service
The Online News/Info Consumer
18
30
38
38
46
56
Int'l News Org site
Indiv or Org on SNS
Newspaper Site
Special Topic Site
TV News Org Site
Portal Sites
% of Online News/Info Consumers Who Use Each Site on a Typical Day
Most Popular Online Sources for News and Information
The Online News/Info Consumer
% of Online Adults Who Get News/Information Online About Each Topic
What Are the Most Popular Online News/Information Topics?
49
62
64
66
73
81
Arts and Culture
Internat'l News
Business/Finance
Health/Medicine
Nat'l Events
Weather
The Online News/Info Consumer
39
51
45
48
57
55
57
72
25
37
38
42
44
48
48
68
Follow on soc media
Ability to comment
Interactive material
Customize news
Easily share content
Portal/News aggregator
Multi-media content
Links to related material
Total18-29
% of Online News/Info Consumers Who Say Each Feature is Important
Most Popular Features of Online News Sites
The Online News/Info Consumer
11%
21%
57%
11%
NoneJust One2 to 56 or more
How many websites, if any, do you routinely rely on for news and information?
% of Online News/Info Consumers
The Online News/Info Consumer
Online News/Info Consumers are…• Efficient Grazers• Hunters and Gatherers (71% go online specifically
to get news/information at least a few times a week)• Serendipitous News/Info Discoverers (80%
come across news/information at least a few times a week while they are online doing other things)
• News/Info Receivers (44% get news/information forwarded to them through email, automatic
updates and alerts, or posts on social networking sites at least a few times a week)
Online News and Information
Online News and Information is…• Portable• Participatory• Personalized
• “On the Go” News/Info Consumers– 26% of adults access news/information on their cell
phones– Among this population, 73% use social networking sites
and 29% use Twitter– Typically a white male, age 34, employed full-time– One in ten adults gets news alerts sent to his or her phone
• The mobile phone allows anytime/anywhere access to information
• Info is consumed on the individual’s terms, when they want, where they want
Online information is portable
• “News Participators”– 37% of internet users have contributed to the creation of news,
commented on it, or disseminated it via postings on social media sites like Facebook or Twitter
– Half of all online African-Americans (46%) are news participators (disproportionately high SNS use)
– Overall, 71% of internet users get news and information through email or posts on social networking sites
Remember…– 42% of online news consumers say being able to easily share material with
others is something they look for in a news site– 65% look for news sites with links to related material– 36% look for news sites with interactive material– 35% look for news sites where they can comment on stories.
Online information is participatory
• “News Participators” are standing in the information stream
• Thanks to them, your story/information has an organic life beyond your presentation of it
Online information is participatory
• “The Daily Me” Takes Shape
– 28% of internet users have customized their homepage to include news and information of particular interest to them
– 39% say being able to customize content is something they look for in an online news site
Online information is personalized
Leveraging New Technologies
How Technology Changes the Role ofChurches and Pastors
• Makes it possible for organizations like churches to become “nodes” in people’s networks that can help them solve problems and make decisions
• Allows for immediate, spontaneous creation of networks that can include Christians
• Gives people a sense that there are more “friends” in their networks like Pastors that they can access when they have needs
No longer think like this…
Your Church/Pastor
attendee attendee attendee
Now think like this…
How to become a node in people’s social networks
Tips on becoming a node in a social network
• Think like a friend, not an institution• Play to your strengths by being an expert, a filter, a
recommender (linker), and a facilitator • Be aware that your audience is bigger than the
available evidence provides – lurkers and future arrivals are part of the mix
• Remember that your information can (will, should) have an organic life beyond your presentation of it
• Look for opportunities to build communities with your material
More tips on becoming a node in a social network
• Participate in the Web 2.0 world• Embrace the move towards mobility, constant
connectivity, perpetual contact – This changes the realities of time and space and
presence• Ask for feedback• Act on/respond to that feedback• Provide opportunities for interaction with and
customization of material• Facilitate information sharing
The 4-Step Flow of Information• Attention• Acquisition• Assessment• Action
The Four A’s of Online Information Flow
• Get Attention– Leverage your services and knowledge– Offer alerts, updates, feeds– Have a presence in relevant places– Find pathways to people through their social network
• Enable Acquisition– Offer services and media in many places– Pursue new distribution methods for your collections– Point people to good material through links– Participate in conversations about your work with your
patrons
The Four A’s of Online Information Flow
• Help with Information Assessment– Exploit your skills in knowing the highest quality material– Aggregate the best related work
• Facilitate Action– Offer opportunities for feedback– Offer opportunities for remixing, customization,
interaction– Offer opportunities for community building– Offer opportunities to learn how to use social media
Finally….BE READY FOR THE SPOTLIGHT!!
You never know when your material will go viral, be picked up by a major organization, or create/mobilize
a community or following
Finally….EMBRACE THE OPPORTUNITIES!!
The internet, mobile technology and social media grant access to populations that have been traditionally hard to reach:
Remember…
It’s not about cobwebs.... It’s about social webs …. And
churches can be at the center of them!
Available at www.pewinternet.org...• Understanding the Participatory News Consumer
http://www.pewinternet.org/Press-Releases/2010/Online-News.aspx
• Social Media and Young Adults http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx
• Teens and Mobile Phones 2004-2009 http://www.pewinternet.org/Reports/2009/14--Teens-and-Mobile-Phones-Data-Memo.aspx
• Wireless Internet Use http://www.pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx
• Chronic Disease and the Internet http://www.pewinternet.org/Reports/2010/Chronic-Disease.aspx
• The Social Life of Health Information http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx