Social Media WorkshopFuse Member’s Day 1st November 2011

Your facilitators...

• Stevie RonnieCulture Lab / Newcastle University email: s.t.ronnie@ncl.ac.ukFacebook / twitter / google+ / stevieronnie.com• Anna Wraith Beacon NE / Newcastle Universityemail: anna.wraith@ncl.ac.uk

Schedule5’ Introduction / icebreaker.

10’ What is social media?

10’ Why use social media?

25’ What exactly are these tools and how do we use them?

10’ Group discussion / reflection

Session aims

• Learn about potential social media platforms that are available.

• Gain understanding of why social media might be useful.

• Promote connection & collaborative working.• Share knowledge and requirements of social

media platforms with fellow researchers.

What is social media? Communication

Examples:

• Blogging (Wordpress, Blogger, Posterous, ...)

• Microblogging (Twitter, Tumblr, Google Buzz...)

• Social Networking (Facebook, Bebo, Google+ ...)

• Location based SN (Foursquare, FB places, Gowalla ..)

• Events (Eventbrite, Hotlist, Meetup.com ...)

Also: Crowd Funding, Advertising, and many more

What is social media? Collaboration

Examples:

• Wiki’s (Wikipedia, Wikimedia, Qwiki...)

• Social bookmarking (Delicious, Diigo, StumbleUpon...)

• Document management (GoogleDocs, Dropbox ...)

• Social News (Digg, Reddit ..)

• Content Management (Wordpress, Drupal...)

Also: Navigation, Gaming, and many more

What is social media? Multimedia

Examples:

• Photography / Art (Flickr, Picassa, deviantArt...)

• Video (Youtube, Vimeo, Dailymotion...)

• Livecasting (Skype, Ustream, YouTube ...)

• Music (SoundCloud, bandcamp, Spotify ..)

• Text / Presentations (Prezi, Scribd, ...)

1. Showcase expertise & supplement press releases and traditional media.

2. Showcase research produced by staff / students.

3. You can broadcast events.

4. Deliver emergency notifications instantly.

5. Connect & interact people – have a two-way dialogue.

6. Reach and influence an audience directly.

7. Researchers, staff and public can be trained in communication techniques.

8. You can co-create knowledge with your audience.

Why use social media?Advantages:

• British Heart Foundation: Facebook / Twitter / YouTube / Flickr / RSS feeds

• Cancer Research UK: Facebook / Twitter / YouTube / Flickr / Blogging /

Podcasting / Delicious / Digg / Reddit / Stumbleupon / FriendFeed / RSS feeds

• Economic & Social Research Council: Twitter / RSS feeds

• Medical Research Council: Twitter / YouTube / RSS Feeds

• National Institute for Health Research: Twitter / YouTube / RSS Feeds

• NHS North East: Facebook / Twitter / YouTube

• Association of North East Councils: None

• Centre for Excellence in Life Sciences: None

Why use social media?FUSE core funders / partners

Please note that this list is not exhaustive

• Fresh: Facebook / Twitter / RSS feeds

• National Energy Action: AddThis / Just Giving / YouTube

• North East Chamber of Commerce: Facebook / Twitter / Linkedin / Blogging /

Flickr / RSS Feeds

• North East Public Health Observatory: Twitter / RSS Feeds

• Universities for the North East: Twitter / AddThis / RSS Feeds

• Voluntary Organisations’ Network North East: Twitter / YouTube / Share this

/ RSS Feeds

Information correct as of 30th October 2011

Why use social media?FUSE core funders / partners

But what exactly are these tools and how do we use them?

Let’s look at some of them in more detail...

Group discussion & reflection

• Group discussion

– Key learning points.– Benefits.– Drawbacks.– What do you want to do next?

Beacon NE www.newcastle.ac.uk/beaconneCulture Lab culturelab.ncl.ac.uk/home

Summary

Thank you!