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Social Media Training for PSU Employees
Overview
› Case study
› PSU social media
› Guidelines
› Guiding principles
› Analytics & tips
› Q&A
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73,000 2,4002,700
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Atziri Kenny Richelle
PSUChronicles.com
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Own your content
Be accurate
Be human. Be real.
Know your audience
Think twice
Be active
Help build a community
Respect copyrights
Monitor
Bring value
Guiding principles
› Own your content
› Be accurate
› Be human. Be real.
› Know your audience
› Think twice
› Be active
Guiding principals
› Help build a community
› Respect copyrights
› Monitor
› Bring value
Facebook tips
› Be professional
› Stay current
› Monitor
› Optimize FB via customized landing pages
› Generate exclusivity
› “House Rules”
› Chart growth of your page
Twitter tips› Don’t tweet just to tweet
› Be professional
› Know your audience
› Build solid relationships
› Balance out your posts
› Use hashtags
› Use “RT’s” to share content
Flickr tips
› Use PSU’s official site
› Do not create site for your unit
› Fill out photo permission forms
› Title, description, metatags
› Connect with Tracy for advice & training
YouTube tips
› Make intros & outros clean
› Use the export settings
› Use royalty free music
› Use basic PSU tags
Conclusions
› Embrace conversation
› Have a strategy
› Follow guidelines
› Visit pdx.edu/ucomm/social-media
Hallie Janssen:
Chris Broderick: [email protected]
Christian Aniciete: [email protected]
Tracy Weber: [email protected]
Tyler Brain: [email protected]
Julie Smith: [email protected]