social media pr nomadic marketing feb09
Post on 20-Sep-2014
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DESCRIPTION
Presentation slides from a talk I did on Social Media PR for Nomadic Marketing 09.TRANSCRIPT
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Social Media PROnline PR/ Web PR / PR 2.0
Nomadic Marketing Feb 09
Melissa Attree: Social Media Consultant, Blogger, Brand Strategist www.melissaattree.co.za
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‘The more things change, the more they stay the same.’
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One weeks worth of the New York Times contains
more info than a person was likely to come across in their
lifetime during the 18th century.
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More than 3000 books are published every day
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The no. of SMS’s sent & received each day exceeds the total population of the
planet
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Attention is a commodity
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So what has changed?
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PUBLIC Relations
Offline vs Online
Δ How news breaks & spreadsΔ Media ID
Δ Amount of info Δ How info is consumed
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Social Media PR = Conversation
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PR Message Media Public
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Dedicated function / portfolio
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Influence / Shape
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Having complete control means that you become less in touch
with your publics
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If implemented correctly it becomes an ongoing function
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Social Media PR POA
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Identify
Listen
Content
Community Management
Media Relations
Tracking
SM PR Cycle
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Anyone can publish
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Someone somewhere has something to say about your
brand / product / service
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1. Identify key communities:
- People- Blogs
- Social Networks- Multimedia sites
- Social bookmarking
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Markets are conversations
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2. Listen
Someone like me – find fans
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Quality
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3. Content
Many media formsBe remarkableSubtle branding
BalanceRSS
Good content travels – help it
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Find the Fans
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4. Community Management
ActiveTransparent
Customer serviceROI
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5. Media Relations
Make story creation easySMPR
SM ‘Room’
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Social Media Press Release - Snippets- Link rich- Photos / video / audio- Contact people- Story- Sharing- Links to other SM initiatives- Auto-update – RSS- Downloads- Offer context = brave PR
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Social Media ‘Room’
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Monitor
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5. SM Tracking
Mentions + Intelligence + Response
- Leads to Step #1 Identify
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Identify
Listen
Content
Community Management
Media Relations
Tracking
SM PR Cycle
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Effective Social Media PR adds value, for the brand and
the customer
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If product development is great then the conversation
will follow
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*
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If your product is ‘un-cool’ then add value through
content.
Content is King.
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*
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- All about people- WOM
- Find your brand fans
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- Learn about Social Media
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- Create a social media PR plan
- long-term- content plan - UGC
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Content dictates channels – develop a Social Map
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Move it!
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"The greatest problem in communication is the illusion
that it has been accomplished.”
- George Bernard Shaw
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Melissa Attree
Social Media Consultant, Blogger, Brand Strategist
My Blog: www.melissaattree.co.za
Twitter: melattree
Skype: melattree
Delicious: MelissaAttree
Facebook: Melissa Attree
Google: [email protected]
E-mail: [email protected] OR [email protected]
Cell: 083 556 4805